Windermere Listing Presentation

2. Your Agent Windermere Marketing Technology Premier
A About Your Agent

3. A
Your Agent
About Your Agent

4. 8
with a REALTOR®:
Reasons to work
Not all real estate practitioners are
REALTORS®. Here’s why it pays to work
1. Navigate a complicated process.
A knowledgeable expert will help you
2. Information and opinions.
with a REALTOR®
prepare the best deal, and avoid delays or
costly mistakes.
A professional will be able to help you answer
these two important questions: Will the
property provide the environment I want for a
home or investment? Second, will the property
have resale value when I am ready to sell?
3. Help finding the best property.
Sometimes the property you are seeking is
available but not actively advertised in the
5. Property marketing power.
8
Real estate doesn’t sell due to advertising alone.
In fact, a large share of real estate sales comes
as the result of a practitioner’s contacts through
previous clients, referrals, friends, and family.
6. Someone who speaks the language.
If you don’t know a CMA from a PUD, you can
understand why it’s important to work with a
professional who is immersed in the industry
and knows the real estate language.
7. Experience.
Most people buy and sell only a few homes in
a lifetime, usually with quite a few years in
between each purchase. Even if you have done it
before, laws and regulations change. Realtors®,
on the other hand, handle hundreds of real estate
transactions over the course of their career.
market, and it will take some investigation by Having an expert on your side is critical.
your REALTOR® to find all available properties.
8. Objective voice.
4. Negotiating skills. For most people, a home is the biggest purchase
There are many negotiating factors, including they’ll ever make. Having a concerned, but
but not limited to price, financing, terms, date objective, third party helps you stay focused on
of possession, and inclusion or exclusion of the issues most important to you.
repairs, furnishings, or equipment. Your agent
can advise you as to which investigations and Bottom line: Do you have the expertise
inspections are recommended or required. to sell your home in today’s market?
A REALTOR® does.
Portions reprinted from REALTOR® magazine (Realtor.org/realtormag) with permission of the National Association of Realtors®. Copyright 2008. All rights reserved.

5. How I Help You
Sell Your Home
You might assume that your agent’s job
is to help find a buyer for your home.
But that’s only one facet of my job.
H
Market Your Property
• Assist you in preparing your home for a
good first impression
There are many other tasks that I perform
on your behalf. • Market your home to buyers and other
agents working with buyers who are
I will: looking for homes in your price range
Explain Basic Real Estate Principles • Keep you up-to-date on current
market activity so you can make
• The process of selling a home
informed decisions
• Agency relationships
Negotiate the Purchase
• The purchase and sale agreement
• Assist you in working through the
Research Your Home’s Value purchase and sale agreement
• Provide you with a comprehensive • Negotiate with the buyer and buyer’s
Comparative Market Analysis (CMA) agent on your behalf
• Assist you in determining a price that • Track contingencies and make certain
will provide you with the highest return contract deadlines are met
in the shortest period of time
Help Close the Transaction
• Work with the escrow company
to ensure all the documents needed
are in order and are completed in a
timely manner

6. A
About Windermere
Exclusive Properties
Windermere

7. Our Mission
Statement
Windermere is a network of real estate
businesses and a community of people who
O
The best from and for Windermere
people.
seek trust and mutual respect in each of Our greatest assets are Windermere people–
our relationships. We serve neighborhoods the sales associates, managers, supporting
throughout the West and, through our staff and owners with whom we hope
affiliations with related firms, we can link to sustain mutually satisfying, productive
to neighborhoods and services around the and lasting relationships. We place high
world. We are committed to: priority on their growth, development
Leadership in the real estate industry. and job satisfaction, and provide all the
opportunity for reward commensurate
Windermere is committed to being a leader
with contributions.
among our peer firms. We build and
support close-knit teams. Our wish is to The improvement of life in the
foster teamwork while reserving the neighborhoods we serve.
freedom each of us needs to satisfy buyers
We will be personally involved in civic and
and sellers and find personal satisfaction.
community affairs that improve the quality
The highest ethical standards. of life in our neighborhoods, and will
Uncompromising honesty and integrity. contribute both financial and human
resources to achieve these ends.
We will continue to grow while exercising
practices that meet the highest ethical and
business standards.

