2. •Strategic Online Marketing Approach
•SEO, Social Media & Pay-Per-Click management
•Industry leading technology for managing, optimizing & tracking
search based campaigns
@rubenq #bdi1
5. •Direct representation of social •The Social Effect – Indirect
properties on SERP’s (Search representation on SERP’S, ex. Social
Engine Results Placement) site represented, provides brand
within site or content
•Click thru Rate within SERPS –
Source of trust when served up on •Social Signals – Considered in
search results search algorithm to determine the
popularity of a page, social
links/social actions
@rubenq #bdi1
6. Social metrics increased 2% from last biannual
report, and is expected to continue to increase in th
year’s report
@rubenq #bdi1
7. Now part of Google Plus,
Google local is displaying
maps, photos of the brand
in search results
50% of SERP’s first page
for this brand name search
are social sites
@rubenq #bdi1
8. Take advantage of Google’s
Authorship Markup to show
authors picture next to search
results for their content
Increases CTR for your link
@rubenq #bdi1
