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SOCIAL POLICY ASSIGNMENT 3
This essay will firstly discuss how individuals learn their behaviour and attitude through
social factors and proceed to propose several sociology and political factors which may
influence behaviours and attitudes. Subsequent models that incorporate discretionary factors
will also be presented as each is discussed. The essay will conclude by summarising the
illustrated factors, and their relevant roles within behaviour choice models, lastly proposing
essential factor influencing behaviour in relation to a specific case of Christopher Clunis,
(1992).
.



However, the social learning theory of Bandura, (1977) emphasizes the importance of
observing and modelling the behaviours, attitudes and emotional reactions of others,
Bandura, analysed that individually learn their attitude and behaviour by watching someone
else doing something, which then provides the learner with an image of the desired
behaviour, which would act as a guide to the learner. The social learning theory suggests that
an individual must acquire a new behaviour by imitating a model. Bandura, (1977)
emphasizes that there are four processes that are involved in how individual learn their
attitude and behaviour these are; observational learning attention (paying attention to the
model), retention (retaining memory), reproduction (capability to perform observed action)
and motivation (motivated to learn the behaviour in return for an award).



In contrast, the concept of how individuals learn behaviour and attitude could be argued
from a psychodynamic perspective, Freud’s (1939) states that; individual learn attitude
and behaviour through childhood experiences. Since all behaviour is goal determined, the
immediate goal of the ego defence mechanisms is to avoid and/ or reduce anxiety, For
example, if an individual has not successfully resolved conflicts in childhood, through the
– largely unconscious – early internalisation of childhood experiences, this will lead to
trauma or distress in later life. Experiencing this, the individual becomes dissociated
through the depression of their emotional feelings, leading to alienation from wider
society.




Christianah Akpojivi                    Social Policy
Freud’s suggests that as individuals are essentially anti-social beings, behavioural can be
 learned through biologically endowed with egocentric desires and destructive impulses,
 which could facilitates conflict with the demands of society. In order to function within a
 social environment these impulses must be controlled or channelled by the individual.
 Therefore, the immediate desire of the ‘id’ must be suppressed by the emergence of the
 ‘ego’, guided by the reality principle.      Freud’s (1939) emphasised that behaviour is
 governed by unconsciousness as well as conscious motives and that the personality
 develops in steps, the id, then the ego and then the super ego. Freud’s also proposed a set
 of five psychosexual stages on how individual learn behaviour and attitude which are:
 oral, anal, phallic, latency and genital. Whilst Freud’s theories overemphasized the
 unconscious mind, sex, aggression and childhood experiences on how individual learn
 their attitude and behaviour, it fails to analyses the challenges of life events influencing
 behaviour in later development.

However, In Goffman’s view (1959, cited in Hayes, 1993) individual’s behaviour can be
influenced through the self-comprises of a number of different aspects which are adopted
during the course of brief ‘episodes’, thus meaning that, for example, the role of a passenger
on a bus is as much a part of the self as the role of a student in lectures. As the individual takes
their place in society, Goffman, (1959) suggests that the range of roles available to them
develops and the different aspects of their 'self’ which they present in everyday living become
more highly developed and more sophisticated.

Furthermore, the sociologist concept of Dukheim, (1910) emphases on socialisation as the
term used for the process by which individuals shape and perform behaviour expected of them
by society or to become a contributing citizen. In order to survive and work together, people
have to agree on certain common values, and conduct themselves accordingly. Individual
learn most of this from other people, as people interact with each ot-her; all involved are
affected and in varying degrees influence their attitudes and behaviour. Durkheim, analyse
that habits, ideologies/beliefs, attitudes, traditions, motives, social roles, language and moral
values are developed through this socialisation process and through the transmission of
language individual influence the development of their behaviour, as cited by, Robinson,
(1981, P:47). Durkheim, (1923) concept is useful to analyse how individual behaviour can be
shaped through consensus and harmony in society, it fails to see how society is constructed to
benefit the most powerful social classes.



 Christianah Akpojivi                       Social Policy
In contrast, the Conflict/Marxist sociologist concept of Marx, (1844) see society as being
made up of very large social groups called social classes where each individual has different
experiences and interests. Marx, (1844) analyse that every society contains class, ethnic,
gender and other influences that can shape individual behaviour with evidence that people in
the lower class smoked more and drank heavily, were more likely to eat junk food and not
exercise, the poor life style were linked to a range of illnesses including mental health, which
arise various kinds of conflict. Marx, (1844) concept states that power and class is inherited
by conflict between individuals and groups. A person's up bring can have an influence on
their self-concept and how they view both society and life. People often see a difference
within the values of service users’ that have come from privileged backgrounds to those who
have experienced social disadvantages such as their perception of prospects and status.
Marx’s concept, call for revolutionary change, in order for individual’s behaviour to be
shaped to contribute and receives according to their ability and needs.

