Slides for Ross Dawson's keynote at CeBIT Australia. For more see www.rossdawson.com

1. Platform Strategy
Creating Exponential Value
in a Connected World
 Futurist
 Strategy advisor
 Author
@rossdawson

2. “Ranked by market value, 60 of the
world’s 100 largest corporations
earn at least half of their revenue
from platform markets”
- Prof. Thomas Eisenmann, Harvard Business School

3. Shifts
Strategy
Structure
Transition
Scalability
Organisations
Future

4. Shifts

5. Connectivity

6. Participation
Source:
We Are Social

7. Integration

8. Data at the core

9. Structure

10. Image credit: Grietje Haitsma
Multi-sided markets

11. Platforms
enable
value-creating interactions
between
external
producers and consumers,
based on an
open infrastructure
and
governance structures
Adapted from: Platform Revolution, Parker, van Alstyne and Choudhary

12. Connecting producers and consumers
Share Apply
Deliver Use
Sell Buy
Pay Receive
Write Read
Lend Borrow
Create Use
Create Consume
Create Use
Make Use
Product
Service
Content
Money
Apps
Capital
Reviews
Information
Designs
Intellectual property

13. Positive feedback loops
More
users
More
value for
users

14. Positive feedback loops
Source: IES Development Institute

15. Winner takes most

16. Transition

17. Rise of platforms
Uber valuation
Source: AltMBA, CBInsights

18. Media as platform

19. Finance as platform
Source: Lending Club

20. Home as platform

21. Fitness as platform

22. Retail as platform
Flickr credit: Jack Torcello

23. Marketing as platform

24. Car as platform
Image credit: BMW

25. Water platforms

26. Blockchain as platform enabler

27. Flickr credit: chrisgj6
Strategy

28. Focus on external value creation

29. Unlimited scalability
Image credit: NASA

30. Governance
Participation
Value sharing
Regulation
Discovery Transactions
Trust
User experience
Key elements of platforms

31. Platform Strategy
Enable value-creating
interactions
Positive feedback
loops
Encourage external
innovation
Enhance existing
value propositions
Strongly broaden
scope of participation
Principles
Marketplaces,
facilitation,
aggregation
Single owner/
multiple owners
Open vs bounded –
participant selection
criteria
Boundaries of
ecosystem
collaboration and
competition
Positioning
Value for
participants
Governance
structures
Transparency and
information
boundaries
Address potential
negative feedback
loops
Personalized value
creation
Design
Orchestration and
facilitation
Community
management
User experience
Reputation
measures
Data gathering and
applied analytics
Capabilities
Single-sided/ two-
sided growth
incentives
Promote participants
Promote and support
interactions
Create value from
participation
Platform extension
Growth

32. Defining boundaries

33. Building platforms

34. Scalability

35. Building companies

36. Venture models
Financing
Ideas
Accelerator/
Incubator
Parallel
entrepreneur
Startup
services
Studio
Capital
OthersOwn
Cashflow

37. Exponential organisations
Source: Exponential Organizations, Salim Ismail

38. Platforms for scalable ventures
Internal ventures
Success criteria
Team structures
Defined synergies
Core functions
Administration processes
Metrics tracking
Reusable software modules
Replicable legal structures
Core capabilities
Startup processes
Growth hacking
Partnerships
Resource allocation
Talent
Funding
Brand
Lessons
learned
Data Spin-offs
Capital and cashflow
Visibility
Capabilities

39. Organisations

40. Building external networks

41. Shifting to an external focus
Function Emerging role
Finance Measuring and accounting for distributed value
creation
HR Managing external talent
Marketing Catalysing external communities, including
producers and developers
IT Enabling secure multi-participant information flows
Logistics Orchestrating external resources
Supply chain Catalysing value creation within provider networks

42. APIs to enable participation

43. Corporate communication as platform
Source: Geoffrey Parker and Marshall van Alstyne, MIT

44. Future

45. Value creation shifts to platforms

46. More efficient healthcare

47. The next generation of education
Image credit: One Laptop per Child

48. Cities are innovation platforms
Image credit: Roderick Elme

49. Government as enabling platform
Image credit: JJ Harrison

50. Shifts
Strategy
Structure
Transition
Scalability
Organisations
Future