A huge thank you to the Agency san diego for creating this infographic based on the findings from our most recent survey, 2012 New Business Report: Client & Agency Perspective On Topics Related To Agency New Business. Please share!

1. HOW AGENCIES
GET NEW BUSINESS
AGENCY PERSPECTIVE VS. MARKETERS’ PERSPECTIVE
59% OF AGENCIES SAY THAT REFERRALS
ARE THE MOST EFFECTIVE WAY AT
GENERATING NEW BUSINESS, FOLLOWED
BY NETWORKING AND BUSINESS FROM
EXISTING CLIENTS
76% OF AGENCIES STATED THAT DIGITAL
OPPORTUNITIES WERE PRESENTED
MOST FREQUENTLY
53% OF AGENCIES STATED THAT SOCIAL
MEDIA OPPORTUNITIES WERE 2ND
MOST FREQUENT
62% OF ALL AGENCY PRINCIPALS IN THIS
SURVEY EXPECT TO SEE SIGNIFICANT
INCREASES IN THE NUMBERS OF
OPPORTUNITIES OPENING UP TO THEM
IN 2013
60% OF AGENCIES HAVE NOT HIRED A
NEW BUSINESS HUNTER/ DIRECTOR
/MANAGER TO PROSPECT LEADS IN THE
PAST 3 YEARS
50% OF AGENCIES SAY THAT
OPERATIONAL CONSIDERATIONS ARE AN
INCREASING FOCUS
31% OF AGENCIES SAY THAT MARKETERS
ARE PLACING TOO MUCH EMPHASIS ON
THINGS NOT RELATED TO CREATIVE
86% OF AGENCIES FEEL THEY’RE ASKED
TO DO MORE WITH LESS
HALF OF ALL MARKETERS SAY THAT
CREATIVE IS ALWAYS PART OF THE PITCH
PROCESS
73% OF MARKETERS SAY THAT
OPERATIONAL CONSIDERATIONS ARE
GROWING IN IMPORTANCE
58% OF MARKETERS LEARN ABOUT NEW
AGENCIES VIA EMAILS RECIEVED FROM
AGENCIES
73% OF MARKETERS SAY THAT AGENCIES
TALK MAINLY ABOUT THEMSELVES FIRST,
BUT WOULD LIKE THEM TO BE MORE
INTERESTED IN ME FIRST
58% OF MARKETERS WANT AGENCIES TO
ASK SMART QUESTIONS ABOUT THEIR
BUSINESS
12% OF MARKETERS SAY THAT AGENCIES
"ALWAYS" COME TO THE TABLE PREPARED
IN A WAY THAT ISN'T ABOUT THE AGENCY
35% OF MARKETERS SURVEYED FEEL
LIKE AGENCIES TAKE TOO AGGRESSIVE A
STAND WHEN FOLLOWING UP AFTER AN
INITIAL MEETING
60% OF MARKETERS WOULD LIKE THE
AGENCY’S ENTIRE TEAM TO PRESENT,
EVEN IF THEY’RE NOT GOOD PRESENTERS
&
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