8. Our Philosophy
“Windermere has always emphasized
professionalism. Our associates are the primary
component to our success and growth. We‘ve
The Best Tools
O
As part of the Windermere network, agents
may also take advantage of a variety of
worked very hard over the years to build our programs and innovative services including
reputation as a company whose representatives technology, marketing, and education that they
are fair, honest, knowledgeable and genuinely can put to work in their local market.
care about their communities.” These innovative tools allow them to serve
homebuyers and homesellers in a way that is
–Geoff Wood, Chief Executive Officer,
unique to Windermere.
Windermere Real Estate
A Professional Approach
Hire the best people. Give them the best Windermere’s structure allows offices to operate
tools. Create a professional approach. independently while retaining the benefits of
This founding philosophy of Windermere has being associated with a respected brand–
been implemented through the introduction of benefits such as advertising buying power, agent
new programs that have set industry standards benefits and powerful technology tools. At the
which have given agents the knowledge they same time, agents are intimately familiar with
need to meet the needs of buyers and sellers. their local communities, allowing them to
The Best People provide knowledgeable and high-caliber real
Windermere’s sales force is the company’s estate services tailored to the client’s needs.
greatest asset. Windermere’s associates include
experts in all areas of real estate. While
residential real estate is the mainstay of its
business, Windermere has partners who
specialize in relocation, financing, insurance,
escrow and new homes.

9. 6 Cornerstones
The Windermere mark is our historic
symbol used in conjunction with the
of Windermere
Windermere name. Together, they comprise
the Windermere logo.
The tree in the center of the mark presents
Windermere as a living, vital organization that
is committed to serving individual
neighborhoods through its branch system.
The two brackets on the left and right
surrounding the tree join together to create a
diamond, symbolizing our commitment to
quality customer service. Windermere’s unity
and strong network are also represented by
the two individual brackets joining together to
become one strong, unified structure.
The points of the diamond depict Windermere
6
Quality Business Practices:
We conduct business as caring professionals.
Our ethics are higher than board rules
require; our service is infused with courtesy
and integrity.
Standards of Practice:
Our standards are built on trust and respect.
Expect value and honesty in a Windermere real
estate agent.
Full Service:
From financing to escrow, our team can take
care of all your real estate needs.
The Network:
Local offices with a global reach. We are high
tech people with high touch service.
Community:
as an innovative industry-leader focused on
We are a collection of interesting, passionate,
the future.
committed people who truly believe in building
Standards of
Quality Practice vibrant and livable communities.
Tools & Resources:
We don’t just try new tools, we are leaders
The in the technological revolution of real
Network Windermere Full Service
Way estate practices.
Community Tools &
Resources

10. The Leading Regional Real Estate
Brand in the West
We’ve once again been honored by a prestigious industry organization. REAL Trends has
ranked us as the largest regional real estate brand in the western United States.*
T
Windermere Real Estate is the leading residential real estate network in the West and
serves neighborhoods in Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon,
Utah, Wyoming, Washington and British Columbia.
*From The REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2008.
Windermere at a glance
• Established 1972
• Number of offices 375
• Number of agents 8,273
• Total sales volume $31,860,630,014
Portions reprinted from REALTOR® magazine (Realtor.org/realtormag) with permission of the National Association of Realtors®. Copyright 2008. All rights reserved.

11. About
• Established
Windermere
Exclusive Properties
Windermere Exclusive Properties
2001
A
• Number of agents 375
• Number of offices 8
...a�d gro�i�g.