For instance, Class is seen as one of the factors that shaped Christopher Clunis life and
behaviour. The concept of Class plays a role in the ways the professionals involved in
Christopher’s care extend regards to Christopher’s opinion and value which represent
legitimate concern over the constantly transferred of responsibility for Christopher Clunis
with little to no co-ordination between geographical areas, this have negative influence in the
way Christopher maintain a function of social control to integrate in the community.

Whilst Marxist’s theory tends to assume that social classes is the basis of socialisation and
that other sources of inequality and influences that shaped individual behaviours are not
important. However, Goffman, (1959) concept is most useful as itexamines how individuals
perform their reality, and individualism action in evaluating their behaviour through back
stage and front stage in society. Goffman’s (1959) also emphasize on how individual
experience political socialization where they acquire political norms and values based on
government ideologies and legislation, as people’s roles change their behaviour must be
shaped to the new requirements. This is the process of anticipatory socialization.

In contrast, social psychologist Baltes, (1987) describe three influences that shape individuals
behaviour these being normative age graded, normative history graded and non- normative.
Normative age graded could be starting school, the advent of puberty and physical changes
associated with aging. Normative history graded that influences individual behaviour
includes wars, depressions or other significant events. Non normative includes such things as


Christianah Akpojivi                     Social Policy
divorce, illness, career change or political legislative that can shape individuals behaviour.In
the case of Christopher Clunis, a legal loophole in the political legislation of the (1983)
Mental Health Act, allowing people with untreated disorder to live in the community caused
public outrage and high profile media campaign for a public inquiry in to the care and
treatment of Christopher, which influence Christopher Clunis, antisocial behaviour and the
severe personality disorder that led to the killing of Jonathan Zito, (1992).

In contrast, the social psychologist theory of Harari and David, (1973) stressed that race and
gender stereotyping influences individual behaviour. Harari’s theory provide some of the
clearest example and analyse that stereotyping can take a number of different forms to shape
individual behaviour. For example; teachers stereotyped children on the basis of their first
names, they had different expectations of what a ‘Karen or Adele’ would be like this affected
their marking. Higher grades were given to students with positive names than those with
names associated with negative stereotype. For instance:In the case of Christopher Clunis,
(1992) Race related stereotypes have influenced the poor practice and judgemental attitudes
that shape Christopher’s behaviour. The inquiry into the death of Jonathon Zitto by
Christopher Clunis highlighted that social workers and the professionals in Christopher care
held assumptions and stereotypical views that contributed to the incorrect intervention that
then led to this tragedy. A life span perspective would have indicated that Christopher Clunis
past behaviour and cultural background could have been considered and used to predict
future behaviours. Clinical Risk, (2002) suggests that the inquiry into his death showed a
‘catalogue of failure and misinterpretation of backgrounds.

In conclusion, a life stages perspective takes a holistic view of the life course as offering
opportunities for growth, behaviour and attitude, individual will have their own unique
account of their lives and what events have been significant or influential to them. This essay
has proposed several factors that may influence the attitude and behaviour relationship,
including attitude learned (cognitive and effective components), internal (knowledge,
commitment, morals) and external (alternatives choices, information) influences. These have
been discussed as having been identified in one or several models including; the social
learning theory. Through transition, attitudes are shown to be connected to intentions, which
in turn are good predictors of behaviour. In addition, it is sometime hard to extend a positive
regard to someone if you do not understand the underpinning influences imposed on them
from birth by society and groups in society. (Crawford and Walker).



Christianah Akpojivi                      Social Policy
REFERENCES

Ajzen., I. and Fishbein., M. (1969). The prediction of behavioural intentions in a choice
situation.Journal of Experimental Social Psychology.Bagozzi, (1992) cited inLeone L.,

Perugini M., and Ercolani A.P. (1999) A Comparison of Three Models of Attitude-Behaviour

Relationships in the Studying Behaviour Domain.European Journal of Social Psychology,
29, 161-189.Bandura, (1977) cited in Esysenck., M. (2000) Psychology: A students
handbook. UK: Psychology Press Ltd.

