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RussUnger | @russu|GECapitalAmericas
The 3 C’s of Design
Russ Unger | @russu
Charters, Critique, & Culture
Russ Unger | @russu
Source: Justice League War
RussUnger | @russu|GECapitalAmericas
you’ll
EVERY NEW LEADER, EVER:
Russ Unger | @russu
Where’s
the
Manual?
(Almost)
RussUnger | @russu|GECapitalAmericas
Russ Unger | @russu
Source: Justice League War
Russ Unger | @russu
Therearenogrown-ups.Wesuspectthiswhenweare
younger,butcanconfirmitonlyoncewearetheoneswriting
booksand...
Russ Unger | @russu
Therearenomanagers.Wesuspectthiswhenweare
younger,butcanconfirmitonlyoncewearetheoneswriting
reviews,S...
RussUnger | @russu|GECapitalAmericas
THE TEAM CHARTER
Russ Unger | @russu
What is a Team Charter?
Aunifyingplanthatateamagreestoasitsrulesof
engagementandgoalsandobjectives.
“
Russ Unger | @russu
OUR UX TEAM
You can count on me. No matter what you do. You can count on
me. No matter where you go. I...
Russ Unger | @russu
It Requires A Lot of This
Russ Unger | @russu
It Can Look Like This
Russ Unger | @russu
It Involves Defining All of This…
Russ Unger | @russu
Team Purpose
• Whatdoesthisteamdo?
• Whatarewegoodat?
• Whatshouldwebeknownfor?
The UX team works with...
Russ Unger | @russu
Team Commitment to Each Other
• HowDoWeWanttoWork
Together?
• WhatAreOurExpectationsof
EachOther?
The ...
Russ Unger | @russu
Focus Areas
• WhataretheTypesof Work
WeDo?
• User Research
• Interaction Design
• Information Architec...
Russ Unger | @russu
Areas of Growth / Improvement
• WhereDoWeNeedMore
Experience?
• WhatistheRationaleforthe
Need?
• HowWi...
Russ Unger | @russu
Perception of the Team by Others
• HowDoWeWantOthersto
ViewOurTeam?
• HowDoWeBuildthis
Perception?
• H...
Russ Unger | @russu
…And Then You Sign It.
• WeAllAgreetoAllofThis!
AGREED UPON BY
Russ Unger | @russu
OUR UX TEAM
You can count on me. No matter what you do. You can count on
me. No matter where you go. I...
Russ Unger | @russu
Recap: Benefits of A Team Charter
• IdentifiesYourTeam’sPurpose
• DefinestheTeamCommitmenttoEachOther
...
RussUnger | @russu|GECapitalAmericas
CRITIQUE
Image Source © Time Inc.
Russ Unger | @russu
New to Critique? Start Here.
Aaron Irizarry & Adam Connor
DiscussingDesign.com
Source: SlideShare: htt...
Russ Unger | @russu
The Problem
Me
HowdoImakecritiqueapartof our
culture,asaformalizedprocess?
Russ Unger | @russu
Eachoneteachone.
“
Kim Goodwin
many
Russ Unger | @russuRuss Unger | @russu
Critique
Buddies
WTF are
?
(Now calling it “Continuous Critique”)
Russ Unger | @russu
The Setup
L
BBB
L
BBB
M
• Select“CritiqueLeads”
• ManagerassignsCritiqueLeads
• SelectTeamsof 3-4Buddi...
Russ Unger | @russu
How It Works
• (Bi-)Weekly30minutemeetingswithCritiqueLeads&Buddies
• Adhocmeetingsasneededandasavaila...
Russ Unger | @russu
How It Works
• EntireDesignTeamCritique
• ~Everymonth/4-6weeks
• Alloweveryonetoparticipateif possible...
Russ Unger | @russu
1:1 Meetings
• Startsveryinformally
• Gettoknoweachother
• Reviewof what’sbeingworkedon,etc.
• Drivenb...
