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Facebook 2017

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What you need to know about Facebook for small business this year. Social Media

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Facebook 2017

  1. 1. Facebook 2017 brought to you by Roundpeg
  2. 2. Lorraine Ball @roundpeg | @lorraineball lorraine@roundpeg.biz | www.roundpeg.biz www.facebook.com/roundpegindy
  3. 3. Agenda  The Basics: General Etiquette, Avatars & Cover Images  Content types: Text, Visuals, Video & More  Platform specific strategies  Metrics  Advertising
  4. 4. Etiquette Delete negative comments Be helpful, create a positive experience Ignore your fans Answer questions, like and share content Talk only about yourself Balance self-promotion with helpful and entertaining content Not completing your page Complete profile add logo, photos and link to your website Forget to provide context Infrequent posting or too much Be active, match volume to platform Include a comment when sharing
  5. 5. Avatars and Cover Image  Avatars & Cover Images
  6. 6. Avatars and Cover Image
  7. 7. Cover Image and Avatar Sizes  Cover Image: 851 x 315  Avatar: 180 x 180
  8. 8. Low volume/high value Minimum: 3 X per week Maximum: 10 X per week Quality vs. quantity Facebook Basics 8
  9. 9. Facebook Best Practice Get likes, shares, comments Entertain, invite conversation, ask questions 50% Be useful & informative Hints + tips, interesting articles and links, 30% About your business Calls to action. Learn More. 20%
  10. 10. Increase Reach  Tag, tag, tag  Interact with others  Share to personal pages  30 minute response time
  11. 11. Content Types
  12. 12. Fill-in-the-blank Question Fun fact or tip Content Types: Simple Text TRAVEL TIPS TRAVEL TIPS TRAVEL TIPS – Did you know that every night at the Trevi Fountain in Rome about 3,000 Euros are swept up from the bottom of the basin and donated to charity?
  13. 13. More Text Updates  Question, Contest, Poll  Use Prefix to indicate part of a series:  Question of the day  This week’s poll
  14. 14. Content Types Post with a link Stats, facts or tips TRAVEL TIPS 3,000 Euros are swept from the bottom of Trevi Fountain daily & donated to charity. Why not book a trip to see if for yourself .
  15. 15. Facebook is a Visual Medium Post with image will get 120% more engagement than text
  16. 16. Content Types: Visuals Digital ContentPhotos Videos
  17. 17. Image Tips  Best Size: 1200 px wide by 630 px tall
  18. 18. Images for Status Updates vs Ads
  19. 19. 20% Text Rule for Ads
  20. 20. More is Better Albums and multiple images get up to 180% more engagement than text
  21. 21. Multiple Images Collage vs Album  Multiple images: 3 gives best interaction  One time topic: Use image upload  Return topic: Create an album
  22. 22. Slide Show  Higher reach and engagement  Ideal if you want to grow fans
  23. 23. Carousel  Higher click through  Good to tell sequential story  Ideal to drive web traffic
  24. 24. Facebook Live  Promote before you broadcast  Prepare and practice ( Live & spontaneous doesn’t mean sloppy )  Set phone in airplane mode  Make it personal and fun  Optimize the recording ( Post show views may exceed live)  Analyze Results
  25. 25. The Note  Create complete blog post  Link to other content  Boost not available
  26. 26. Weekly Content Plan - Facebook 1 50% Fill-in-the-blank: 2 50% Question: 3 50% Photos: 4 30% Tip, stat or fact: 5 30% Link to a blog post: 6 20% Sale, event or product/service info:
  27. 27. Measure What Works 27 What types of posts are doing well Engagement metrics Who engages with your content When your fans are online
  28. 28. Advertising Pay to Play World
  29. 29. Find Your Best Content
  30. 30. Pick Your Audience  Fans  Friends of Fans  Custom Audience  Demographics  Interests  Clone your email list
  31. 31. Set Your Budget
  32. 32. Track Results
  33. 33. Questions? lorraine@roundpeg.biz | www.roundpeg.biz www.roundpeg.biz/resources

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