1. Hello, Define Psychographic Segmentation and Benifit Segmentation and give example
Solution
Psychographic segmentation:
Segmenting the customer based on the personality traits, lifestyles, values, interests, and
attitudes. The psychological aspects of consumer are considered to match the needs and wants of
the customer with the products.
Factors used to divide a population based on psychographic segmentation:
Lifestyle:
Clothing habits vary from one to another according to their lifestyle. Analyzing the life style
means identifying where he/she stands in the lifecycle. The customer may be a school goer,
college goer, office goer, or other. Thus, the product can be based on the lifestyle of the
customer.
Example