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A Five Minute Review By Roy Temple: Cliff Atkinson’s The Backchannel
Cliff’s Previous Work
I had my doubts about the backchannel.
This book and recent experiences at a couple of conferences have turned my view around.
The Backchannel starts with a great case study from last year’s South by Southwest Interactive Festival (#sxswi) involving @guykawasakiand @whitneyhess
Cliff lays out both the risks and rewards of the backchannel.
He also makes a very good suggestion about how to look at your presentation as the beginning of a relationship.
And lays out some very helpful tools for making your presentations Twitter/backchannel-friendly.
There’s a surprise benefit to this book.
Resources: You can buy the book here. BackChannelBook.com Beyond Bullet Points.com Cliff Atkinson on Twitter: @cliffatkinson
My info: Roy Temple, Sr. VP at Cassidy & Associates My blog is at Cassidy.com/blog Follow me on Twitter: @roytemple Recent backchannel discussions I have been a part of: #sm4gov and #smr2010

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Observations on Cliff Atkinson's New Book: The Backchannel

  • 1. A Five Minute Review By Roy Temple: Cliff Atkinson’s The Backchannel
  • 3. I had my doubts about the backchannel.
  • 4. This book and recent experiences at a couple of conferences have turned my view around.
  • 5. The Backchannel starts with a great case study from last year’s South by Southwest Interactive Festival (#sxswi) involving @guykawasakiand @whitneyhess
  • 6. Cliff lays out both the risks and rewards of the backchannel.
  • 7. He also makes a very good suggestion about how to look at your presentation as the beginning of a relationship.
  • 8. And lays out some very helpful tools for making your presentations Twitter/backchannel-friendly.
  • 9. There’s a surprise benefit to this book.
  • 10. Resources: You can buy the book here. BackChannelBook.com Beyond Bullet Points.com Cliff Atkinson on Twitter: @cliffatkinson
  • 11. My info: Roy Temple, Sr. VP at Cassidy & Associates My blog is at Cassidy.com/blog Follow me on Twitter: @roytemple Recent backchannel discussions I have been a part of: #sm4gov and #smr2010