Russ Unger | @russu
1:1 Meetings
• Shiftsto (slightly)formal
• Agendas,morestructured
pitch/presentation
• LedbytheCritiqu...
Russ Unger | @russu
Critique Group Meetings
• CritiqueLeadsSchedule
• HappensBi-Weekly-ish
• TeamMembersSign-upfor

10-min...
Russ Unger | @russu
Leader Meetings
• Reportsonprogressof theteam
• Creates&updates“CritiqueManual/
Guide”forteam
• Modifi...
Russ Unger | @russu
All-Team Critique Meetings
• …Stillkindof workingonthis:-)
• EntireDesignTeamParticipates
• WillLetYou...
Russ Unger | @russuRuss Unger | @russu
That’s It!
Image Source © Time Inc.
Russ Unger | @russu
Benefits
• Freesyourtimeasprimaryreviewerof alldesign
• Identifiesleadersandleadershipinyourteam
• Unc...
RussUnger | @russu|GECapitalAmericas
CULTURE
Russ Unger | @russu
We Don’t Need Another…
Russ Unger | @russu
S l o w D o w n .
Russ Unger | @russu
Big,GrandRevealsareforAmateurs.
Andadvertisingagencies.“
Mitigate Design Surprises
Russ Unger | @russu
Lighten Up
Russ Unger | @russu
Work Hard.
Play Hard.
Bull Crap.
Source: http://gsh.tumblr.com/post/60206622542/everyone-plays-harder-...
Russ Unger | @russuSource: https://signalvnoise.com/posts/3124-give-it-five-minutes
Give It 5 Minutes
Russ Unger | @russu
5 Years
Whenyoufindyourself stressed,askyourself onequestion:
Willthismatterfiveyearsfromnow?
If yes,t...
RussUnger | @russu|GECapitalAmericas
SO WHAT?
Russ Unger | @russu
• TeamCharter
• Facilitation
• Collaboration
• Critique
• Culture
5 Key Take Aways
Non-Technical / Non...
Russ Unger | @russu
Source: Justice League War
Russ Unger | @russu
Everyone Else
Aleaderisbestwhenpeoplebarelyknowshe
exists,whenherworkisdone,heraimfulfilled,they
wills...
Russ Unger | @russu
• TeamCharter
• Facilitation
• Collaboration
• Critique
• Culture
My 5 Key Take Aways
• Bonus#1:Leader...
Russ Unger | @russu
Thank You!
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The 3 Cs of Design: Charters, Critique, and Culture

I’ve worked for a lot of idiot managers in my career. And then, one day, after I had become a design manager myself, it finally dawned on me: Now I’m the idiot! I had a lot of ideas about what a good manager is, how one acts, and the exact positioning of where the spotlight should land on the hero, which was absolutely supposed to be me. Thanks, ego.

Heroically speaking, I failed on many, many levels. I didn’t understand how to understand a team, and help turn their perceptions and expectations into something shared and agreed upon. I didn’t understand how to foster critique; I only knew that I was in charge of design and that I had the final say. Most of my career has been an exercise in “trial by fire” and this process worked well when I was a designer and was trying to master the art of the task flow, site map, wireframe, prototype, personas, and so on. In leadership positions, the option to go back to the drawing board or to iterate hasn't always been readily available--nor as painless to my pride and potentially my pocketbook.

The passing of time, the second and third chances that I’ve been given, and the sound advice that I didn’t want to listen to in the past have opened me up to a much different perspective. Oh, I’ve still got plenty to learn, and I’m excited to share some of what I’ve learned about charters, critique, and culture of design organizations.

