1. API Possibilities

2. LinkedIn APIs … what are they?
Profile Company Desktop Sites & Apps
Groups Newsfeed APIs
LinkedIn Data
Mobile Sites & Apps
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3. LinkedIn data …
• Name • Company
• Job Title Name
• Company • Company Size
• Industry • Industry
• Location • Products &
• Experience Services
• Education • Followers
• Groups Profile Company • Company
Joined Updates
… …
• Group Name • Status
• Discussions Updates
• Authors • Authors
• Likes Groups Newsfeed • Likes
• Shares • Shares
• Follows • Follows
• Comments • Comments
… …
Complete list at http://developer.linkedin.com/documents/profile-fields
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4. Combining with other data …
Google Maps data
Hilton data
LinkedIn data
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5. Personalise and amplify …
Profile data
Ad, InMail,
Status update
Allow access to Personalised app
LinkedIn profile
Refer Share
Message to selected Status update to
connections Connection list 1st connections
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6. Things you can do …
 Basic Plugins  Content Amplifier
 Profile Analyzer  Connection Map
 Advisor Finder  Exchange App
 Product Promoter  Many more …
 Event Promoter
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7. Basic Plugins …
http://developer.linkedin.com/plugins
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8. Profile Analyzer …
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9. The IE Master Finder
www.ie.edu/business-school ES
Objective
Increase brand and product
awareness via useful tool
Solution
Provide potential students with
personalized degree
suggestions
User Journey
 Sign In with LinkedIn (on IE
Homepage)
 Answer 3 questions
 See personalized suggestions
on ideal Masters degree
 Share with network and
contact IE reps via pre-
populated form

10. Advisor Finder …
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11. Find an Advisor
www.ameripriseadvisors.com US
Objective
Tap LinkedIn connections to
make advisor referrals
Solution
Enable prospective clients to
tap their LinkedIn network to
find an Ameriprise financial
advisor
User Journey
 Sign In with LinkedIn (on
Ameriprise Find An Advisor
page)
 See personalized list of
financial advisors in network
(and see how user is
connected to them)
 Easily connect with advisors
and share tool with network

12. Product Promoter …
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13. Awaken Your Creativity with Galaxy Note II
www.creativewithgalaxynote2.com
EMEA & APAC
Objectives
Promote the Note II in an
engaging way to professionals
in 7 markets
Solution
API-based competition
microsite showcasing Note II
features in 5 languages and
optimised across desktop,
tablet, mobile
User Journey
 Landing page with 5 key
Note II features, vote tally,
and comments
 Vote/comment on favourite
feature, best comments win
devices (5 per market)
 Share via LinkedIn and other
social channels

14. Event Promoter …
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15. Dell Innovation Live Event
www.dellinnovation.com/fr FR
Objective
Promote live event and
generate leads
Solution
Enable members to easily
register for, participate in,
and share a live event
User Journey
 Register for live event via
LinkedIn Sign In
 Invite connections to
event, share event with
connections, comment
during event
 Contact Dell via pre-
populated contact form

16. Content Amplifier …
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17. Amazing Data
www.lesclesdelavaleur.fr FR
Objectives
Reach CMOs in an
innovative way (via data-
driven leisure content)
Solution
Content hub to publish and
promote leisure content
specially created around
data hooks from IBM
User Journey
 View specially created
data-based leisure
content
 Sign in with LinkedIn for
higher relevance
 Easily share content with 1st
connections

18. Performance …
• KPIs are tracked and reported via real-time online dashboard
• KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc.
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19. Next Steps …
 LinkedIn APIs are NOT for commercial use
 For commercial use, only 2 options:
1. Get an Exception for your creative agency
2. Engage one of our Certified Partners (CDP)
 These options come with legal clearance,
higher limits, direct support (and involve a
commercial agreement with LinkedIn)
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20. Learn more …
 Visit developer.linkedin.com
 Contact us at:
marketing.linkedin.com/contact
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