12. Offi� Locations
At Windermere, one key fits every office.
We can meet in any one of our
O
Escondido Windermere
100 South Escondido Blvd.,
convenient, wireless business centers. Escondido, CA 92025
Phone: 760-291-1000
Carlsbad Village Windermere Fax: 760-746-8696
355 Carlsbad Village Drive,
Carlsbad, CA 92008 Rancho Santa Fe / Fairbanks Ranch
Phone: 760-434-4340 Windermere
Fax: 760-730-3191 Address: 16236 San Dieguito Road,
Rancho Santa Fe, CA 92067
Carlsbad Faire Windermere Phone: 858-756-2865
300 Carlsbad Village Drive, Fax: 858-756-2872
Carlsbad, CA 92008
Phone: 760-729-2900 La Costa / Encinitas Windermere
Fax: 760-729-6762 1905 Calle Barcelona, Suite 230,
Carlsbad, CA 92009
Carmel Valley / La Jolla Windermere Phone: 760-931-6111
11155 East Ocean Air Drive, Fax: 760-931-1026
San Diego, CA 92130
Phone: 858-436-3260 Rancho Bernardo Windermere
Fax: 858-436-3265 16890 Bernardo Center Drive,
San Diego CA 92128
Phone: 858-487-2002
Fax: 858-675-9690
Offices Opening Soon in Del Mar/
Solana Beach

13. The Windermere
At Windermere, we work as a team.
Team Approach
Our agents are supported by an expert staff
of real estate professionals who are trained
T
Here are just a few of the people already in
place to assist your Windermere agent:
• Transaction Coordinators
to make selling a home a smooth and
• Marketing and Advertising Directors
pleasant experience.
• Technology Experts
Armed with the most advanced technology
• Professional Photographers/
and the highest ethical practices, we can
Videographers
facilitate the sales process with our
comprehensive array of services. • Loan and Escrow Officers
• Home Staging Designers
From our local owners to our dedicated
managers, we are all here to help.

14. Our Achievements
Windermere.com Honored by the
10th Annual Webby Awards
in Real Estate & Beyond
O
Windermere Named Top Family Business
Windermere Real Estate took top honors in the
Windermere Real Estate has been selected as “Large Business” category of “1999 Best in the
an Official Honoree of the 10th Annual Webby Northwest Washington Family Business Award,”
Awards for its Web site, windermere.com. given annually by the Family Enterprise Institute.
The Webby Awards, given by the International
Academy of Digital Arts and Sciences, honor 1998 READY Award
Web sites around the world based on Windermere Real Estate has been nationally
excellence in content, design, functionality, recognized by the Newspaper Association of
usability and overall experience. America with a 1998 READY (Real Estate
Advertising of Distinction) Award.
Arthur S. Langlie Award for
Visionary Leadership KEPA Award
The Windermere Foundation has been awarded The Windermere Cup races have been honored
The Arthur S. Langlie Award for Visionary with a “Best Sports Event in 1997” KEPA (King
Leadership by the Salvation Army for its County Event Producers Award) by the Sports
creation and sponsorship of the Home for the and Events Council of Seattle/King County.
Holidays program which pays one year’s rent for
families in critical need. Windermere Credited as a Washington
State “Powerhouse Business”
Windermere Real Estate continues to move up
Puget Sound Business Journal’s annual index of
Washington State’s 100 largest private
companies. The June 2007 listing places
Windermere at No. 15, up two spots from last
year. Windermere’s ranking is based on 2006
gross revenue of over 440 million dollars.

15. The Communities’ Choice
Windermere wins Silver Medal in
11th Annual “Best Of” Reader’s Poll
in Real Estate
Windermere Exclusive Properties won the
T
Silver Medal in the Real Estate Company
category of the 11th Annual “Best Of “
reader’s poll, conducted by the San Diego
Ranch Coast Newspaper Group.
Readers of the Rancho Santa Fe Review,
Carmel Valley News and Del Mar Village
Voice recognize Windermere as a favorite
choice for real estate in San Diego.
“Any Windermere agent will tell you, our
work is not about houses; it’s about people,”
said Steve Rodgers, President. “We care a
lot about our community and are grateful to
be considered among its Best.”

