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8 Distribution Tips
That Will Help Your Content Soar
After Pressing Publish
Ross Simmonds | RossSimmonds.com | @TheCoolestCool
If you want people to notice your content (and
share it) there’s one thing you need to know...
The life of an article doesn’t end
when you press
PUBLISH
That’s actually when the life of your article
REALLY begins.
The lifecycle of most blog
posts looks a little like this:
WRITE POST + TWEET = PROFITS?Typical content
lifecycle
That initial spike is great
but what if I told you
there was a way to make a
more sustainable ding in
the universe with your
content?
Look, we’ve all been there.
We create something that we
thought would leave a mark on
the universe, but it barely
makes a dent in a bumper.
So…
What exactly can
you do to drive
success for your
content?
The key
is creating content that people love
as much as Kanye loves Kanye…
After that, it’s time to focus
on distribution.
Search
The Domain
On Twitter &
Engage
There’s a theory
that acquiring your
first 1,000 true
fans is enough to
make a living.
According to Kevin Kelly,
a true fan is someone
who will purchase
anything and everything
you create.
1. Search The Domain On Twitter & Engage
They can’t wait till
you issue your next
work.
They are true fans.
They will travel to
hear you speak or
perform.
One of the best approaches
to acquiring your first
1,000 true fans is by building
relationships.
1. Search The Domain On Twitter & Engage
One…
By…
One…
Twitter search is a great
way to find out who is
sharing your content. Type
in the domain of your blog
post or website and
Twitter will deliver any
tweets that include a link
back to that post…
1. Search The Domain On Twitter & Engage
Once you find the fans
of your blog post, it’s time to reach out
with a simple tweet thanking them for
sharing or engaging in a more
meaningful way. It could be asking them
a question about what they do or
requesting their opinion of the content.
1. Search The Domain On Twitter & Engage
Reference
Your Content
in Forums &
QUORA
Forums are a great resource for
finding people who want the
content you’ve created.
2. Reference Your Content in Forums & QUORA
People use forums to discuss topics
they’re interested in or acquire answers
from a specific group of people.
2. Reference Your Content in Forums & QUORA
1) Add 10x Value In Your Response To A Question or Discussion
2) Seriously, Leave Jaws On The Floor With The Value You Add
3) Link To Your Own Content But Be Authentic In Sharing It
TheWhen Using Forums For Distribution:
to Success
Turn the Blog
Post into a
Slideshare
Repurpose the
content into a
Slideshare deck!
Wait…
This is awkward.
That’s exactly what this
Slideshare deck is!
I’ve generated millions of views on Slideshare by taking blog posts and
turning them into high quality Slideshare decks.
3. Turn the Blog Post into a Slideshare
Because it
WORKS!
Create Social
Media Visuals
with Quotes or
Charts
Research found that Twitter
images play a huge role in
making content shared on
social media more click-worthy
and share-worthy.
Tweets with images
get 18% more clicks
and 89% more likes
than those that don’t.
The folks at Vox do a
great job at
sharing their links
with content assets.
Whether it’s a
screenshot directly
from the article:
4. Create Social Media Visuals with Quotes or Charts
Or a custom visual
with a quote placed
on top like this one:
4. Create Social Media Visuals with Quotes or Charts
Creating visuals like this is easy in a
world where tools
like Canva and Pablo by Buffer are
available. Whether you’re a designer
or not, you can use these services to
tell a story in an effective way.
Distribute
Content with
Slack
Communities
Slack has been
growing like a rocket
ship.
Communities have sprouted up on
Slack where people with a specific
interest have daily conversations and
even host events like an Ask Me
Anything.
It’s become a private forum for many
groups.
One of the best parts of these
communities is that they often
have a specific channel created
for shameless plugs and
promotion.
You can share your content
within these channels and the
community will respond by
sharing your content and
helping spread your story.
5. Distribute Content with Slack Communities
Include Content
in Your E-mail
Signature
Call me old school but
it works!
The average professional sends
and receives about 120 emails a
day. If you send 60 emails
within 24 hours and every single
one of those emails has a link to
your content in your signature,
you have a great chance to drive
more traffic to your content.
