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DREAM:
Distribution. Rules.
Everything. Around. Me
Ross
Simmonds
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
I HAVE A
CONFESSION
TO MAKE
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
HERE COMES MY
BUTTER HALF…
THE COCKTAIL
PARTY EFFECT
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
THE BRAIN FOCUSES ON PARTICULAR ASPECTS
OF SOUND IN A SEA OF NOISE…
THE INTERNET IS THE LOUDEST
COCKTAIL PARTY
EVEEEEERRRRRRRRRRRRR
AND IT’S ALL OUR FAULT!
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
We’ve BEEN PREACHING:
AND THE WORLD HAS LISTENED
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
GOOGLE IS
MAKING
YOUR LIFE
EVEN
HARDER…
WHETHER IT’S BOOKS…
YOUR MEMORY… @TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
YOUR SKIN…
OR YOUR JOB
LISTINGS…
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
OR EVEN YOUR
KOMBUCHA!
What are ya doing Google?!
IT’S BECOMING MORE AND
MORE CHALLENGING TO WIN AT THE
GAME OF SEARCH OPTIMIZATION
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
HOW DO I GIVE MY CONTENT
MORE LIFE?
DISCOVER
NEW CHANNELS
+ DISTRIBUTE
YOUR CONTENT
FACEBOOK AUDIENCE INSIGHTS
Discover The Interests Of Your Audience
FATHER HOOD
Discover The Interests Of Your Audience
BOSTON 25+
Fashionable Mothers Groups
Popular Page Likes
DISTRIBUTE
RELEVANT
MESSAGES
Discover Facebook Groups That Are
Relevant To Your Audience
FB Groups, 2016 --- 1 Billion Monthly Users
Use Facebook Tags To Find Relevancy
Create Your Own Industry
Centric Facebook Group
Journalists Are Joining
Facebook Groups For Stories!
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Discover Graveyard Facebook Pages
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Discover Graveyard Facebook Pages
That’s 10 cents a like!
STOP SLEEPING ON FACEBOOK…
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Custom Audiences: Email Marketing
BEST PRANK OF ALL TIME
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Export Your Connections From LinkedIn
Facebook Search Is Next On Deck
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Discover Niche Communities
Hacker News Old School Forums
DISTRIBUTE YOUR CONTENT
IN THESE COMMUNITIES!
Via	
  @RandFish,	
  	
  
MozCon	
  2016	
  
Discover Communities On StackExchange
100M Monthly Visitors
DISTRIBUTE YOUR CONTENT WHERE YOUR
AUDIENCE IS SPENDING TIME
Discover Questions +
Distribute Answers
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Distribute Content
With Quora
Advertising
Distribute Your Content On Reddit
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Discover What Content Audiences
Want By Sorting By “Top” Posts
Discover What Content Audiences
Want By Sorting By “Top” Posts
Distribute Content With
Subreddit Focused Advertising
DISCOVER
GREAT
COMMUNITIES
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Discover Relevant Slack Channels: slacklist.info
USE SLACK TO
BUILD REAL
RELATIONSHIPS
& CO-DISTRIBUTE
Google Alerts
For Slack
Channels
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Medium Is The New Guest Blogging
Mind Shift: It’s Not About SEO, It’s About Reach
Discover Medium Publications
You Can Also Contribute To
Best Publications:
toppub.xyz
WHAT’S RIGHT FOR ME…
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Distribute
Content Worth
Distributing
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
THE COMPETITION IS EXPONENTIAL…
START LAYING
THE BRICKS
YOU’LL NEED
TOMORROW
TODAY
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
Education is the passport to the
future, for tomorrow belongs to
those who prepare for it today.
- Malcolm X
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  
STAY IN TOUCH:
RossSimmonds.com
YOU BUTTER
BELIEVE IT…
@TheCoolestCool	
  	
  	
  	
  #SearchLove	
  

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