Inform drive engage

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Gary Rottman

Integrating social media with traditional marketing

Design

overwhelmed.

alicia farrell & gary rottman

reduced stress.

alicia farrell & gary rottman

AGENDA

Defining
Instructing
Equipping
alicia farrell & gary rottman

What is
marketing
?
alicia farrell & gary rottman

Marketing is
finding the right
triggers to push.

alicia farrell & gary rottman

Marketing is
about positioning,
promoting, and
persuading.

alicia farrell & gary rottman

Marketing is ...

alicia farrell & gary rottman

strategic
activities

alicia farrell & gary rottman

guide
behavior.

alicia farrell & gary rottman

What is
social media ?
alicia farrell & gary rottman

website
content
alicia farrell & gary rottman

How to
market?
alicia farrell & gary rottman

Marketing must
help the unaware.

alicia farrell & gary rottman

Marketing must
inspire the interested.

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Marketing must
reassure the intent.

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How to
use
?
social
media
alicia farrell & gary rottman

listen
listen
listen
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community

alicia farrell & gary rottman

P.S.
donʼt forget to
measure
alicia farrell & gary rottman

integration
alicia farrell & gary rottman

Wine
Tasting
alicia farrell & gary rottman

goals
12 wine vendors,
20-25 food & craft vendors,
5 entertainers;
2,000 visitors/$30,000 in ticket sales

alicia farrell & gary rottman

STRATEGY:
Develop a
integrated Social Media

marketing Marketing

plan to help
meet the goal 2011 SPCA
Wine Tasting Event
of the event. Marketing Plan On-Site
Marketing

Pre-Event
“GET SOCIAL” CAMPAIGN 1
Marketing Goal: Trial promo/awareness campaign to increase SM presence and connections in order to utilize SM in event marketing.
Platforms: Facebook & LinkedIn; YouTube. SlideShare
Duration: 3 Months—October - December 2010
Content planning and development for Social Media Profiles including graphic look and feel for event identity
(Ideas for discussion: Contest; Exclusive conference discounts)

“GET SOCIAL” CAMPAIGN 2
Goal: Engage SM connections to inspire potential attendees to participate and reassure event attendances.
Platforms: Facebook & LinkedIn; YouTube. SlideShare
Duration: 9 Months—January - October 2011
Content planning and development for Social Media Integration

“GET KNOWLEDGE” EMAIL CAMPAIGN
Goal: Thought Leadership email campaign to inspire potential attendees to participate and reassure event attendances.
Frequency: Monthly
Duration: January - October 2011

“EVENT UPDATES” EMAIL CAMPAIGN
Goal: Event updates (Logistics, schedule, speaker announcements, promos)
Frequency: Integrated with campaign touch points; no more than 2X/Month
Duration: January - October 2011

DIRECT MAIL CAMPAIGN 1
March, April & May 2011: Event Brochure/Mailer & 2 Postcards
Note: Recommend integrating SM/Email with this DM Campaign

DIRECT MAIL CAMPAIGN 2
August - September 2011:
2 Postcards Event Update/Reminders
Note: Recommend integrating SM/Email with this DM Campaign

alicia farrell & gary rottman

traditional
media
alicia farrell & gary rottman

Pre-Event
“GET SOCIAL” CAMPAIGN 1
Marketing Goal: Trial promo/awareness campaign to increase SM presence and connections in order to utilize SM in event marketing.
Platforms: Facebook & LinkedIn; YouTube. SlideShare
Duration: 3 Months—October - December 2010
Content planning and development for Social Media Profiles including graphic look and feel for event identity
(Ideas for discussion: Contest; Exclusive conference discounts)

“GET SOCIAL” CAMPAIGN 2
Goal: Engage SM connections to inspire potential attendees to participate and reassure event attendances.
Platforms: Facebook & LinkedIn; YouTube. SlideShare
Duration: 9 Months—January - October 2011
Content planning and development for Social Media Integration

“GET KNOWLEDGE” EMAIL CAMPAIGN
Goal: Thought Leadership email campaign to inspire potential attendees to participate and reassure event attendances.
Frequency: Monthly
Duration: January - October 2011

“EVENT UPDATES” EMAIL CAMPAIGN
Goal: Event updates (Logistics, schedule, speaker announcements, promos)
Frequency: Integrated with campaign touch points; no more than 2X/Month
Duration: January - October 2011

