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Burson-Marsteller and Proof Integrated Communications report: The State of Mobile Communications

  1. Evidence-Based Communications: The State of Mobile Communications
  2. Any Digital Transaction is Possible Via Mobile Mobile users are not passive. They seek information, manage personal finances, interact with others and shop. Sources: comScore
  3. Mobile Users are Interested in Coupons, As Well As a Range of Promotional Communications ad via SMS when passing a retailer with a promotion barcode on smartphone that is scanned at store ad related to search conducted on mobile browser offers that can be saved and pursued at leisure offers synched to individual schedule movie theater offers/promotions Source: Juniper Research Consumers are not only making purchases on mobile devices, but reading reviews, checking store inventories and checking competitor prices before making a purchase.
  4. Mobile Users are Also Using Web-Based Mobile Applications Yet only 12% of the top 500 internet retailers have sites optimized for mobile phones. Sources: Acquity Group and comScore
  5. Email is the Top Activity, But More Sophisticated Tasks are Also Possible While email, personal contacts and calendars are the most popular smartphone features used for work, productivity, collaboration and management applications are also used. These apps enable employees to do substantial work tasks while out of the office. productivity applications (i.e. word processing, spreadsheets) emergency/critical response applications team collaboration applications (i.e. Web conferencing, SharePoint) inventory management applications location-based applications (i.e. asset tracking, GIS, AVL) Sources: RingCentral, Nielsen
  6. Jay Leveton CEO, Proof Integrated Communications 202.530.4696 [email_address] B.L. Ochman Managing Director of Emerging Media 212.614.4984 [email_address] Chris Gee Managing Director of Digital Media 212.614.5093 [email_address] Zach Ambrose Manager of Digital Media 212.614.4119 [email_address] Contacts Ashley Welde Director, Research & Insights 212.614.4924 [email_address] Lauren Papp Client Executive, Research & Insights 212.614.4669 [email_address]

Notas del editor

  1. First bullet: Pew Study Third bullet: Mashable
  2. Top and bottom charts: Morgan Stanley Third bullet: Nielsen
  3. Chart source: comScore, april 2010
  4. 2 nd bullet source: Mashable Chart source: compete
  5. Chard Source: comScore MobiLens
  6. Chart source: Morgan stanley
  7. 12% stat: Source: Acquity Group Source: comScore
  8. Source for bullet 1: comScore MobiLens Souce for bullet 3: Facebook Source for bullet 4: Pew Research
  9. Source: Ruder Finn Last bullet about texting – Pew Internet reports
  10. Chart: source Source: Sterling Commerce, “The Multi-Channel Shopping Experience” Bullet: Source: Mobile Marketer
  11. Second bullet source and pie chart: Motally
  12. $750m from ABI research $630bn from Juniper 11% stat from pew research Paypal stat – mobile marketer, Dec 2009
  13. 3-5 times more effective – Internet retailer, nov 2009 Top chart source: JiWire
  14. Source: Mobile Marketer
  15. Top chart: comScore MobiLens Bottom images: Red Cross
  16. Bullet 1: First stat by multichannel merchant, second by Internet Retailer Bullet 2: Source: Acquity Group Bullet 3: Forrester
  17. Data from eROI
  18. Source of pie chart: RingCentral Source of 2 nd bullet: Nielsen
  19. All data from Forrester
  20. Source of pie chart: RingCentral Source of 2 nd bullet: Nielsen