16. Our Community Service Day
Our work is not about houses.
It’s about people.
O
After all, real estate is rooted in our
communities. And an investment in our
We’re in the business of selling houses. neighborhoods gives us all a better place
But more importantly, we’re helping people to call home.
find a place they can call home. Our Past projects include beach clean ups, food
commitment to service extends beyond drives for community resource centers,
each real estate transaction. Every year mobile blood drives and outreach work
since 1984, Windermere associates have with the children of Operation Hero.
skipped work for a day to complete
neighborhood improvement projects. Community Service Day has been
recognized by several local and national
Not only is Community Service Day a great organizations for its community
opportunity to give back to the improvement projects.
communities where we live and work, it
also gives us a chance to work together. We
clean, landscape and repair parks, play-
grounds, schools, shelters and community
buildings. Each office selects a project that
best serves its community needs.

17. The
Helping Homeless and
Low-income Families
Windermere
Every transaction makes a difference
Foundation
T
Housing is our business
Helping homeless and low-income
families is a natural extension of our
business. Non-profit agencies receiving
Windermere’s commitment to serving our
Windermere Foundation dollars have
communities goes beyond providing our
furnished emergency and transitional
buyers and sellers the best in real estate
housing, have subsidized costs for services
services. Every time a Windermere sales
such as health care, employment
associate sells a home, a portion of the
counseling, placement and training, day
commission goes to the Windermere
care, scholarships and much more.
Foundation, a non-profit organization
established in 1989. Contributions from Building a future for homeless and
Windermere agents combined with low-income children
contributions from Windermere employees A significant portion of Windermere
and the public have allowed the Foundation dollars go toward programs
Windermere Foundation to distribute over that help children. Establishing and funding
two million dollars annually in recent years literacy programs, underwriting the costs of
to non-profit agencies dedicated to helping summer camp, and providing basic
homeless and low-income families. necessities such as new school shoes,
socks, and underwear are among the many
projects that the Windermere Foundation
supports. We believe that building a child’s
self-esteem is an investment in our future.

18. Our President
“Corporate Citizen of the Year”
Steve Rodgers,
President of
Windermere
O
The spirit of the Corporate Citizen of the Year
Award is to recognize those individuals who
have demonstrated a philosophy of giving and
Exclusive corporate social responsibility to make a
Properties, was significant impact on the San Diego North
awarded the region’s health and well being.
ABLE Corporate
This year’s award recognizes Steve Rodgers as
Citizen of the
being a leader in his field, leading the way
Year Award
ethically and with his community’s best
at this year’s
interest always in mind. His Community
second annual
Outreach Programs have been of great help to
A.B.L.E Awards Sunday, June 28th.
his fellow citizens and always include the
The Achievements in Business Leadership majority of his fellow Windermere associates.
Excellence (ABLE) Awards were designed to
In past years Rodgers has been involved in
recognize some of North County’s most active
doing commercials for the blood bank and has
community members and businesses. The event
been involved in a number of Southern
was a celebration of doing business successfully,
California Beach Clean-Ups and Cancer walks.
responsibly, and in the spirit of San Diego North.
He has also made contributions to the
“This award belongs to the entire Windermere Children’s Hospital and Jenna Druck Foundation
Team. As real estate agents it’s our philosophy and gotten his hands dirty in a number of
and our pleasure to give back to the environmentally friendly green community
communities that we work in and live in,” said events. Steve Rodger’s dedication to his craft and
Rodgers. “We will be persistent in promoting community combined to make him the
environmental efficiency and will continue to do ideal choice for the ABLE Corporate Citizen of
our part to keep San Diego great.” the Year Award.

19. M
My Plan for
Marketing Your Home
Marketing

20. your home:
• Price
The 80/20 Rule of Pricing
and Marketing a Property
There are two major factors in selling Key Market Factors
T
How long does it take to sell a home?
There is no easy answer. Recognizing the
key factors influencing the market can give
• Effective Marketing
you significant control over the time it takes
Eighty percent is how your home is priced, to sell your home.
and 20 percent is effectively marketing
The proper balance of these factors will
your property to buyers and other
expedite your sale.
real estate agents.
We Cannot Control:
Because your home is not the only one on
the market pricing it comparably to the • Location
market is vital to getting it sold. Without • Competition
a doubt, the price of the home plays the • Market Conditions
biggest role in the buyer’s decision.
We Can Control:
• Condition of your home
20% • Terms
Effective • Price
Marketing
80% Price