Bentler and Speckart (1979) Attitude cause behaviour. Journal of personality and social
psychology.37, 1364-13376

Cohen, (1964); Festinger, (1964); Abelson, (1972) cited in Reid, B., and Adcock, C. (1982)
Values, attitudes and behaviour change. USA: Methuen & Co.

Eiser and Pligt, (1988) Attitudes and Decisions. London and New York: Routledge.

Esysenck., M. (2000) Psychology: A students handbook. UK: Psychology Press Ltd.

Fazio and Zanna, (1981) cited in Hauston M., Stoebe W., and Stephenson G.M..(1996).
Introduction to Social Psychology. Oxford: Blackwell

Frey, Stahlberg and Gollwitzer, (1993) cited in Hauston M., Stoebe W., and Stephenson
G.M..(1996). Introduction to Social Psychology. Oxford: Blackwell



Christianah Akpojivi                   Social Policy
Haralambos and Holborn, (2004), Sociology Themes and Perspectives, Collins, London.

Heider, (1958) cited in Hogg, M.A., and Vanghan, G.M., (1998) Social Psychology. Bath:
Prentice Hall Europe.

Himmelfarb and Eagly (1974) cited in Hogg, M.A., and Vanghan, G.M., (1998) Social
Psychology. Bath: Prentice

Hogg, M.A., and Vanghan, G.M., (1998) Social Psychology. Bath: Prentice Hall Europe.

Leone L., Perugini M., and Ercolani A.P. (1999) A Comparison of Three Models of Attitude-
Behaviour Relationships in the Studying Behaviour Domain.European Journal of Social
Psychology, 29, 161-189.

Matheson, K., Holmes, J.G., and G.M. Kristiasen. (1999). Observational Goals and Integration
of trait perceptions and behaviour: Behaviour prediction versus Impression formation.
Journal of Experimental Social Psychology.27, 138-160

Millar and Tesser, (1989) cited in Hauston M., Stoebe W., and Stephenson G.M.
(1996).Introduction to Social Psychology. Oxford: Blackwell

Mitchell. G, (1981), A new Dictionary of Sociology, Routledge and Kegan

Moghaddam F.M. (1998). Social psychology: Exploring Universals Across Cultures: USA.
W.H.Freeman and company.

Myers D.G., (1999) Social Psychology. USA: McGraw-Hill Companies, Inc.

O’ Donnel, M, (1997), Introduction to Sociology, Nelson, Surrey.
Paul, London.




