How to Deliver Presentations that ACTUALLY Drive Sales

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From: www.rosssimmonds.com

Wondering how to leverage your presentations to drive meaningful and measurable results? Whether it's on Slideshare or in person - This guide will demonstrate exactly what you need to do in your presentation to drive sales.

Every content marketing and B2B marketer should see this guide as a resource to creating decks and presentations that break through the noise. For more information on breaking through the noise, download Stand Out: The Content Marketing Guide for entrepreneurs: www.standoutguide.com

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How to Deliver Presentations that ACTUALLY Drive Sales

  1. www.rosssimmonds.com How to create How to create PRESENTATION SLIDES THAT WILL ACTUALLY DRIVE SALES ACTUALLY DRIVE SALES ACTUALLY DRIVE SALES ACTUALLY DRIVE SALES
  2. Brace yourself… This might come off a little bit harsh.
  3. You see, 58% of content marketers have gone on record saying they struggle creating content that engages. That’s an issue. YOUR CONTENT PROBABLY SUCKS!
  4. YOUR CONTENT SHOULDN’T SUCK. YOUR CONTENT SHOULD SELL.
  5. An engaging presentations can be the difference between: DO NOTDISTURB A CLOSED DOOR & A CLOSED DEAL
  6. three strategies for DESIGNING, CREATING AND DELIVERING T H A T D R I V E S A L E S P R E S E N T A T I O N S
  7. BREAK THROUGH THE DINO BRAIN 11
  8. OUR BRAINS CONSIST OF THREE PARTS: 3.The Evolved Brain (Neo-Cortex) 1.The Brain Stem (Old Brain) 2.The Dino Brain (Mid-Brain)
  9. The Old Brain (Brain Stem) is the oldest part of the brain and is responsible for basic attention and wakefulness.
  10. Breaking through the Old Brain is the first step for any successful presentation as it’s when we decide whether we should INVESTIGATE IGNORE OR
  11. Tackling the Old Brain is simple…
  12. YO U B R E A K T H R O U G H T H E OLD BRAIN BY WRITING A CaptivatingHeadline A N D D E S I G N I N G A C O M P E L L I N G F I R ST S L I D E
  13. Unless you create an engaging headline or compelling first slide – You’ll never reach the Dino brain.
  14. The Dino Brain is our “emotional” brain and does not involve a lot of conscious thought. It’s this part of the brain that will make or break any presentation as it’s responsible for controlling all our responses related to sensory information.
  15. If you’re reading something you don’t enjoy, the Dino Brain tells the rest of the brain that it’s time to stop reading and do something else. Boring!
  16. THIS IS THE BRAINS SECOND LAYER OF DEFENSE. If you cant get through the Dino brain – Your message will never get through to your audience.
  17. Demonstrate the value the audience will receive if they pay attention. HOW CAN YOU GET THROUGH THE DINO BRAIN? Demonstrate your own expertise or knowledge to give yourself early credibility. Instead of boring your audience in the first few slides, hook them with an intriguing statistic or statement. VALUE DRIVEN EXPERT DRIVEN INTRIGUE DRIVEN
  18. Give them a preview of the value they’ll receive if they actually pay attention and are engaged. BREAK THROUGH THE DINO BRAIN: VALUE DRIVEN STRATEGY
  19. Show the audience that you actually have some credibility to be sharing insights or information. BREAK THROUGH THE DINO BRAIN: EXPERT DRIVEN STRATEGY
  20. Shock the audience then demonstrate why they need to pay attention for the rest of the presentation… BREAK THROUGH THE DINO BRAIN: INTRIGUE DRIVEN STRATEGY
  21. Once you’ve broken through the Dino Brain, it’s time to sustain their interest by connecting with the Evolved Brain. The Evolved Brain is split between the head (logic) and the heart (emotion). It’s the part of the brain that will allow your audience to dive deep into your messages and it’s the part of the brain you’re using right now to read this slide.
  22. GO AFTER THE HEART AND MIND 22 +
  23. PRESENTATIONS ARE LIKE MOVIES Quite simply, a movie has to grab me in a place that makes my voice go high and then I’ll really commit to it. – Steven Spielberg
  24. Once someone has been hooked into your story, it’s time to ensure that they stick around for the ride. This is where you need to craft and deliver a story that resonates with the Evolved Brain.
  25. Plan & Craft Your Presentation Like A Film
  26. USE POWERFUL VISUALS TO DELIVER YOUR MESSAGE
  27. U N D E R S T A N D thevalueof
  28. A GREAT DECK WILL HELP YOU TELL A GOOD STORY. A GREAT STORY WILL SAVE A GOOD DECK.
  29. Understanding the basics is key but what you include in your presentation can be the difference between a presentation ... that generates leads one that simply drives views. You have to tell the RIGHT story. Give your audience what they REALLY want! and...
  30. Beautiful Slides – But the story better be good. WHAT DO PEOPLE REALLY WANT IN YOUR PRESENTATION?
  31. People have a thirst for new, complex & mind blowing things. WHAT DO PEOPLE REALLY WANT IN YOUR PRESENTATION?
  32. People crave transparency, the raw truth and vulnerability WHAT DO PEOPLE REALLY WANT IN YOUR PRESENTATION?
  33. To feel inspired enough to take on the world after seeing it. WHAT DO PEOPLE REALLY WANT IN YOUR PRESENTATION?
  34. CONCLUDE WITH A CALL TO ACTION 33 SIGN UP
  35. What do you want people to do after falling in love with your slides?
  36. CALL? DO YOU WANT THEM TO... SIGN UP? SHARE? $ BUY?
  37. Tell them what you want!
  38. Concluding your deck with a is a great way to turn a viewer into a subscriber, buyer or lead. CALL TO ACTION
  39. And that’s how you create a presentation that opens doors.
  40. REMEMBER THESE 3 STEPS: Break through the dino brain Go after the heart & mind Conclude with a call to action + SIGN UP
  41. Does your brand or startup want to unlock the power of content marketing?
  42. Get in touch & I’ll help create content worth sharing and a strategy that delivers meaningful and measurable results. CONTENT CREATOR CONTENT CONTENT CONTENT CONTENT Sharing...
  43. Want to learn more about Content Marketing? Start with this guide: www.standoutguide.com
  44. @TheCoolestCool www.rosssimmonds.com Ross Simmonds Rather hire a team of experts to tackle the challenge head on? GET IN TOUCH TODAY!

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