1. SlideShare
for Publishers
How Media Makes Media

2. Contents
How “news objects” drive attention
Introducing the SlideShare Publisher Program

3. Social objects drive
conversations

4. Presentations Documents
News
Objects
Videos Infographics

5. News
Objects
Make the news
more informative
and engaging

6. News Objects
“Our stories that contain
embedded content gain
above average referral traffic.”
-- Pierce Stanley,
New Media Fellow
The New Republic

7. For years, bloggers and journalists
have used SlideShare for free to
embed news objects into stories

8. SlideShare Publisher Program
1. Branded Channel
2. Embedding & APIs
3. Traffic drivers

9. SlideShare Publisher Program
Builds upon LinkedIn Today and
developer.linkedin.com/publishers

10. SlideShare Publisher Program
– Free custom branded Channel
– Unlimited presentation, document,
infographic and video uploads
– Analytics to track traffic & engagement

11. Embedding
– Embed content from
your Channel into your
stories
– More engaging than
downloading a pdf
– Increase social sharing

12. Traffic Drivers
Your Channel is monitored by:
– SlideShare editors who choose what to
feature on the homepage, driving traffic
to your news objects
– LinkedIn Today editors who choose what
to feature, driving traffic to your stories

13. How are publishers using it?
Editorial:
Embedding
news objects

14. How are publishers using it?
Reports & whitepapers:
distribution for
document format
content

15. How are publishers using it?
Events: Share
presentations
with attendees
and let
content
market the
event brand

16. SlideShare Publisher Program
Publishers and bloggers with >5M
unique visitors per month can qualify
by contacting
publishers@slideshare.com
If you do not qualify, you can still use
SlideShare for free to leverage
embeddable news objects