Christianah Akpojivi                   Social Policy

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The concept 6

  • 1. SOCIAL POLICY ASSIGNMENT 3 This essay will firstly discuss how individuals learn their behaviour and attitude through social factors and proceed to propose several sociology and political factors which may influence behaviours and attitudes. Subsequent models that incorporate discretionary factors will also be presented as each is discussed. The essay will conclude by summarising the illustrated factors, and their relevant roles within behaviour choice models, lastly proposing essential factor influencing behaviour in relation to a specific case of Christopher Clunis, (1992). . However, the social learning theory of Bandura, (1977) emphasizes the importance of observing and modelling the behaviours, attitudes and emotional reactions of others, Bandura, analysed that individually learn their attitude and behaviour by watching someone else doing something, which then provides the learner with an image of the desired behaviour, which would act as a guide to the learner. The social learning theory suggests that an individual must acquire a new behaviour by imitating a model. Bandura, (1977) emphasizes that there are four processes that are involved in how individual learn their attitude and behaviour these are; observational learning attention (paying attention to the model), retention (retaining memory), reproduction (capability to perform observed action) and motivation (motivated to learn the behaviour in return for an award). In contrast, the concept of how individuals learn behaviour and attitude could be argued from a psychodynamic perspective, Freud’s (1939) states that; individual learn attitude and behaviour through childhood experiences. Since all behaviour is goal determined, the immediate goal of the ego defence mechanisms is to avoid and/ or reduce anxiety, For example, if an individual has not successfully resolved conflicts in childhood, through the – largely unconscious – early internalisation of childhood experiences, this will lead to trauma or distress in later life. Experiencing this, the individual becomes dissociated through the depression of their emotional feelings, leading to alienation from wider society. Christianah Akpojivi Social Policy
  • 2. Freud’s suggests that as individuals are essentially anti-social beings, behavioural can be learned through biologically endowed with egocentric desires and destructive impulses, which could facilitates conflict with the demands of society. In order to function within a social environment these impulses must be controlled or channelled by the individual. Therefore, the immediate desire of the ‘id’ must be suppressed by the emergence of the ‘ego’, guided by the reality principle. Freud’s (1939) emphasised that behaviour is governed by unconsciousness as well as conscious motives and that the personality develops in steps, the id, then the ego and then the super ego. Freud’s also proposed a set of five psychosexual stages on how individual learn behaviour and attitude which are: oral, anal, phallic, latency and genital. Whilst Freud’s theories overemphasized the unconscious mind, sex, aggression and childhood experiences on how individual learn their attitude and behaviour, it fails to analyses the challenges of life events influencing behaviour in later development. However, In Goffman’s view (1959, cited in Hayes, 1993) individual’s behaviour can be influenced through the self-comprises of a number of different aspects which are adopted during the course of brief ‘episodes’, thus meaning that, for example, the role of a passenger on a bus is as much a part of the self as the role of a student in lectures. As the individual takes their place in society, Goffman, (1959) suggests that the range of roles available to them develops and the different aspects of their 'self’ which they present in everyday living become more highly developed and more sophisticated. Furthermore, the sociologist concept of Dukheim, (1910) emphases on socialisation as the term used for the process by which individuals shape and perform behaviour expected of them by society or to become a contributing citizen. In order to survive and work together, people have to agree on certain common values, and conduct themselves accordingly. Individual learn most of this from other people, as people interact with each ot-her; all involved are affected and in varying degrees influence their attitudes and behaviour. Durkheim, analyse that habits, ideologies/beliefs, attitudes, traditions, motives, social roles, language and moral values are developed through this socialisation process and through the transmission of language individual influence the development of their behaviour, as cited by, Robinson, (1981, P:47). Durkheim, (1923) concept is useful to analyse how individual behaviour can be shaped through consensus and harmony in society, it fails to see how society is constructed to benefit the most powerful social classes. Christianah Akpojivi Social Policy
  • 3. In contrast, the Conflict/Marxist sociologist concept of Marx, (1844) see society as being made up of very large social groups called social classes where each individual has different experiences and interests. Marx, (1844) analyse that every society contains class, ethnic, gender and other influences that can shape individual behaviour with evidence that people in the lower class smoked more and drank heavily, were more likely to eat junk food and not exercise, the poor life style were linked to a range of illnesses including mental health, which arise various kinds of conflict. Marx, (1844) concept states that power and class is inherited by conflict between individuals and groups. A person's up bring can have an influence on their self-concept and how they view both society and life. People often see a difference within the values of service users’ that have come from privileged backgrounds to those who have experienced social disadvantages such as their perception of prospects and status. Marx’s concept, call for revolutionary change, in order for individual’s behaviour to be shaped to contribute and receives according to their ability and needs. For instance, Class is seen as one of the factors that shaped Christopher Clunis life and behaviour. The concept of Class plays a role in the ways the professionals involved in Christopher’s care extend regards to Christopher’s opinion and value which represent legitimate concern over the constantly transferred of responsibility for Christopher Clunis with little to no co-ordination between geographical areas, this have negative influence in the way