Learn how “SpringSled” ,yet just another project management tool, got over 138,000 users to sign up before even launching using these three hacks. To read the full blogpost: http://roy.roypovarchik.com/2014/07/springsled-users/

1. SpringSled’s Launch Campaign Breakdown
Case Study by @roypovar
SpringSled got over 140,000 users on its waiting list in under 30 days.
Without no-one really knowing what their product will actually look like, they
have managed to convince a large number of people to sign-up and share
their landing page.
This is quick breakdown of how the did it.

2. How did SpringSled got its 140,000 users?

3. Step 1: An efficient landing page with a clear
message and a clear promise

4. Step 2: Offering 2 incentives for sharing: Cut in line
and get Springsled free for 12 months

5. Low success bar (only 5 friends needed) and stand
out sharing buttons for only 2 social networks

6. Step 3:A quick follow up email using the same
messaging as the Thank you page, with a reminder of
their incentives

7. Step 4: Follow up emails to track your incentive progress

8. Even when you pass the sign-up goal you’re still
prompted with future incentives

9. In my opinion,
these are the reasons for its success
1. A clean, clear landing page
2. Delivering the “simple” promise on every level
3. Social proof - You know exactly how many people are
waiting in line
4. Incentives to share - Cut in line + 12 months free
5. Engaging follow-up emails
6. Consistent experience and messaging between all
content elements.

10. To read the full breakdown, visit:
http://roy.roypovarchik.com/2014/08/content-
distribution-techniques1/

11. Follow me on Twitter: @roypovar