Sometimes the
people you’ll be
interacting with will
be team members …
6. Include Content in Your E-mail Signature
… other times
they will be
clients or
partners.
In each of these cases,
there’s a benefit for you
to keep these people in
the loop about the
content you’re creating.
Distribute
Content Using an
E-Mail
Newsletter
E-mail marketing is far
from dead.
It’s a marketing opportunity
that has helped many
companies get their start.
An e-mail list is a great place to
start if you’re looking for ways
to distribute your content.
Upload Content
to Different
Online
Communities
Similar to online
forums, there are
online communities
where discussions are
held on a regular basis
about niche topics.
Two of the best communities in the online
marketing world are
&
Both of these communities are great places for marketers to not only
build relationships but also to have their content featured and shared.
8. Upload Content to Different Online Communities
8. Upload Content to Different Online Communities
Of course, people will see right through you if
you’re using these channels to solely promote
your work and not others. I recommend that you
become active in these communities before
pushing your own content so it’s clear that
you’re not there just to take.
Find the communities relevant to your
target audience and leverage them as a
great distribution channel.
8. Upload Content to Different Online Communities
When Will You Have
Time Do All This?
That’s the question that many
marketers are asking.
In a recent poll on Inbound.org, marketers
pointed to TIME as their biggest challenge.
Recognizing that distribution is important is
just one part of the puzzle – the second step is
making the time to execute…
8. Upload Content to Different Online Communities
A modern day digital marketers time is split
doing hundreds of different things…
While I don’t
have something
that can take all
these items off
your plate…
I do know one
thing that can
help.
It’s called
Crate:
GetCrate.co
Crate is a content curation tool
that saves you time by finding
the content you should be
sharing on social media so you
don’t have to… Arming you with
the ability to spend more time
distributing content and less
time hunting for it.
Check it out: GetCrate.co
INTERESTED IN
LEARNING MORE?
GET IN TOUCH!
Ross Simmonds | RossSimmonds.com | @TheCoolestCool

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8 Distribution Tips That Will Help Your Content Soar After Pressing Publish

  • 1. 8 Distribution Tips That Will Help Your Content Soar After Pressing Publish Ross Simmonds | RossSimmonds.com | @TheCoolestCool
  • 2. If you want people to notice your content (and share it) there’s one thing you need to know...
  • 3. The life of an article doesn’t end when you press PUBLISH
  • 4. That’s actually when the life of your article REALLY begins.
  • 5. The lifecycle of most blog posts looks a little like this: WRITE POST + TWEET = PROFITS?Typical content lifecycle
  • 6. That initial spike is great but what if I told you there was a way to make a more sustainable ding in the universe with your content?
  • 7. Look, we’ve all been there. We create something that we thought would leave a mark on the universe, but it barely makes a dent in a bumper.
  • 9. What exactly can you do to drive success for your content?
  • 10. The key is creating content that people love as much as Kanye loves Kanye… After that, it’s time to focus on distribution.
  • 11. Search The Domain On Twitter & Engage There’s a theory that acquiring your first 1,000 true fans is enough to make a living. According to Kevin Kelly, a true fan is someone who will purchase anything and everything you create.
  • 12. 1. Search The Domain On Twitter & Engage They can’t wait till you issue your next work. They are true fans. They will travel to hear you speak or perform.
  • 13. One of the best approaches to acquiring your first 1,000 true fans is by building relationships. 1. Search The Domain On Twitter & Engage One… By… One…
  • 14. Twitter search is a great way to find out who is sharing your content. Type in the domain of your blog post or website and Twitter will deliver any tweets that include a link back to that post… 1. Search The Domain On Twitter & Engage
  • 15. Once you find the fans of your blog post, it’s time to reach out with a simple tweet thanking them for sharing or engaging in a more meaningful way. It could be asking them a question about what they do or requesting their opinion of the content. 1. Search The Domain On Twitter & Engage
  • 16. Reference Your Content in Forums & QUORA Forums are a great resource for finding people who want the content you’ve created.
