Framework of building successful products: Understand, Identify, Execute
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▶️ https://youtu.be/7yUW0G8FhrA (English) ▶️ https://youtu.be/ZfBCIbSQRdo (Turkish) -- Presented: Draper University @ Silicon Valley, California, USA Largest Digital Marketing Event In Eastern Europe Digitalzone'18 @ Istanbul, Turkey
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Framework of building successful products: Understand, Identify, Execute
- 1. Understand, Identify, Execute Rıza Selçuk Saydam FRAMEWORK OF BUILDING SUCCESSFUL PRODUCTS PRODUCT DESIGN LEAD AT FACEBOOK
- 29. keyword rank page view traffic time spent likes followers downloads articles in media
- 30. keyword rank page view traffic time spent followers downloads articles in media Metrics are NOT your goals.
- 31. Why? Why? Why? Why? Wh
- 32. Why? Why? Why? Why? Why? W
- 34. AIRBNB Help creating a world where you can belong anywhere
- 36. Give people the power to build community and bring the world closer together. FACEBOOK
- 38. Tudor Ice Company & "Ice King" Frederic Tudor
- 40. Articulate your value proposition, problem you're solving for people
- 42. Define specific results that are achievable and measurable
- 45. Todo List App - Example • Help people efficiently get things done together • A cloud-based collaborative task management app • Create and share a task • % of users who share a task 3+ times a day per week
- 46. % of users who share a task 3+ times a day per week
- 47. % of users who share a task 3+ times a day per week
- 48. % of users who share a task 3+ times a day per week
- 49. % of users who share a task 3+ times a day per week
- 50. % of users who share a task 3+ times a day per week
- 51. % of users who share a task 3+ times a day per week
- 52. A good metric is... • Clear and specific: Desired user behavior, key action • Normalized: Rate or ratio • Comparable: Time-stamped, captured regularly • Actionable: Shows real progress, not vanity % of users who share a task 3+ times a day per week
- 53. Help you have meaningful social interactions with people you care about FACEBOOK NEWSFEED
- 57. Help you have meaningful social interactions with people you care about FACEBOOK NEWSFEED
- 59. Help you have meaningful social interactions with people you care about FACEBOOK NEWSFEED
- 61. Help you have meaningful social interactions with people you care about FACEBOOK NEWSFEED
- 64. Help you have meaningful social interactions with people you care about MISSION
- 65. Your metrics should be as unique as your business.
- 66. Homework #1 - Understand • Use the project you're working on right now • What is your team's core purpose? • What is the goal of the project? Why does it matter? • How do you measure your progress? • Did everyone in your team write the same things?
- 69. DON'T work on random stuff
- 70. DON'T work on random stuff & say "No".
- 71. Learn what worked well failed
- 73. Break the problem into smaller pieces
- 77. Help people instantly communicate with their friends MISSION
- 78. Help people instantly communicate with their friends MISSION
- 79. Increase the percentage of monthly active people with push token GOAL
- 81. logged out
- 83. "I can't get new message notifications from friends when my husband is using my phone." PEOPLE PROBLEM
- 84. Log Out
- 88. Increase the percentage of monthly active people with push token GOAL
- 89. Help people instantly communicate with their friends MISSION
- 90. Active Now
- 91. Active Now
- 92. Homework #2 - Identify • Use the same project • Have you looked at everything you’ve learned? • Did you breakdown the problem into smaller pieces? • Which pieces did you choose not to tackle? • What is the people problem you're solving?
- 94. Execute the plan perfectly
- 96. Rally your team around a common goal
- 97. Better process Better communication Better relationships/trust Better product
- 98. Homework #3 - Execute • Use the same project • What are the top three priorities for the project? (Whether yours or another team member's) • Did everyone on the team answer these exactly the same and in the same order?
- 100. Understand your goal, people pro Identify best opportunities to wo Execute perfectly on the plan, foc
- 102. Thank You Rıza Selçuk Saydam rss@fb.com