The 3 Cs of Design: Charters, Critique, and Culture

  1. 1. RussUnger | @russu|GECapitalAmericas The 3 C’s of Design Russ Unger | @russu Charters, Critique, & Culture
  2. 2. Russ Unger | @russu Source: Justice League War
  3. 3. RussUnger | @russu|GECapitalAmericas you’ll EVERY NEW LEADER, EVER: Russ Unger | @russu Where’s the Manual? (Almost)
  4. 4. RussUnger | @russu|GECapitalAmericas
  5. 5. Russ Unger | @russu Source: Justice League War
  6. 6. Russ Unger | @russu Therearenogrown-ups.Wesuspectthiswhenweare younger,butcanconfirmitonlyoncewearetheoneswriting booksandattendingparent-teacherconferences. Everyoneiswingingit,somejustdoitmoreconfidently. “ Pamela Druckerman Source: NY Times: http://www.nytimes.com/2014/03/01/opinion/sunday/what-you-learn-in-your-40s.html
  7. 7. Russ Unger | @russu Therearenomanagers.Wesuspectthiswhenweare younger,butcanconfirmitonlyoncewearetheoneswriting reviews,SOWs,slidedecksandattendingleadershipretreats. Everyoneiswingingit,somejustdoitmoreconfidently.Everyoneiswingingit,somejustdoitmoreconfidently. Source: NY Times: http://www.nytimes.com/2014/03/01/opinion/sunday/what-you-learn-in-your-40s.html “ Pamela Druckerman
  8. 8. RussUnger | @russu|GECapitalAmericas THE TEAM CHARTER
  9. 9. Russ Unger | @russu What is a Team Charter? Aunifyingplanthatateamagreestoasitsrulesof engagementandgoalsandobjectives. “
  10. 10. Russ Unger | @russu OUR UX TEAM You can count on me. No matter what you do. You can count on me. No matter where you go. I'm standing by your side. I'll be right behind. No one loves you more than I do, Put your hand in mine. I can see a part of me in you. A little something special that comes shining through. I hear it in your laughter, And I feel it when you cry, I will be right there for you, Until the day I die. You can count on me. No matter what you do. You can count on me. No matter where you go. You can count on me. TEAM PURPOSE COMMITMENTS TEAM FOCUS •User Research •Interaction Design •Information Architecture •Information Design •Prototyping •Usability Testing AREAS OF GROWTH You can count on me. No matter what you do. You can count on me. No matter where you go. I'm standing by your side. I'll be right behind. No one loves you more than I do, Put your hand in mine. PERCEPTION OF TEAM You can count on me. No matter what you do. You can count on me. No matter where you go. I'm standing by your side. I'll be right behind. No one loves you more than I do, Put your hand in mine. Image Source © Time Inc. It’s Like a Persona. For Your Team.
  11. 11. Russ Unger | @russu It Requires A Lot of This
  12. 12. Russ Unger | @russu It Can Look Like This
  13. 13. Russ Unger | @russu It Involves Defining All of This…
  14. 14. Russ Unger | @russu Team Purpose • Whatdoesthisteamdo? • Whatarewegoodat? • Whatshouldwebeknownfor? The UX team works with our customers to create useful and usable designs that meets the needs of our users and serves the business goals and objectives. We understand our users--their needs, behaviors and motivations and provide insight into how they use the products that we design. OUR UX TEAM
  15. 15. Russ Unger | @russu Team Commitment to Each Other • HowDoWeWanttoWork Together? • WhatAreOurExpectationsof EachOther? The UX team works with our customers to create useful and usable designs that meets the needs of our users and serves the business goals and objectives. We understand our users--their needs, behaviors and motivations and provide insight into how they use the products that we design. We work with each other to share our knowledge and grow and strengthen the team in all aspects of UX, and beyond. We acknowledge and respect our peers, their opinions, and the value of their work. We will be critical of work product, yet not the person doing the work. OUR UX TEAM