21. A Comparative Market Analysis
A Comparative Market Analysis (CMA) is
essential to determine the value of
residential property. Location and
characteristics of the property are the key
mind about pricing:
A
The following are a few things to keep in
• Realistic pricing will achieve maximum
price in a reasonable time.
elements in determining value. Therefore,
the basis for valuation is similar properties • Your cost or profit desire is irrelevant; the
in your area. The market analysis takes into market determines the price.
account the amount received from recent • The cost of improvements are almost
sales of comparable properties and the always more than the added value.
quantity and quality of comparable
properties currently on the market. • Houses that remain on the market for a
long time do not get shown.
The desired end result is to find a price that
will attract a willing and able buyer in a • A house that is priced right from the
reasonable time. beginning achieves the highest proceeds.
Once the value of your home has been
determined, you can decide on an offering
price that will achieve your goals.
Generally, the price should not exceed
the value by more than 5% or potential
buyers may not even make offers. Naturally,
if you want to sell quickly your asking price
should be very near the value.

22. Intelligent Pricing
Determining the best asking price for a home
can be one of the most challenging aspects
of selling a home. It is also one of the
most important.
I
Another critical factor to keep in mind when
pricing your home is timing. A property attracts
the most attention, excitement and interest from
the real estate community and potential buyers
when it is first listed on the market
If your home is listed at a price that is above
market value, you will miss out on Improper pricing at the initial listing misses out
prospective buyers who would otherwise on this peak interest period and may result in
be prime candidates to purchase your home. your property languishing on the market. This
If you list at a price that is below market value, may lead to a below market value sale price, or,
you will ultimately sell for a price that is not the even worse, no sale at all.
optimum value for your home.
Therefore, your home has the highest chances
By pricing your property at market value, you for a fruitful sale when it is new on the market
expose it to a much greater percentage of and the price is reasonably established.
prospective buyers. This increases your chances
for a sale while ensuring a final sale price that
properly reflects the market value of your home.
% of Potential Buyers
Who Will Look At Property
100% 90%
75%
80%
60%
60%
40% 30%
+15%
20% +10%
10%
Market Value
-20% -10% -15%
Asking Price in Relation
to Market Value

23. The
Multiple Listing Service
Multiple
Listing Service
Features and benefits of the
When you agree to work with me, I will
T
Benefits of a lockbox:
• Allows real estate agents from various
companies to show your home whether
immediately list your home with our local it’s occupied or not.
Multiple Listing Service (MLS). This means
• Saves time that agents would have
that complete information about your home
to spend retrieving keys from the
can be accessed by any licensed agent.
real estate office.
Since nine out of ten buyers use an agent
in their home search process, this complete • Provides controlled access by
and detailed database of listings is an requiring agents enter a unique security
important tool. card or code.
A lockbox can help sell your home • Through tracking the unique user
identification data agents must provide,
When your home is listed on the MLS,
I’ll know which agents have shown your
your home will also receive a lockbox,
home. I can then follow up with those
sometimes referred to as a keybox. The
agents to get critical feedback that may
lockbox is attached to your home and will
speed the sale of your home.
contain an entry key. Most areas now have
electronic lockboxes that require a special
code or card to open and release the key.

24. In Print:
Marketing Your Home
Print marketing is a great way to
communicate your homes unique value.
I use a variety of media to reach multiple
avenues of interested to interested buyers.
I
Property Brochures
• Stunning photography and key property
features on a beautifully designed
Property Brochure.
• Perfect to fill flyer boxes, hang in
office windows and distribute at
networking events.
Direct Mail Marketing
• Custom postcards and letters sent directly
to the hands of neighbors, key prospects
and real estate agents.
Newspaper/Magazines
• Extra exposure in select San Diego media
to boost awareness among active buyers.
Distinctive Signage
• Distinctive Signage highlights homes
for sale
• Sign riders with website and text options
make it easy for buyers to get
more information

25. Open
Attract More Buyers with a Windermere
Houses
O
Open House
Before buyers purchase a home, they need
to walk through it and picture themselves
living in it. According to a national survey*,
more than 52 percent of buyers use open
houses as an information source when
looking for a home. You’ll want to take
advantage of this exposure and I will
work with you through the process of
preparing your home for the event. I will
promote your open house online, in print
and through personal networking.
*National Association of REALTORS® 2006 Profile of Home Buyers & Sellers

26. The Power of
Marketing
T
Listings are showcased with
high quality brochures, telling
the story to prospective buyers.
Mailed directly to target neighborhoods,
prospective buyers and agents.

