Why Culture Can Be More Important Than Your Creative. There comes a point in most creative firms where the work that your company is producing is credible enough that it speaks for itself; no one questions that the firm is talented and capable of handling most projects. In these periods of a company's creative development, the measure for whether or not a client wants to work with you is no longer predicated on how well you design—the decision becomes predicated on whether or not the firm is a "cultural fit." Rule29's, Justin Ahrens, explores why a company's culture is potentially the most important (and most elusive) element for success in the design (or any) industry and how to go about fostering the kind of company culture that employees want to be a part of and that clients want to work with.

1. why culture can be more important than creative
@rule29 @justinahrens
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2. Why Culture is Important

3. creative
CULTURE

4. What is Culture?
?
?
?
?
?
?
?

5. CULTURELEADERSHIP &
STRUCTURE
creative
clients
employees

6. What does “Good” Culture look like?

7. YOUR
BRAND
IS YOUR
CULTURE
Tony Hsieh | @zappos

9. Individual differences
are nurtured

10. Information is not
suppressed or spun

11. The company adds
value to employees

12. The organization stands for
something meaningful

13. The work itself is
intrinsically rewarding

14. There are no stupid rules

15. If you don’t
understand
people,
you don’t
understand
business
S I M O N S I N E K

16. GETTING REAL
How do you face reality
and assess your culture?

17. CAN YOU CONCISELY DEFINE WHAT
YOU STAND FOR, BELIEVE, AND VALUE?
CAN YOUR EMPLOYEES?

18. WHAT CONCRETE POLICIES ARE IN
PLACE TO FOSTER THESE VALUES?

19. ARE YOU FILTERING NEW
HIRES BASED ON CULTURAL FIT?
WHAT ABOUT PASSION?

20. DO WORKERS HAVE OPPORTUNITIES FOR
GROWTH AND DEVELOPMENT?

21. HOW DO YOU FOSTER A
SENSE OF OWNERSHIP?

22. ARE PASSION PROJECTS OPTIONAL?
ENCOURAGED?

23. DOES EVERYONE HAVE THE SAME
DEFINITION OF SUCCESS?

25. Be honest…

26. What are your employees,
clients, and creative saying
about your Culture?

27. Feel like your ideal culture
and your actual culture
are not aligned?

28. What needs to shift?

29. HOW TO SHIFT:
A Very Brief Summary…

30. STEP 2
Implement
Action
to Support
Beliefs
STEP 1
Define
What
You
Believe
STEP 3
Filter
for Culture
and
for Passion

31. When your intentions are
so too will be your success
PURE

32. rule29.com | @rule29 making creative matter®
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