  16. 16. Russ Unger | @russu Focus Areas • WhataretheTypesof Work WeDo? • User Research • Interaction Design • Information Architecture • Information Design • Prototyping • Usability Testing WHAT WE DO
  17. 17. Russ Unger | @russu Areas of Growth / Improvement • WhereDoWeNeedMore Experience? • WhatistheRationaleforthe Need? • HowWillWeKnowWhen We’veAchievedtheGrowth? Experience Mapping GROWTH AREA RATIONALE ACHIEVED BY •Gets everyone involved in identifying touchpoints •Visually describes what the user’s journey looks like •Tell stories and craft narratives from the user’s point of view •Orient teams around a shared understanding of the journey •Expand on scenarios, personas, and mental models •Engaging in 1-3 Experience Mapping activities this year •Proving value through the activities by stakeholder approvals
  18. 18. Russ Unger | @russu Perception of the Team by Others • HowDoWeWantOthersto ViewOurTeam? • HowDoWeBuildthis Perception? • HowDoWeKnowWe’re There? Experts About Our Users PERCEPTION HOW TO CREATE ACHIEVED BY •Increase research activities •Identify opportunities to build usability testing awareness and activities •Including clients in the user- related activities to show them our process and expose them to users more frequently •Increase the amount of client collaboration that includes user discussions •Common theme/voice for UX team •Colleagues request our expertise in speaking to customers •Colleagues and customers recommend the UX Team’s expertise to our colleagues and customers
  19. 19. Russ Unger | @russu …And Then You Sign It. • WeAllAgreetoAllofThis! AGREED UPON BY
  20. 20. Russ Unger | @russu OUR UX TEAM You can count on me. No matter what you do. You can count on me. No matter where you go. I'm standing by your side. I'll be right behind. No one loves you more than I do, Put your hand in mine. I can see a part of me in you. A little something special that comes shining through. I hear it in your laughter, And I feel it when you cry, I will be right there for you, Until the day I die. You can count on me. No matter what you do. You can count on me. No matter where you go. You can count on me. TEAM PURPOSE COMMITMENTS TEAM FOCUS •User Research •Interaction Design •Information Architecture •Information Design •Prototyping •Usability Testing AREAS OF GROWTH You can count on me. No matter what you do. You can count on me. No matter where you go. I'm standing by your side. I'll be right behind. No one loves you more than I do, Put your hand in mine. PERCEPTION OF TEAM You can count on me. No matter what you do. You can count on me. No matter where you go. I'm standing by your side. I'll be right behind. No one loves you more than I do, Put your hand in mine. Image Source © Time Inc. It’s Like a Persona. For Your Team.
  21. 21. Russ Unger | @russu Recap: Benefits of A Team Charter • IdentifiesYourTeam’sPurpose • DefinestheTeamCommitmenttoEachOther • ClearlyArticulatesAreasof Focus&Expertise • AcknowledgesAreasof Growth/Improvement • ExplainsHowtheTeamWantstobePerceived • ProvidesUnifiedAgreement UX ^
  22. 22. RussUnger | @russu|GECapitalAmericas CRITIQUE Image Source © Time Inc.
  23. 23. Russ Unger | @russu New to Critique? Start Here. Aaron Irizarry & Adam Connor DiscussingDesign.com Source: SlideShare: http://www.slideshare.net/adamconnor/discussing-design-the-art-of-critique
  24. 24. Russ Unger | @russu The Problem Me HowdoImakecritiqueapartof our culture,asaformalizedprocess?
