1. The Marketing side:
As a Part of the marketing Strategy it was meant to see what real people
thought about the product so a Questioner (see Appendix A) that involved
60 people in different categories where 10 questioners was given to each
of these groups (Teenagers, first second and third year university students,
as will as Postgraduate and Prophs and finally business men) The results
we got were as the following:
For the first question we asked:
How can you describe your first thinking about
the Digital Pen Idea :
9
8
No of choices
Excellent
7
6 Very good
5
Good
4
3 Fair
2
Poor
1
0
s
r
ar
ar
z
r.
ea
ne
en
D
ye
ye
t+
ty
ss
Te
d
d
os
1s
ui
2n
3r
P
B
Catagories
We noticed that first year students where the most that liked the Idea
followed by Postgraduate and Drs and Business men.
From the second question we asked:
Have you ever heard about this kind of Pen
before:
10
Number of choises
8
6 yes
No
4
2
0
Teenz 1st year 2nd year 3rd year Post+Dr. Buissnes
Categories

2. We noticed that the product we are planning to sell was not that much
popular Known by others so it can be a good chance for us to market for
it.
For the following question we asked:
What are your primary usage of this Digital Pen :
8
7
Number of choises
6
Home
5
4 Office
3 Other
2
1
0
Teenz 1st year 2nd year 3rd year Post+Dr. Buissnes
Categories
We have notice that the primary usage of the Digital pen was going to be
at different places which were mentioned in the questioner where schools
universities and libraries where included.
For the next question which was:
How often do you think you will be using this
Digital Pen :
Number of choices
8
Daily
6
once a week
4
2-3 times a month
2
Never use it
0
ar
z
ar
ar
s
r.
en
ne
D
ye
ye
ye
t+
Te
ss
d
d
t
os
1s
ui
2n
3r
P
B
Categories

3. The highest answer was daily followed by the 2-3 times a week that was a
really good result regarding our market since the Digital pen is a really
helpful in the real life.
For the fifth question that has been asked:
The feature you consider to be the most important
one about the Digital Pen
Coping w hats w ritten
Number of choises
7
6
5 Acting as a normal pen
4
3
2 Wireless Function
1
0
Working w ith Window s
ar
z
ar
ar
s
r.
en
ne
D
ye
ye
ye
t+
Te
and Mac
ss
d
d
t
os
1s
ui
2n
3r
P
B
Having a microphone
Categories and speakers
From this question it has been noticed that the two main features about
our Digital pen (Coping everything written and being wireless when data
is transferred) were the highest two marked by all categories.
For the sixth question being asked:
Please rate the value of the price of this Digital
Pen
Number of choices
8
6
Excellent
4
Very Good
2
Good
0
Fair
ar
ar
z
r
s
r.
ea
en
ne
D
ye
ye
Poor
t+
ty
Te
ss
d
d
os
1s
ui
2n
3r
P
B
Categories
It has been noticed that the value of the product was very high for
teenagers and it started to decrease as the age and categories increased as
the third year university students felt that the price was quite good and the

4. postgraduates and Dr. felt that it was very good for this type of pen but
the business men were between very good and good.
For the seventh question asked:
what are the major facts that may influence your
buying decision
Number of choices
10 The Cost
8
6
Not needing it
4
2
Not having the
0
opportunity to test
ar
z
ar
ar
s
r.
it first.
en
ne
D
ye
ye
ye
t+
Te
ss
d
d
t
os
1s
ui
2n
3r
P
B
Categories
For this question the categories were divided as the teenagers were
between the cost and not needing the product, but third year students and
postgraduates influence was mostly about not having the opportunity to
test the product first.
For the eighth question asked:
Would you recommend this product to others
8
Number of choices
7 Absolutely
6
5
Very likely
4
3
2 Unlikely
1
0
Absolutely not
ar
ar
z
r
s
r.
ea
en
ne
D
ye
ye
t+
ty
Te
ss
d
d
os
Not sure
1s
ui
2n
3r
P
B
Categories
From this very important question the results that have been made don’t
just depend on the answer of this question but depends on about all of the
questions being answered before as the categories that liked the product
and felt that it was a good product to have want to recommend it for
others while the others that felt it wasn’t a good product to have didn’t
want to recommend it to others.

5. For the Final question that has been asked:
rate your overall satisfaction about the digital Pen
including (Price,Features):
Number of choices
6
5
4
5 Very Satisfied
3
2 4l
1
3l
0
2l
z
ar
ar
ar
s
r.
en
ne
D
1 Very Dissatisfied.
ye
ye
ye
t+
Te
ss
d
d
t
os
1s
ui
2n
3r
P
B
Categories
From this last question it has been noticed that the overall satisfaction
about the product was really good as almost all the categories have voted
for that .
Conclusions:
- At the end of finalizing this questionnaire there were a couple of
conclusions that the marketing group came up with the first and
most important was that in almost all of the questions that were
asked in the questioner it has been noticed that once the categories
get more professional the answers become more likely as the
marketing expectations . As all the higher academic categories
showed that this product is very useful for them the marketing
group has chosen them to be there key market that they will make
and sell the product to and the final conclusion is as the product has
new features introduced to it, it made the product more attractive to
people who are really interested about that.

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