Today’s most successful software companies have made the leap from selling products, to selling a platform. The appeal of such a move is understandable, since products generate only a single revenue stream, while platforms - by connecting different groups of users and services - can generate many.
Your product’s APIs provide a first step towards building a platform, by allowing developers and partners to do business with you more easily. But a platform strategy requires more than an API - gone are the days of simply expecting customers to build their own integrations. Customers expect your platform to work with the products and services in their ecosystem seamlessly. Integration options must be a productized part of your product experience, and in this session we'll cover how to deliver embedded integration capabilities along with examples of best practice in the market today.