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Introductory Webinar: Getting Diverse Butts...why? The DWC Group_7.11
1. Getting Diverse Butts in Seats and Keeping Them There: Why? An introductory webinar on culturally competent civic engagement The DWC Group www.thedwcgroup.com
2. Changing demographics increase the challenge of civic engagement The virtual seminar series will: Build upon lessons gathered over 20 years Provide practical tips Give an opportunity to apply tips in a amalgam scenario based several real cases The DWC Group www.thedwcgroup.com
3. Participant Introduction Name and location Occupation and organization How long have you interested in civic engagement The DWC Group www.thedwcgroup.com
4. Why spend energy on cultural competence? Imagine A city manager has engaged you as a consultant. He/she is deeply bothered by the fact recognized that people of color have not been participating in public discussions. Your task is to persuade the head planner of the value of adopting a somewhat new approach to civic engagement to get new communities involved. The planner (program manager, organizer, executive director) Generally, does not like change Is not a big fan of “diversity initiatives” Is fair minded and intellectually honest Strongly believes in the idea that planners should hear from the public The DWC Group www.thedwcgroup.com
5. Consider, Reflect, and Discuss What would be your strongest argument(s) about why he/she should designate departmental funds for developing a strategy for culturally competent civic engagement? The DWC Group www.thedwcgroup.com
6. Probing cultural competence in more depth Imagine: You have the chance to get a very large contract to design and implement an civic engagement initiative. The decision-makers have been watching too much reality TV, and have designed an audition-like process for consultant semi-finalists. Getting to the finalist round of two is largely based on your answer to this question: What is the one tip, insight, lesson, etc. that you would offer as reflecting your most important piece of distilled wisdom that someone should keep in mind when designing a civic engagement effort that is culturally competent? The DWC Group www.thedwcgroup.com
8. Our Framework for Civic Engagement Civic engagement processes can be thought of as having three phases Public Positioning and Messaging Outreach Meeting Design and Facilitation Improving Culturally Competence means asking a common series of professional practice questions for each phase. The core question is: What are some generalizations about the cultural groups of concern thatmay make sense to alter my practice around? The DWC Group www.thedwcgroup.com
9. Phase 1: Positioning the Meeting Generalization: Non-mainstream communities are sometimes better motivated by different messages than are most effective for mainstream communities. Accompanying Tip: Messages for multiple communities have be compatible, but don’t have to be identical. The DWC Group www.thedwcgroup.com
10. Phase 2: Outreach Generalization: The demographics of your outreach team – and their personal style – may affect how targeted communities view your meeting and the social issue. Accompanying Tip: Consider how the demographics of your outreach staff and their comfort in connecting with targeted communities. The DWC Group www.thedwcgroup.com
11. Phase 3: Meeting Design and Facilitation Generalization: People from targeted communities often have very different understandings of problems and preferred solutions than other groups. Accompanying Tip: If there are “big issues” that may be on the minds of substantial portions of the target population, explore different options for addressing them directly, or acknowledging them directly and setting them aside. The DWC Group www.thedwcgroup.com
13. Our Next Virtual Seminar: Getting Butts in Seats and Keeping Them There 3 Sessions (60 minutes each), August 11, 18, & 25 1. Positioning Meetings 2. Outreach 3. Meeting Design and Facilitation $60 for series, $25 per session No more than 15 people per session Register Here The DWC Group www.thedwcgroup.com