27. U
Using the Latest in Today’s
Technology
Technology

28. Today’s
Your Home’s Presence On The Internet is
Now More Important
A survey of home buyers who recently
Internet Savvy
Homebuyer
T
moved asked:
“Do you think the internet is becoming
more important than print advertising to
market a home?”
Where buyer found home they
eventually purchased:
Real estate agent 34%
Internet 32%
Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008
Yard sign/Open House sign 15%
According to the National Association of
REALTORS®, more buyers found their Friend, relative, neighbor 7%
home on the internet than through a print Homebuilder or their agent 3%
ad or a sign. Directly from the sellers/ 2%
Knew the sellers
Home book or magazine 1%
Source: National Association of Realtors 2008 Profile of Home Buyers and Sellers

29. Leading the Way in
Real Estate Technology
L
To effectively work with today’s internet savvy homebuyer, you need an
internet savvy Realtor.
• Windermere was the first real estate • Windermere developed an exclusive
company to feature an interactive virtual toolset that allows us to reach,
listing map on their website, allowing track and engage buyers on an
visitors to conveniently search for international level.
properties from the comfort of • Windermere listings are syndicated to
their homes. thousands of websites through the most
• Windermere Exclusive Properties was sophisticated internet property
the first real estate brokerage in marketing plan ever developed.
San Diego to launch a company wide
blog site. It is updated daily with real
If you want access to the greatest tools
time news, powered by more than
technology has to offer, choose a
100 active agent authors.
Windermere agent.
• We are the only real estate brokerage in
California with our own multimedia
production company and green screen
studio. Our team of videographers and
directors support agents with everything
from professional photography to full
motion video.

31. Dramatíc Online Exposure
Windermere uses a strategic internet marketing campaign and the latest real estate
technology to place your home at the finger tips of millions of potential buyers.

32. Showcased on
Capturing Buyers On RealTOR.COM®
Realtor.com
The more buyers we can interest, the
better chance we have of finding one who
will meet your price, terms and desired
S
What SHOWCaSe lISTING
eNHaNCeMeNTS do to help sell
your property.
• More exposure for your property
closing date. • Up to 25 jumbo photos
• Listing video tours
• Promote open houses
SHOWCaSe
lISTINGS
I have upgraded your listing on
REALTOR.com® to be more prominent
using REALTOR.com®
Showcase Listing Enhancements.
• Your home will be more visible to buyers
• I receive customer leads directly so I
can personally respond to buyers
• There are additional enhancements I
can add to your listing to show off the
best features

33. Enhanced
I use enhanced listings on
on
SignOnSanDiego.com to give your home
premier placement on the #1 local site
for real estate searches.
E
• SignOnSanDiego.com is San Diego’s
most visited local Web site.
• It receives about 30 million page views
and more than 3 million visitors
each month.
• SignOnSanDiego reaches 32% of all
San Diego Internet Users & 24% of all
San Diego adults.

34. Our Internet
Presence
O
Windermere websites are cutting edge. They include:
interactive maps for easy property searches; an advanced
blogging platform; social networking mash ups; and
professional videos and home tours.

35. Property
Website
Single Property Websites are an innovative
way to highlight the key features of your
home. I use a unique web address (like
www.123SanDiegoDrive.com) and
P
populate the site with media rich content
about the property.
This digital property flyer can include
numerous photos, a virtual tour, a Google
map, WalkScore, and community/school
information. A “Share This” function
makes it easy to forward the Property
Website to interested agents and buyers.
And with a single click, site visitors can
contact me directly.
Homes with their own Property Website
reach more buyers and often sell faster than
those without a website. Rest assured, that
your home will be showcased with the most
advanced real estate technology available.

