Special thanks to the Network of Executive Women for allowing us the time to share our presentation with them on Monday.

1. Digital Tools of the Trade
Digital Communication, Social Media & Personal
Branding
Ike Brunner, Ph.D.
VP, Digital Communication
ike.brunner@patronsvoice.com
Russ Shirley
Founder
russ.shirley@patronsvoice.com
Patron Marketing & Research, LLC

2. Welcome
Patron Marketing & Research, LLC
Please take out your phones
have have them ready to text to
the following number when
prompted:
37607

3. What we will cover
‣ Current landscape: what’s hot, big, trendy
‣ Coming in 2013: what’s on the horizon
‣ Strategic and tactical considerations and
recommendations: what’s the best way to go
about this
‣ Tips for using: what’s our experience
‣ Additional resources: what’s out there to
keep up with the industry
Patron Marketing & Research, LLC

4. Final Stage
Stage 1
Stage 5
Stage 3
Stage 2
Stage 4
Where are you today?
Level-setting: What do you know now?
Let’s get started
Patron Marketing & Research, LLCPatron Marketing & Research, LLC

5. Digital Communication Toolbox
Patron Marketing & Research, LLC
SoMe Platforms used for personal communications

6. Digital Communication Toolbox
Patron Marketing & Research, LLC
SoMe Platforms used for business communications

7. Final Stage
Stage 1
Stage 5
Stage 3
Stage 2
Stage 4
How many tools do you know and use?
Level-setting: What do you know now?
Let’s define scope
Scope: How wide is your net?
Patron Marketing & Research, LLC

8. Digital: Not where is it, but where isn’t it?
Let’s dive in
Waze ShopkickFoodspotting Viggle
Facebook InstagramTwitter LinkedIn
When you are driving to
work or school
When you are choosing
where to eat
When you are shopping for
groceries
When you are watching
television
When you want to share
with family and friends
When you want to tell the
world
When you have a front-row
seat
When you want to stay
connected to colleagues
Patron Marketing & Research, LLC

9. What the heck is the difference?!
Let’s get some clarity
Adapted from original on teachthought.com
Patron Marketing & Research, LLC

10. Final Stage
Stage 1
Stage 5
Stage 3
Stage 2
Stage 4
What are you using regularly?
Let’s open your toolbox
Arsenal: What do you currently use?
Level-setting: What do you know now?
Scope: How wide is your net?
Patron Marketing & Research, LLC

11. Traditional vs. digital
Let’s dig around
‣ Non-digital/offline
• Print publications
• Business cards
• Conferences/in-person networking
‣ Standard web/internet
• E-mail
• Website (corporate or personal) & Search (Google)
• Social tools (Facebook, Twitter, LinkedIn)
‣ Mobile web & apps
• SMS (texting)
• Social tools (Facebook, Twitter, LinkedIn, Vine)
• Aggregators (HootSuite)
• Responsive designed sites
Patron Marketing & Research, LLC

12. Final Stage
Stage 1
Stage 5
Stage 3
Stage 2
Stage 4
What is popular with early adopters?
Let’s look deeper
Arsenal: What do you currently use?
Level-setting: What do you know now?
Scope: How wide is your net?
Trends: How do you keep up with what’s popular?
Patron Marketing & Research, LLC

13. Buy tickets in advance, find
movie times, watch trailers,
read reviews
Which are hot topics and/or popular in the App Stores?
Let’s get savvy
Google+ tumblrPinterest Vine
Skype SnapChatTwitter Fandango
Google’s Social Network
that spans across Google
products
Virtual pin-board, lets you
organize and share
Allows users to post text,
images, videos, links,
quotes and audio
Social app by Twitter for
uploading and sharing 6-
second videos
Instant message, voice and
video call service via wi-fi or
mobile network
Online social networking
service and microblogging
service
Photo messaging service
with a self-destruct
Patron Marketing & Research, LLC

14. Final Stage
Stage 1
Stage 5
Stage 3
Stage 2
Stage 4
Navigate, overcome roadblocks and manage new routes?
Navigation: How do you manage what can be an
overwhelming digital landscape and what is coming?
Let’s map your route
Arsenal: What do you currently use?
Level-setting: What do you know now?
Scope: How wide is your net?
Trends: How do you keep up with what’s popular?
Patron Marketing & Research, LLC

15. Social Media Landscape
‣ What 2013 brings:
• Social TV
• More visual (SoMe
platforms & info-
graphics)
• Mobile-first planning &
social discovery apps
• Aggregation &
Convergence
• Data/media access
(cloud)
• Group/video messaging
Patron Marketing & Research, LLC
2012 vs. 2013

16. Final Stage
Stage 1
Stage 5
Stage 3
Stage 2
Stage 4
How do you start and keep it going strong?
Just push play: How do you get started or re-started?
Let’s get going!
Navigation: How do you manage what can be an
overwhelming digital landscape and what is coming?
Arsenal: What do you currently use?
Level-setting: What do you know now?
Scope: How wide is your net?
Trends: How do you keep up with what’s popular?
Patron Marketing & Research, LLC

17. Keep up with trends, tools, new platforms, mergers, etc.
Resources
eMarketer AllThingsDMashable Forrester
Google Apple TechCrunch
Patron Marketing & Research, LLC

18. LinkedIn Checklist
Patron Marketing & Research, LLC
‣Upload a recognizable professional image
‣Update your professional summary (You should include keywords)
‣Ensure your title is accurate
‣Include your career information ensuring it’s complete/up-to-date
‣Website is customized (most people still use My Company)
‣Blog link customized and reflect the title of your blog (if applicable)
‣Customize your public profile link (www.linkedin.com/in/Your_Name)
‣Add a Twitter handle
‣Give out endorsements to colleagues, associates, and friends
‣Ask for recommendations
‣Join groups as a way to find and reach out to potential clients

19. Twitter Checklist
Patron Marketing & Research, LLC
‣Choose a Twitter Handle
‣Your Twitter name (e.g. @russ_shirley)
‣Complete bio that lines up with your linkedIn bio (If using your twitter for career)
‣Add link to your Blog, Company, or LinkedIn Profile
‣Create tweets frequently (3+ times a week)
‣Keep your tweets unprotected and open to the public
‣Use hashtags (#) to indicate keyword / topic of tweets
‣A word or a phrase that starts with #
‣A way to group messages #NEWDigital, #NEW2013, #Bestpresentationever
‣Create list to help you listen to people / topic you want to follow
‣Follow, RT (retweet) and mention relevant people in your industry

20. Questions?
Where you can find us:
www.cincinnatidigitalxchange.com
ike.brunner@patronsvoice.com
russ.shirley@patronsvoice.com
Thank You!
Patron Marketing & Research, LLC