  25. 25. Russ Unger | @russu Eachoneteachone. “ Kim Goodwin many
  26. 26. Russ Unger | @russuRuss Unger | @russu Critique Buddies WTF are ? (Now calling it “Continuous Critique”)
  27. 27. Russ Unger | @russu The Setup L BBB L BBB M • Select“CritiqueLeads” • ManagerassignsCritiqueLeads • SelectTeamsof 3-4Buddies • Manager&LeadsAssign • FocusonConnectingPeople WhoDon’tNormallyWork Together 2-3
  28. 28. Russ Unger | @russu How It Works • (Bi-)Weekly30minutemeetingswithCritiqueLeads&Buddies • Adhocmeetingsasneededandasavailable • Critiqueshouldworkbothways • (Bi-)WeeklyCritiqueTeamMeetings • All3-4membersmeetingatonceforgroup
 critique • Everyoneshouldparticipate B B B L T L B B B L T L
  29. 29. Russ Unger | @russu How It Works • EntireDesignTeamCritique • ~Everymonth/4-6weeks • Alloweveryonetoparticipateif possible • Weekly30minuteCritiqueLeads&Manager • Reviewthecritiques • Critique&tweaktheprocess
  30. 30. Russ Unger | @russu 1:1 Meetings • Startsveryinformally • Gettoknoweachother • Reviewof what’sbeingworkedon,etc. • DrivenbytheCritiqueLead
  31. 31. Russ Unger | @russu 1:1 Meetings • Shiftsto (slightly)formal • Agendas,morestructured pitch/presentation • LedbytheCritiqueBuddy
  32. 32. Russ Unger | @russu Critique Group Meetings • CritiqueLeadsSchedule • HappensBi-Weekly-ish • TeamMembersSign-upfor
 10-minutetimeslots • Anythingrequiringadditional
 canbecoveredin1:1meetings Image Source: https://www.andertoons.com/phone/cartoon/3122/were-playing-teleconference
  33. 33. Russ Unger | @russu Leader Meetings • Reportsonprogressof theteam • Creates&updates“CritiqueManual/ Guide”forteam • ModifiestheCritiqueBuddyprogram baseduponlearning • SelectsnextCritiqueLeads(Quarterly)
  34. 34. Russ Unger | @russu All-Team Critique Meetings • …Stillkindof workingonthis:-) • EntireDesignTeamParticipates • WillLetYouKnowHowItGoes!
  35. 35. Russ Unger | @russuRuss Unger | @russu That’s It! Image Source © Time Inc.
  36. 36. Russ Unger | @russu Benefits • Freesyourtimeasprimaryreviewerof alldesign • Identifiesleadersandleadershipinyourteam • Uncoversgrowthandtraining/learningneeds • Strengthenscritiqueabilitiesacrosstheteam • Increasesdistributedteamcommunication&interaction • Improvesfacilitation&presentationskills • Improvesdesignacrosstheteam
  37. 37. RussUnger | @russu|GECapitalAmericas CULTURE
  38. 38. Russ Unger | @russu We Don’t Need Another…
  39. 39. Russ Unger | @russu S l o w D o w n .
  40. 40. Russ Unger | @russu Big,GrandRevealsareforAmateurs. Andadvertisingagencies.“ Mitigate Design Surprises
  41. 41. Russ Unger | @russu Lighten Up
  42. 42. Russ Unger | @russu Work Hard. Play Hard. Bull Crap. Source: http://gsh.tumblr.com/post/60206622542/everyone-plays-harder-i-dont-want-to-play
  43. 43. Russ Unger | @russuSource: https://signalvnoise.com/posts/3124-give-it-five-minutes Give It 5 Minutes
  44. 44. Russ Unger | @russu 5 Years Whenyoufindyourself stressed,askyourself onequestion: Willthismatterfiveyearsfromnow? If yes,thendosomethingaboutthesituation. If no,thenletitgo. “ Catherine Pulsifer
  45. 45. RussUnger | @russu|GECapitalAmericas SO WHAT?
  46. 46. Russ Unger | @russu • TeamCharter • Facilitation • Collaboration • Critique • Culture 5 Key Take Aways Non-Technical / Non-Design Skills! LIFE
  47. 47. Russ Unger | @russu Source: Justice League War
  48. 48. Russ Unger | @russu Everyone Else Aleaderisbestwhenpeoplebarelyknowshe exists,whenherworkisdone,heraimfulfilled,they willsay: Wediditourselves. “ Lao Tzu
  49. 49. Russ Unger | @russu • TeamCharter • Facilitation • Collaboration • Critique • Culture My 5 Key Take Aways • Bonus#1:LeadershipisMoreAboutYourTeamthanAboutYou • Bonus#2:Keeponwingingit.Confidently.
  50. 50. Russ Unger | @russu Thank You!

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