36. Web 2.0 &
Over the past few years, the way people
Social Networking
use the internet has dramatically changed.
Users want more than online directories,
they want a perpetual stream of interactive
and dynamic content. Blogs and other sites
W
Buyers are actively using social networking sites
to learn about San Diego and make their real
estate decisions. I understand these tools and
will leverage these sites to make your property
more visible and attractive to the modern buyer.
featuring user generated content are among
the most popular tools people use to “get a
feel” for new things, including real estate.
What you should know about Social
Networking (member communities):
• Time spent on social networking sites has
surged 73% this year
• In February 2009, social network usage
exceeded web-based email usage for
the first time
• 77% percent of active Internet users
read blogs
• There are more than 2 billion Google
searches performed daily
• YouTube accounts for more than 10% of all
internet traffic and attracts nearly 83 millions
visitors each month
• 100,000 people check their Facebook Page
every day, 30 million of them do it through
their mobile device
• California is home to more than 57%
of Twitter accounts

37. P icture Perfect
Production Videos
Today’s homeowners overwhelmingly report
that photos and videos are the most important
features they use when searching for a home.
Together, they can increase the perceived value
of a property by nearly 20%.
P
Windermere Exclusive Properties is the only real
estate brokerage in California with our own
multimedia production company and local
green screen studio. Our team of videographers
supports agents with everything from
professional photography to full motion video.
The number of American users frequenting
online video sites climbed 339% since 2003
and this year it became the fastest growing area
of online marketing. We use video to make
your virtual tours stand out from the competition
and attract more attention from home buyers on
the top 5 video sharing sites.

38. Smart Phones & Mobile Marketing
We are a society “on the go.” Personal
cell phones and wireless internet make it
easy for us to conduct business from any
place. A homebuyer can use a smart phone
to search for properties, watch home and
Š
for the Buyer on the Go
neighborhood tours on YouTube and engage
in social marketing.
• Mobile internet access increased 36% in
the US last year.
• There are 18 million Americans with
mobile internet access. Globally, that
number is 54 million.
• On average, 35-44 year olds send more
texts than make phone calls.
• 53% of Smart Phone users are clicking
on mobile ads and 35% are requesting
more information.
To reach this moving market, I deliver real
estate information to cell phones using text
messages and the mobile internet.

39. Your Feedback:
Reporting/Tracking
Keeping you informed about the progress
of your home sale is among my top
priorities. Not only will I be available to
you in person, but there are many other
Y
ways we can communicate as well.
I answer emails, calls and text messages -
so you reach me quickly.
My system is transparent and I would be
happy to share it with you.
I carefully monitor internet traffic and can
show you an amazing information about
prospective buyers. Through visual reports
and online tracking systems, I will show
you how my marketing is attracting
buyers to your property. You will know
how to find your property on hundreds of
websites, where to watch your virtual tour
and what the feedback is from other agents
who view your home.
Expect expert guidance and
immediate phone calls for any breaking
news. I will make it a smooth and
organized transaction.

40. Going Green in
Real Estate
Agents, brokers and builders at Windermere
are proud to be part of the “green”
movement. There’s a growing awareness
among professionals about the
G
• I use green marketing techniques, like
calling my network and using
internet advertising.
• I use multimedia property tours to reach
environmental impact of our every day
buyers on a global level with a 24 hour
business practices. We want to build
virtual Open House
vibrant and livable communities.
• We participate in ecofriendly events,
a Windermere, we use technology to
like beach clean ups and hardware
reduce our carbon footprint. collection events.
• We store our forms and materials in • Windermere raises environmental
an electronic library of digital documents awareness through social networking
rather than printouts. groups and websites geared towards the
green buyer and seller.
• We use WINForms to complete
real estate transactions neatly and • We can recommend a host of green
product and service solutions to our
without waste.
clients interested in going green
• Docusign reduces paper use by signing
contracts and documents with
electronic signatures.
• With electronic scanning and fax
systems we can send proposals,
contracts, and invoices. All parties can
have signed copies without having to
print anything.

