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The Future of
Associations
 Futurist
 Strategy advisor
 Author
@rossdawson
The power of guilds
The walls come down
Credit: Joergsam
Networks everywhere
Brain Internet
Applications
Organisations Industries
Proteins Actors
Society
PoliticsContagion
Associations
Shifts
Vision
Capabilities
Leadership
Associations
Representation
Education
Standards
Connections
Shifts
Content explosion
Source:
We Are Social
Source: Evans, Center for Global Enterprise
Blurring boundaries
Economy of individuals
Rise of platforms
Uber valuation
Source: AltMBA, CBInsights
Self-organisation
Credit: GotoVan
Content explosion
Source: University of Southern
California Marshall School of
Business
US Households, hours spent on media each week
Vision
Flickr credit: Joe deSouza
Fluid and dynamic
Trusted knowledge sharing
Enhanced serendipity
Democratic representation
Credit: Adrian Sulc
Collective action
Credit: toffehoff
Capabilities
Network facilitation
Source: Rob Cross, University of Virginia
Algorithmic and crowd oversight
Platform strategies
Other platforms
 Analyse platforms: trade-
offs, costs, choices
 Identify potential paths and
scenarios
 Apply game theory
 Establish commitments and
contingencies
 Identify complementary
participant pools
 Design compelling offer and
interface
 Create value for participants
 Enable participants to create
value
Own platforms
Dynamic, adaptive
Professionals
Efficient content creation
AlgorithmsCrowds
New revenue models
Leadership
Keynote slides: The Future of Associations
Powerful visions
Compelling
Clear
Distinctive
Inclusive
Challenging
Aligned
Achievable
Governance for transformation
Upside Risks Risks of NOT
transforming
Participate in
transforming economy
Implementing the
wrong strategy
Extinction
Create immense
stakeholder value
Loss of staff who can’t
accept change
Irrelevance
Seen as creating the
future
Lose credibility Irrelevance
Cooperation and evolution
Source: Scientific American
Associations
Shifts
Vision
Capabilities
Leadership
Keynote slides: The Future of Associations

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