This presentation is for you if: - You did not increase your website/campaign conversion rates by at least 30% YoY - You are only focused in driving visitors, but never analyzed your data - If you are not able to scale the results from your website - If you want to grow exponentially with your business - If you want to design or develop better websites DotYeti.com is the most creative, on-demand and efficient graphic design platform, accessible for a flat monthly fee. www.dotyeti.com

1. IF YOU SAY “A” YOU
HAVE TO SAY “B”
HOW TO GENERATE MORE LEADS WITH
CONVERSION RATE OPTIMIZATION
BY ROY
SELBACH
www.dotyeti.com

2. WHICH PAGE GENERATES BETTER
RESULTS?
QUICK QUESTION

3. ORIGINAL ALTERNATIVE
Innovative
Curtains
Find a showroom
Looking for quality curtains? With 25
years of experience we will make sure
we will provide you with the best
solutions.
Innovative
Curtains
Find a showroom
near you
Looking for quality curtain? With 25
years of experience we will make sure
we will provide you with the best
solutions.

5. LARGE COMPANIES

6. CONSISTENT SMALL WINS
WITH A FEW BIG WINS

7. IS FOR YOU IF YOU...
THIS PRESENTATION
● You did not increase your website/campaign conversion
rates by at least 30% YoY
● You are only focused in driving visitors, but never analyzed
your data
● If you are not able to scale the results from your website
● If you want to grow exponentially with your business
● If you want to design or develop better websites

8. Roy Selbach
MSc. MBA B.comm
• 9+ years: Digital
Marketer Consultant
• 5+ years: Social Media
Specialist
• 3+ years: Digital
Transformation:
Marketing Automation
Founded
For more reference: www.royselbach.com
• 3+ years: Marketing
Director
• 3+ years: Brand and
Design manager
• 3+ years: Graphical
Designer
ABOUT ME

9. INTRODUCING
UNLIMITED DESIGNS AT $399 PER MONTH

10. Everything... almost everything!
SOME PRODUCT CATEGORIES
PROMOTION BRANDING
POWERPOINT
DESIGN
BRANDING
LANDING PAGES
WEB ICONS
BANNERS ILLUSTRATIONS
SOCIAL ADS
AND MUCH
MUCH MORE...

11. PLATFORM
Want to experience our platform?

12. THE FUNDAMENTALS
LET’S DIVE INTO

13. CONVERSIONS?
WHAT ARE

14. MOST COMMON
CONVERSIONS
● Sign-up for email list
● Download lead magnet (e-book, guide, whitepaper)
● Make a purchase
● Listen to an audiotrack
● Visit “thank you” page
● ...

15. CONVERSION RATE
OPTIMIZATION ?
WHAT IS

16. CONVERSION RATE
OPTIMIZATION
Conversion rate optimization, is the process of enhancing your website and
content to boost conversions.
A high conversion rate means your website is well-designed, formatted effectively,
and appealing to your target audience.

17. CONVERSION RATE
WEBSITE RESULTS

18. HOW MOST COMPANIES
SET-UP THEIR DIGITAL “FUNNEL”

20. HOW YOUR FUNNEL
SHOULD LOOK LIKE

21. DIRECT VS NURTURE
CONVERSIONS
NURTURE
● Email sign-up
● Video demo
● White Paper
● E-book
● Calculator Results
● Social Media Follow
● Sample Download
● Survey
DIRECT
● Purchase
● Press call button
● Contact form
● Book a meeting
● Book demo

22. ● Full name
● Email address
● Phone number
● Company name
● Amount of employees
● Vertical Industry
● Job role
● Country
● ….
LEAD FORM
ESSENTIALS

23. 1. Product landing page
2. Problem landing page
3. Industry landing page
4. Job role landing page
LANDING PAGES

