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Babies and Books Beyond the Library: Marketing Early Literacy Monday, October 15, 2008 8 th  Central Oregon Regional  Library Conference Redmond, Oregon
Why early literacy?   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why early literacy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why early literacy? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Why early literacy in Brooklyn? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Why early literacy? Early Literacy  =  Economic Development ,[object Object],[object Object]
Why early literacy? Early Literacy  =  Economic Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why early literacy? Early Literacy  =  Economic Development
BPL’s 3 Institutional Goals ,[object Object],[object Object],[object Object],[object Object]
Planning BPL’s  Early Literacy Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning BPL’s  Early Literacy Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning BPL’s  Early Literacy Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Funding ,[object Object],[object Object],[object Object],[object Object]
In-Kind Support
In-Kind Support ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brooklyn Reads to Babies Key Partnership ,[object Object],[object Object]
 
 
Brooklyn Reads to Babies  Brochures ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning BRTB Launch Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning BRTB Launch Events ,[object Object],[object Object],[object Object]
Brooklyn Reads to Babies Launch Party
Brooklyn Reads to Babies Launch Party
Brooklyn Reads to Babies  Launch Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brooklyn Reads to Babies Branch Events & Brooklyn Children’s Museum
Brooklyn Reads to Babies  on BPL’s First Five Years Site
Brooklyn Reads to Babies ,[object Object]
Brooklyn Reads to Babies Brochures have been distributed through: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bedford Stuyvesant Family Health Center America Reads/Counts at Pratt Institute Dove Pediatric Service Canarsie Early Intervention Program New York Methodist Pediatric Clinic St. Vincent’s Services Kings County Hospital Center Evelyn Douglin Center Long Island College Hospital Literacy, Inc. Park Slope Family- Health Center St. John Episcopal Hospital, Pediatrics Lola Cuffee Family Health Center Interfaith Medical Center Various Child Care Centers throughout Brooklyn Grocery stores Beauty parlors
Brooklyn Reads to Babies in China
 
Brooklyn Reads to Babies Press ,[object Object],[object Object],[object Object],[object Object]
Brooklyn Reads to Babies Construction Wall Banner
Brooklyn Reads to Babies 80 bus shelter posters throughout Brooklyn
Brooklyn Reads to Babies  Networking Breakfast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional BRTB Activities ,[object Object],[object Object],[object Object],[object Object]
Outreach at  Babies “R” Us
Online Video of  “Reading with Babies”   at BPL and Hennepin County Library
Brooklyn Reads to Babies Budget $  165,000.00  In-kind total $  5,000.00  Donations from publishers (not including use of art) $  160,000.00  Bus Shelter Space   In-kind Support     $  119,420.00  Total $  2,000.00  Ad placements ($500 per ad x 4 ads) $  2,000.00  Honoraria (for authors & illustrators) $  10,000.00  Printing bus shelter posters $  3,575.00  Book scans $  1,565.00  Banner $  59,040.00  Brooklyn Reads to Babies Brochures & translations $  6,065.00  First Five Years Brochures $  5,260.00  First Five Years Postcard $  4,000.00  BRTB Stationery & Invitations $  5,000.00  Food (Kick-off events, networking breakfasts) $  6,650.00  Giveaways (in-kind) $  14,265.00  Giveaways (tote bags, sippy cups, bibs, etc. ) Cost Items
Brooklyn Reads to Babies Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brooklyn Reads to Babies  Evaluation Results ,[object Object],[object Object],[object Object],[object Object]
Brooklyn Reads to Babies Evaluation Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brooklyn Reads to Babies Anecdotal Results ,[object Object],[object Object],[object Object],[object Object]
The aftermath… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brooklyn Reads to Babies Awards ,[object Object],[object Object],[object Object]
Lessons Learned… ,[object Object],[object Object],[object Object],[object Object]
Additional ideas… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The New York Public Library’s   ABC Read to Me  Kit
BPL’s Early Literacy placemat English side
BPL’s Early Literacy placemat Spanish side
Other incentives and giveaway ideas…
BPL’s Rhyme Booklet Baby safe Summer Reading registration incentive Rhymes in English & Spanish
Many Thanks! ,[object Object],[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Brtb Oregon 2008

  • 1. Babies and Books Beyond the Library: Marketing Early Literacy Monday, October 15, 2008 8 th Central Oregon Regional Library Conference Redmond, Oregon
  • 2.
  • 3.
  • 4.
  • 5.  
  • 6.  
  • 7.
  • 8.  
  • 9.  
  • 10.
  • 11.
  • 12. Why early literacy? Early Literacy = Economic Development
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 19.
  • 20.
  • 21.  
  • 22.  
  • 23.
  • 24.
  • 25.
  • 26. Brooklyn Reads to Babies Launch Party
  • 27. Brooklyn Reads to Babies Launch Party
  • 28.
  • 29. Brooklyn Reads to Babies Branch Events & Brooklyn Children’s Museum
  • 30. Brooklyn Reads to Babies on BPL’s First Five Years Site
  • 31.
  • 32.
  • 33. Brooklyn Reads to Babies in China
  • 34.  
  • 35.
  • 36. Brooklyn Reads to Babies Construction Wall Banner
  • 37. Brooklyn Reads to Babies 80 bus shelter posters throughout Brooklyn
  • 38.
  • 39.
  • 40. Outreach at Babies “R” Us
  • 41. Online Video of “Reading with Babies” at BPL and Hennepin County Library
  • 42. Brooklyn Reads to Babies Budget $ 165,000.00 In-kind total $ 5,000.00 Donations from publishers (not including use of art) $ 160,000.00 Bus Shelter Space   In-kind Support     $ 119,420.00 Total $ 2,000.00 Ad placements ($500 per ad x 4 ads) $ 2,000.00 Honoraria (for authors & illustrators) $ 10,000.00 Printing bus shelter posters $ 3,575.00 Book scans $ 1,565.00 Banner $ 59,040.00 Brooklyn Reads to Babies Brochures & translations $ 6,065.00 First Five Years Brochures $ 5,260.00 First Five Years Postcard $ 4,000.00 BRTB Stationery & Invitations $ 5,000.00 Food (Kick-off events, networking breakfasts) $ 6,650.00 Giveaways (in-kind) $ 14,265.00 Giveaways (tote bags, sippy cups, bibs, etc. ) Cost Items
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51. The New York Public Library’s ABC Read to Me Kit
  • 52. BPL’s Early Literacy placemat English side
  • 53. BPL’s Early Literacy placemat Spanish side
  • 54. Other incentives and giveaway ideas…
  • 55. BPL’s Rhyme Booklet Baby safe Summer Reading registration incentive Rhymes in English & Spanish
  • 56.
  • 57.