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Market Research, An Introduction

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Roy Hayward
Roy Hayward

This is a quick introduction to the basics of Market Research for the Entrepreneur.

BusinessNews & Politics
1 of 14
Market Research Finding the Answers to what you don't know. And don't know that you don't know
Common Process Idea -> Product Development -> Marketing/Sales
How this process fails... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Better Process Idea -> Market Research -> Product Development -> $
The First Question What is my market?
PB&J Inc “ We make and sell peanut butter and jelly sandwiches to hungry people needing lunch in a hurry with no time to make it themselves and who don't want a big selection menu. We have pre-packaged brown bag meals ready to go, with out any waiting. And we deliver.”
PB&J Inc Sandwich, Hungry People, Hurry, Small Selection, Pre-Packaged, Brown Bag, Deliver
PB&J Inc Sandwich
The Second Question How big is the market?
 
The Third Question Are people Spending Money in this Market?
 
Summing it up ,[object Object],[object Object],[object Object]
If you want a copy of these slides, and some other market research information… TheIntegrationEngineer.com/MarketResearch Or Email to: [email_address]

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Market Research, An Introduction

  • 1. Market Research Finding the Answers to what you don't know. And don't know that you don't know
  • 2. Common Process Idea -> Product Development -> Marketing/Sales
  • 3.
  • 4. Better Process Idea -> Market Research -> Product Development -> $
  • 5. The First Question What is my market?
  • 6. PB&J Inc “ We make and sell peanut butter and jelly sandwiches to hungry people needing lunch in a hurry with no time to make it themselves and who don't want a big selection menu. We have pre-packaged brown bag meals ready to go, with out any waiting. And we deliver.”
  • 7. PB&J Inc Sandwich, Hungry People, Hurry, Small Selection, Pre-Packaged, Brown Bag, Deliver
  • 9. The Second Question How big is the market?
  • 10.  
  • 11. The Third Question Are people Spending Money in this Market?
  • 12.  
  • 13.
  • 14. If you want a copy of these slides, and some other market research information… TheIntegrationEngineer.com/MarketResearch Or Email to: [email_address]