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Consumer Buying
Behavior Towards
Toothpaste
Presented By

Muhammad Gufran
Zain Ul Abideen
Samad A. Pirzada
Introduction
Today the success of any firm depends upon the satisfaction of
consumers. For satisfying the consumers the fi...
Objectives
1. To examine the Demographic factors
influencing purchase decisions.

2. To examine the consumer awareness of
...
Scope of the Project
The scope of the study covers almost all
categories of toothpaste.
The whole evaluation of toothpaste...
Rationale of the Project
The Behavior of consumption of toothpaste in twins
city
How much people are getting attached with...
Research Methodology
Descriptive research can be either quantitative or qualitative.

We conducted quantitative research

...
Population
Population of our survey is the people of twins city

Sampling Technique
The researcher in carrying out this re...
Instrument of Survey
For collecting primary data, method used is questionnaire

Questionnaire
A questionnaire includes a n...
Results of our Survey

Gender

Age
15-18
8%

Female
50%

Male
50%

Above
30
14%
25-30
14%

18-25
64%
Monthly Income ( Family )
Below 10000
8%
10000-15000
14%

Occupation
Above
20000
62%

1500020000
16%

Education Qualificat...
Toothpaste usage
No
2%

Consumer Brushing
Pattern
Thrice
4%

Yes
98%

Once
42%

Frequency of Purchase
More
than two
20%

T...
No. of brands use so far

More
than
two
42%

One
24%

Most Preferred Brand of toothpaste

Two
34%

Others
12%

Medicam
12%...
Factors make you buy toothpaste
Others
Packing 8%
8%

Price
48%
Availibilty
36%

Most preferred buying factor
Other
2%

Br...
Attribute most preferable for you
selecting toothpaste
Use of herbs
8%

Whiteness
28%

Prevent of
tooth decay
8%

Healthy ...
Promotion you get attached

Others
20%
Banner
2%

Celebrity
20%

Advertisemen
t
58%

Promotional tool makes you buy
toothp...
For which reasons you switch to other brand

20
18
16
14
12
10

19

8

14

6
4

4

2
0

1
Impact of
packaging

Price rise ...
Conclusions
This study revealed that consumer awareness of toothpaste is more in
Twins city

Creating the awareness is a p...
Consumer Buying behaviour towards toothpaste
Consumer Buying behaviour towards toothpaste
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Consumer Buying behaviour towards toothpaste

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Consumer Buying behaviour towards toothpaste

  1. 1. Consumer Buying Behavior Towards Toothpaste Presented By Muhammad Gufran Zain Ul Abideen Samad A. Pirzada
  2. 2. Introduction Today the success of any firm depends upon the satisfaction of consumers. For satisfying the consumers the firm should know about the behavior of the consumers Just as the body needs to be washed thoroughly every day, the teeth used to bite food that keeps the body alive, need to be cleaned properly to achieve proper oral hygiene The story of toothpaste is one of the classical cases of attitude change. Apart from turning everybody into toothpaste users, the various attributes of the product is getting the consumers changing with every new brand
  3. 3. Objectives 1. To examine the Demographic factors influencing purchase decisions. 2. To examine the consumer awareness of toothpaste. 3. To find out how promotional schemes are influencing the consumers. 4. To examine how the product attributes influencing the consumer buying toothpaste. 5. To analyse what’s the reason so they switch to other brand
  4. 4. Scope of the Project The scope of the study covers almost all categories of toothpaste. The whole evaluation of toothpaste of customer satisfaction considered by attributes offered by toothpaste manufactures. Any substitutes of toothpaste like use of herbs, mouthwash or powders will not be considered.
  5. 5. Rationale of the Project The Behavior of consumption of toothpaste in twins city How much people are getting attached with toothpaste brand by seeing the advertisement If they switch to brand what's the reason beyond it
  6. 6. Research Methodology Descriptive research can be either quantitative or qualitative. We conducted quantitative research The three methods available for quantitative research are Observation method  Survey method  Experiment method.  We have chosen Survey method for our research
  7. 7. Population Population of our survey is the people of twins city Sampling Technique The researcher in carrying out this research adopted the most appropriate sampling technique for research that is the simple random technique Sample Size We have taken 50 samples randomly from the total population
  8. 8. Instrument of Survey For collecting primary data, method used is questionnaire Questionnaire A questionnaire includes a number of questions, printed in proper sequence, for presenting to respondents for their answers. Each question is contributing to research objectives Questionnaire was designed with most of closed ended questions and only few open ended question
  9. 9. Results of our Survey Gender Age 15-18 8% Female 50% Male 50% Above 30 14% 25-30 14% 18-25 64%
  10. 10. Monthly Income ( Family ) Below 10000 8% 10000-15000 14% Occupation Above 20000 62% 1500020000 16% Education Qualification Businessman 12% Housewife 14% Matriculation 6% Professional 22% HSSC 16% Masters 48% Bachelors 30% Student 52%
  11. 11. Toothpaste usage No 2% Consumer Brushing Pattern Thrice 4% Yes 98% Once 42% Frequency of Purchase More than two 20% Two 50% Twice 54% Once 30%
  12. 12. No. of brands use so far More than two 42% One 24% Most Preferred Brand of toothpaste Two 34% Others 12% Medicam 12% Colgate 38% Pepsodent 14% Close up 24%
  13. 13. Factors make you buy toothpaste Others Packing 8% 8% Price 48% Availibilty 36% Most preferred buying factor Other 2% Brand 22% Quality 44% Flavor 32%
  14. 14. Attribute most preferable for you selecting toothpaste Use of herbs 8% Whiteness 28% Prevent of tooth decay 8% Healthy teeth & gums 30% Influenced while purchasing toothpaste Long lasting freshness 26% Self 25% Parents 34% Spouse 8% Kids 2% Friends 31%
  15. 15. Promotion you get attached Others 20% Banner 2% Celebrity 20% Advertisemen t 58% Promotional tool makes you buy toothpaste Others 24% Gift 18% Discount 14% Price off 16% Extra quantity 28%
  16. 16. For which reasons you switch to other brand 20 18 16 14 12 10 19 8 14 6 4 4 2 0 1 Impact of packaging Price rise of current brand 6 3 3 Scheme of brands Advertisement impact Consumer brand To try new other is not available Influence by others
  17. 17. Conclusions This study revealed that consumer awareness of toothpaste is more in Twins city Creating the awareness is a part of social responsibility of the company Manufactures have used advertising campaigns to promote higher consumption of toothpaste Product attribute also analyzed by the consumer for deciding a brand Switching of one product to other company product is mainly based on advertisement, brand name, packaging availability, and price rise, etc.

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