41. P
Premier Properties
Exclusive Programs
Premier

42. The Premier Program
for Luxury Properties
T
Windermere’s Premier PropertiesSM program was created more than a decade ago to
meet the unique demands of marketing and selling luxury homes. The Premier Properties
program focuses on accomplishing our mutual objective––professionally marketing
your property to qualified buyers and successfully selling your property at the best
possible price.
Benefits Include:
• Special advertising opportunities
• Enhanced Web presence
• Networking with other agents in the high-end market
• Unique signage
Marketing Tools For Your Premier Property
At Windermere Exclusive Properties, we take a customized, targeted approach to
marketing your Premier Property –using the right mix of tools to give your home high visibility
in this niche market. The Premier Properties marketing program is designed to create
maximum exposure to sell your home quickly at the highest value.

43. Our Exclusive
Special advertising Opportunities
Advertising
Windermere’s display ads in The San Diego
Union Tribune and The North County Times
O
Customized Marketing Materials
Our targeted direct mail campaigns give your
Premier home exposure to key prospects as well
gives your home broadcast print exposure as top sales associates from all real estate
throughout the region and distinguishes your companies who represent high-end buyers
home with the special Premier logo – drawing seeking upscale properties. Top-quality, full color
more attention to exceptional listings. brochures are available to help highlight your
home’s distinctive features with photographs and
enhanced Web Presence
detailed descriptions.
Windermere’s Website, which receives
millions of visitors each month, offers first-class Unique Signage
exposure for luxury homes. The special Windermere’s exclusive Premier sign, stylized
Premier section, search function and logo with the elegant Premier logo, gives your
differentiate Premier homes from others exceptional home the recognition it deserves.
featured on www.windermere.com and Information about your home will be presented
www.windermeresandiego.com. at our Premier networking meetings, giving your
home additional visibility among Windermere’s
Full Motion Videos
Premier property specialists.
We can also showcase your Premier home with
high end, full motion videos. More than virtual
tours, these mini-movies give your homes a
competitive edge with upscale buyers.

44. WindermerePremier.com
The Online Home for Upscale Properties
The Premier PropertiesSM program is designed
to address the special needs of clients in the
W
high-end market. Since its creation, we’ve
developed a reputation for unparalleled
expertise, an expansive network of
experienced agents and pioneering
marketing strategies. This proven marketing
program includes a component that provides
an enhanced online presence for upscale
homes meeting the stringent Premier
program requirements.
Whether our Premier listings are reached via
a search from our industry-leading website
Windermere.com or by going directly to
WindermerePremier.com, home seekers can
feel confident that these properties reflect the
highest quality the market has to offer.
Through our online venues, the distinctive
and inviting features of a Premier property
are highlighted through the use of exclusive
tools such as Photo Gallery, insightful
community profiles, detailed property
information and easy agent contact.
Combined, these tools help create a
marketing perspective second only to an
in-person tour.

45. The Luxury Portfolio
Windermere is proud to be a part of Luxury
Portfolio Fine Property CollectionTM, a powerful
luxury property marketing program.
Windermere’s membership in the Luxury
T
Together, this consortium of luxury home
specialists has representation and luxury
homes for sale in 25 countries and booked
over $400 billion in U.S. luxury home sales
Portfolio gives me access to effective tools to in 2007, representing 1.4 million luxury
help market your home. These tools are home transactions.
designed to:
• Provide a sophisticated online portal for
luxury listings priced over $1 million at
LuxuryPortfolio.com.
• Attract local, national and international
buyers to luxury home listings within
Windermere’s Premier Properties program.
• Put at my fingertips access to national and
global marketing resources and publications
at significant savings. (These popular
publications include The Wall Street Journal,
Unique Homes Magazine and DuPont
Registry Magazine.)
• Associate my listings with my colleagues at
other powerful luxury firms.
• The Luxury Portfolio is coordinated by
Leading Real Estate Companies of the
WorldTM, the largest global network of
leading locally branded companies,
including Windermere Real Estate.