DIRECT MAIL CAMPAIGN 1
March, April & May 2011: Event Brochure/Mailer & 2 Postcards
Note: Recommend integrating SM/Email with this DM Campaign

DIRECT MAIL CAMPAIGN 2
August - September 2011:
2 Postcards Event Update/Reminders
Note: Recommend integrating SM/Email with this DM Campaign

alicia farrell & gary rottman

Pre-Event
Marketing

alicia farrell & gary rottman

t
On-Site
Marketing

alicia farrell & gary rottman
MPAIGN 1

social
media
alicia farrell & gary rottman

Social Media
Marketing

alicia farrell & gary rottman
2011 SP
Wine Tasting

3 key
steps to
integration
alicia farrell & gary rottman

Call to actions
for social media

alicia farrell & gary rottman

“Follow us on
Facebook for
the latest info
and contests”

alicia farrell & gary rottman

“Join our
discussions on
LinkedIn for great
advice from
industry leaders”

alicia farrell & gary rottman

“Get the latest
news about us
on Twitter”

alicia farrell & gary rottman

“Want to share
our mission?
Follow us on
Facebook to
learn how”

alicia farrell & gary rottman

“Stay up to date
on whatʼs going
on with us by
following us on
Facebook”

alicia farrell & gary rottman

excitement

alicia farrell & gary rottman

take aways
1. inform. drive. engage.
2. target a community based on passions.
3. start simple.
4. be yourself.
5. have fun.
6. if you don't know, ask.

alicia farrell & gary rottman

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学生卡学生卡办理【微信:95270640】【(UAL毕业证）伦敦艺术大学毕业证】【微信:95270640】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信:95270640】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信:95270640】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才留信网服务项目： 1、留学生专业人才库服务（留信分析） 2、国（境）学习人员提供就业推荐信服务 3、留学人员区块链存储服务 → 【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理UAL毕业证书)微信:95270640伦敦艺术大学毕业证价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理UAL毕业证书)伦敦艺术大学毕业证微信:95270640是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

如何办理(UAL毕业证书）伦敦艺术大学毕业证成绩单本科硕士学位证留信学历认证

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TUOS毕业证原版定制【微信：176555708】【谢菲尔德大学毕业证成绩单-学位证】【微信：176555708】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。 ◆◆◆◆◆ — — — — — — — — 【留学教育】留学归国服务中心 — — — — — -◆◆◆◆◆ 【主营项目】一.毕业证【微信：176555708】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微信：176555708】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分→ 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！学历顾问：微信：176555708

一比一原版谢菲尔德大学毕业证成绩单如何办理

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一比一原版谢菲尔德大学毕业证成绩单如何办理

Inform drive engage

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48. t On-Site Marketing alicia farrell & gary rottman MPAIGN 1

49. social media alicia farrell & gary rottman

50. STRATEGY: Develop a integrated Social Media marketing Marketing plan to help meet the goal 2011 SPCA Wine Tasting Event of the event. Marketing Plan On-Site Marketing Pre-Event “GET SOCIAL” CAMPAIGN 1 Marketing Goal: Trial promo/awareness campaign to increase SM presence and connections in order to utilize SM in event marketing. Platforms: Facebook & LinkedIn; YouTube. SlideShare Duration: 3 Months—October - December 2010 Content planning and development for Social Media Profiles including graphic look and feel for event identity (Ideas for discussion: Contest; Exclusive conference discounts) “GET SOCIAL” CAMPAIGN 2 Goal: Engage SM connections to inspire potential attendees to participate and reassure event attendances. Platforms: Facebook & LinkedIn; YouTube. SlideShare Duration: 9 Months—January - October 2011 Content planning and development for Social Media Integration “GET KNOWLEDGE” EMAIL CAMPAIGN Goal: Thought Leadership email campaign to inspire potential attendees to participate and reassure event attendances. Frequency: Monthly Duration: January - October 2011 “EVENT UPDATES” EMAIL CAMPAIGN Goal: Event updates (Logistics, schedule, speaker announcements, promos) Frequency: Integrated with campaign touch points; no more than 2X/Month Duration: January - October 2011 DIRECT MAIL CAMPAIGN 1 March, April & May 2011: Event Brochure/Mailer & 2 Postcards Note: Recommend integrating SM/Email with this DM Campaign DIRECT MAIL CAMPAIGN 2 August - September 2011: 2 Postcards Event Update/Reminders Note: Recommend integrating SM/Email with this DM Campaign alicia farrell & gary rottman

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