24. PRODUCT
LANDING PAGE

25. PROBLEM
LANDING PAGE

26. INDUSTRY
LANDING PAGE

27. JOB ROLE
LANDING PAGE

28. KEEP IN MIND THAT
A HOMEPAGE IS NOT
A LANDING PAGE

29. ● Applicable to the general
audience
HOMEPAGE

30. LANDING PAGE
EXAMPLE
● Tailored content towards
target audience
● Relevant text copy
● Unique USPs
● Relevant image

31. EFFECTIVENESS
MEASURING

32. MEASURING OF DATA
KEY METRICS
● Bouncerate
● Page-visit duration
● Behavior flow
● Conversions (rate)

33. A/B TESTING
TEST BETWEEN MULTIPLE PAGES
A B

34. A/B TESTING
HEAT MAPPING

35. OPTIMIZING
LET’S START

37. PEOPLE FORM FIRST IMPRESSIONS
ABOUT OTHER PEOPLE
IN 100 MILLISECONDS
THAT’S ONLY 1/10th OF A SECOND
#ATTRACTIVENESS #LIKEABILITY #TRUSTWORTHINESS
#COMPETENCE #AGGRESIVENESS

38. PEOPLE FORM FIRST IMPRESSIONS
ABOUT WEBSITES
IN 17-50 MILLISECONDS
THAT’S ONLY 1/59th - 1/20th OF A SECOND
2-6X FASTER

40. ANALYZE THIS WEBSITE
5 SECONDS TEST

42. IN 5 SECONDS YOU SHOULD
HAVE SEEN
● What is their company name?
● What is their call-to-action?
● What are they offering?
● Do they look credible?

43. COMPANY NAME
WHAT THEY DO
CALL TO ACTION
CREDIBILITY

44. HUMAN
PSYCHOLOGY
COLOUR
CONTRASTING
COMPLEMENTARY
COLOURS
DIRECTIONAL
CUES
EFFECTIVE STRATEGIES
TUNNEL
EFFECT
TRIANGLE
EFFECT
STIMULATING
TEXT COPY

45. 1. COMPLEMENTARY COLOURS

47. IF DONE RIGHT, YOU WILL SEE A SUBTLE
HALO OF LIME DOTS THAT ECHO THE
MAGENTA DOTS

48. DOMINANT EYE EXHAUSTION =
COMPLEMENTARY COLOUR HALO
MAGENTA AND LIME ARE
COMPLEMENTARY (OPPOSITE)
COLOURS.

49. HUMAN EYE JUMPS 3X IN A
SECOND TO CAPTURE NEW
VISUAL INFO
THE EYE NEEDS TO FIND A
COMPLEMENTARY COLOUR

51. 2. HUMAN PSYCHOLOGY

52. 15% MORE LEADS

53. 3. DIRECTIONAL CUES

58. 4. TRIANGLE EFFECT

61. 5. TUNNEL VISION

64. 6. COLOUR CONTRAST

67. 7. STIMULATING TEXT COPY

71. CONSIDERATIONS
DO NOT ASK THINGS LIKE:
“WHAT COLOURS CONVERT THE BEST”
BUT INSTEAD, TRY TO FIND OUT:
1. Where do people get stuck in the buying process?
2. What are the user personas of your paying visitors?
3. What are the hurdles they need to overcome?
4. What makes the user hesitate to take an action?

72. STEP 1: Map out your marketing funnel
STEP 2: Decide your conversions
STEP 3: Create your landing pages
STEP 4: Set-up customer tracking
STEP 5: Set-up A/B testing with the best-practice strategies
STEP 6: Keep optimizing, optimizing & optimizing
STEPS TO SUCCESS
SUMMARY

73. Need to get
EFFECTIVE
& CREATIVE
visuals done for your campaigns &
landing pages?
Let us help you!

74. To show you what a real Yeti looks like...
10 days
Free Trial
www.dotyeti.com
Grab it now!

75. INSTAGRAM @ROYSELBACH
LINKEDIN ROY SELBACH
EMAIL
ROY@DOTYETI.COM
WEBSITE
WWW.DOTYETI.COM
FOLLOW ME NOW!
ROY SELBACH