Christopher maintain a function of social control to integrate in the community. Whilst Marxist’s theory tends to assume that social classes is the basis of socialisation and that other sources of inequality and influences that shaped individual behaviours are not important. However, Goffman, (1959) concept is most useful as itexamines how individuals perform their reality, and individualism action in evaluating their behaviour through back stage and front stage in society. Goffman’s (1959) also emphasize on how individual experience political socialization where they acquire political norms and values based on government ideologies and legislation, as people’s roles change their behaviour must be shaped to the new requirements. This is the process of anticipatory socialization. In contrast, social psychologist Baltes, (1987) describe three influences that shape individuals behaviour these being normative age graded, normative history graded and non- normative. Normative age graded could be starting school, the advent of puberty and physical changes associated with aging. Normative history graded that influences individual behaviour includes wars, depressions or other significant events. Non normative includes such things as Christianah Akpojivi Social Policy
  • 4. divorce, illness, career change or political legislative that can shape individuals behaviour.In the case of Christopher Clunis, a legal loophole in the political legislation of the (1983) Mental Health Act, allowing people with untreated disorder to live in the community caused public outrage and high profile media campaign for a public inquiry in to the care and treatment of Christopher, which influence Christopher Clunis, antisocial behaviour and the severe personality disorder that led to the killing of Jonathan Zito, (1992). In contrast, the social psychologist theory of Harari and David, (1973) stressed that race and gender stereotyping influences individual behaviour. Harari’s theory provide some of the clearest example and analyse that stereotyping can take a number of different forms to shape individual behaviour. For example; teachers stereotyped children on the basis of their first names, they had different expectations of what a ‘Karen or Adele’ would be like this affected their marking. Higher grades were given to students with positive names than those with names associated with negative stereotype. For instance:In the case of Christopher Clunis, (1992) Race related stereotypes have influenced the poor practice and judgemental attitudes that shape Christopher’s behaviour. The inquiry into the death of Jonathon Zitto by Christopher Clunis highlighted that social workers and the professionals in Christopher care held assumptions and stereotypical views that contributed to the incorrect intervention that then led to this tragedy. A life span perspective would have indicated that Christopher Clunis past behaviour and cultural background could have been considered and used to predict future behaviours. Clinical Risk, (2002) suggests that the inquiry into his death showed a ‘catalogue of failure and misinterpretation of backgrounds. In conclusion, a life stages perspective takes a holistic view of the life course as offering opportunities for growth, behaviour and attitude, individual will have their own unique account of their lives and what events have been significant or influential to them. This essay has proposed several factors that may influence the attitude and behaviour relationship, including attitude learned (cognitive and effective components), internal (knowledge, commitment, morals) and external (alternatives choices, information) influences. These have been discussed as having been identified in one or several models including; the social learning theory. Through transition, attitudes are shown to be connected to intentions, which in turn are good predictors of behaviour. In addition, it is sometime hard to extend a positive regard to someone if you do not understand the underpinning influences imposed on them from birth by society and groups in society. (Crawford and Walker). Christianah Akpojivi Social Policy
  • 5. REFERENCES Ajzen., I. and Fishbein., M. (1969). The prediction of behavioural intentions in a choice situation.Journal of Experimental Social Psychology.Bagozzi, (1992) cited inLeone L., Perugini M., and Ercolani A.P. (1999) A Comparison of Three Models of Attitude-Behaviour Relationships in the Studying Behaviour Domain.European Journal of Social Psychology, 29, 161-189.Bandura, (1977) cited in Esysenck., M. (2000) Psychology: A students handbook. UK: Psychology Press Ltd. Bentler and Speckart (1979) Attitude cause behaviour. Journal of personality and social psychology.37, 1364-13376 Cohen, (1964); Festinger, (1964); Abelson, (1972) cited in Reid, B., and Adcock, C. (1982) Values, attitudes and behaviour change. USA: Methuen & Co. Eiser and Pligt, (1988) Attitudes and Decisions. London and New York: Routledge. Esysenck., M. (2000) Psychology: A students handbook. UK: Psychology Press Ltd. Fazio and Zanna, (1981) cited in Hauston M., Stoebe W., and Stephenson G.M..(1996). Introduction to Social Psychology. Oxford: Blackwell Frey, Stahlberg and Gollwitzer, (1993) cited in Hauston M., Stoebe W., and Stephenson G.M..(1996). Introduction to Social Psychology. Oxford: Blackwell Christianah Akpojivi Social Policy
  • 6. Haralambos and Holborn, (2004), Sociology Themes and Perspectives, Collins, London. Heider, (1958) cited in Hogg, M.A., and Vanghan, G.M., (1998) Social Psychology. Bath: Prentice Hall Europe. Himmelfarb and Eagly (1974) cited in Hogg, M.A., and Vanghan, G.M., (1998) Social Psychology. Bath: Prentice Hogg, M.A., and Vanghan, G.M., (1998) Social Psychology. Bath: Prentice Hall Europe. Leone L., Perugini M., and Ercolani A.P. (1999) A Comparison of Three Models of Attitude- Behaviour Relationships in the Studying Behaviour Domain.European Journal of Social Psychology, 29, 161-189. Matheson, K., Holmes, J.G., and G.M. Kristiasen. (1999). Observational Goals and Integration of trait perceptions and behaviour: Behaviour prediction versus Impression formation. Journal of Experimental Social Psychology.27, 138-160 Millar and Tesser, (1989) cited in Hauston M., Stoebe W., and Stephenson G.M. (1996).Introduction to Social Psychology. Oxford: Blackwell Mitchell. G, (1981), A new Dictionary of Sociology, Routledge and Kegan Moghaddam F.M. (1998). Social psychology: Exploring Universals Across Cultures: USA. W.H.Freeman and company. Myers D.G., (1999) Social Psychology. USA: McGraw-Hill Companies, Inc. O’ Donnel, M, (1997), Introduction to Sociology, Nelson, Surrey. Paul, London. Christianah Akpojivi Social Policy