The company invested heavily in promotional activities like television and newspaper ads as well as free sample stalls to promote its various fruit juice brands when first setting up. However, juice sales did not meet expectations even after the promotion ended, leaving the company short on funds and in a state of financial disaster. This disaster negatively impacted workers who felt upset and worried about their jobs. It created a panicked atmosphere in the company during the difficult time. Going forward, the company learned to be faster to respond to potential disasters by creating management plans and finding ways to mitigate issues for the future.