  • 17. 2. Reference Your Content in Forums & QUORA People use forums to discuss topics they’re interested in or acquire answers from a specific group of people.
  • 18. 2. Reference Your Content in Forums & QUORA 1) Add 10x Value In Your Response To A Question or Discussion 2) Seriously, Leave Jaws On The Floor With The Value You Add 3) Link To Your Own Content But Be Authentic In Sharing It TheWhen Using Forums For Distribution: to Success
  • 19. Turn the Blog Post into a Slideshare Repurpose the content into a Slideshare deck! Wait… This is awkward. That’s exactly what this Slideshare deck is!
  • 20. I’ve generated millions of views on Slideshare by taking blog posts and turning them into high quality Slideshare decks. 3. Turn the Blog Post into a Slideshare Because it WORKS!
  • 21. Create Social Media Visuals with Quotes or Charts Research found that Twitter images play a huge role in making content shared on social media more click-worthy and share-worthy. Tweets with images get 18% more clicks and 89% more likes than those that don’t.
  • 22. The folks at Vox do a great job at sharing their links with content assets. Whether it’s a screenshot directly from the article: 4. Create Social Media Visuals with Quotes or Charts
  • 23. Or a custom visual with a quote placed on top like this one: 4. Create Social Media Visuals with Quotes or Charts
  • 24. Creating visuals like this is easy in a world where tools like Canva and Pablo by Buffer are available. Whether you’re a designer or not, you can use these services to tell a story in an effective way.
  • 25. Distribute Content with Slack Communities Slack has been growing like a rocket ship. Communities have sprouted up on Slack where people with a specific interest have daily conversations and even host events like an Ask Me Anything. It’s become a private forum for many groups.
  • 26. One of the best parts of these communities is that they often have a specific channel created for shameless plugs and promotion. You can share your content within these channels and the community will respond by sharing your content and helping spread your story. 5. Distribute Content with Slack Communities
  • 27. Include Content in Your E-mail Signature Call me old school but it works! The average professional sends and receives about 120 emails a day. If you send 60 emails within 24 hours and every single one of those emails has a link to your content in your signature, you have a great chance to drive more traffic to your content.
  • 28. Sometimes the people you’ll be interacting with will be team members … 6. Include Content in Your E-mail Signature … other times they will be clients or partners. In each of these cases, there’s a benefit for you to keep these people in the loop about the content you’re creating.
  • 29. Distribute Content Using an E-Mail Newsletter E-mail marketing is far from dead. It’s a marketing opportunity that has helped many companies get their start. An e-mail list is a great place to start if you’re looking for ways to distribute your content.
  • 30. Upload Content to Different Online Communities Similar to online forums, there are online communities where discussions are held on a regular basis about niche topics.
  • 31. Two of the best communities in the online marketing world are & Both of these communities are great places for marketers to not only build relationships but also to have their content featured and shared. 8. Upload Content to Different Online Communities
  • 32. 8. Upload Content to Different Online Communities Of course, people will see right through you if you’re using these channels to solely promote your work and not others. I recommend that you become active in these communities before pushing your own content so it’s clear that you’re not there just to take. Find the communities relevant to your target audience and leverage them as a great distribution channel.
  • 33. 8. Upload Content to Different Online Communities When Will You Have Time Do All This? That’s the question that many marketers are asking. In a recent poll on Inbound.org, marketers pointed to TIME as their biggest challenge. Recognizing that distribution is important is just one part of the puzzle – the second step is making the time to execute…
  • 34. 8. Upload Content to Different Online Communities A modern day digital marketers time is split doing hundreds of different things…
  • 35. While I don’t have something that can take all these items off your plate… I do know one thing that can help. It’s called Crate: GetCrate.co
  • 36. Crate is a content curation tool that saves you time by finding the content you should be sharing on social media so you don’t have to… Arming you with the ability to spend more time distributing content and less time hunting for it. Check it out: GetCrate.co
  • 37. INTERESTED IN LEARNING MORE? GET IN TOUCH! Ross Simmonds | RossSimmonds.com | @TheCoolestCool