Hello!
My name is…
Russ Christ

Are you unhappy with the current situation?

Do you want results?

Or, just some free time to relax?

Maybe a nap near a waterfall?

This is me near Lake Tahoe.
If the current economic climate has pushed
you into a bunker mentality…

Piseco Lake, NY
You should start looking for that pot of gold.

Banff, Alberta, Canada
Find a public relations professional who is
experienced, well educated, articulate and...

Circling Raven
savvy…

When one door shuts, another
opens…optimism is a must.

Effective PUBLIC RELATIONS is like fine
dining…with careful preparation and execution
great results are inevitable…

Fairmont Turnberry
I’m a media professional, author, writer, and
editor based in Phoenix, Arizona. With 15
years of experience…

Desert Forest Golf Club
…my company specializes in creating effective
media relations and community outreach programs
for mid-size, growth oriented businesses.

Pine Canyon in Flagstaff
We help clients (like Pine Canyon) identify
newsworthy story angles and work
strategically to align the story with the most
appropriate media outlet/target audience.

We listen to our clients to ensure they are
successful…

Ambitious, creative and organized, I have
demonstrated high-level success in public
relations, client management and relationship
building…

My team’s abilities include client and staff
management, adapting quickly to and
juggling the needs of clients and media, and
writing concise, powerful releases and pitches.

Within my firm there exists a proven ability to
increase brand awareness about and sales for
clients…

This is accomplished by securing consistently favorable coverage
in international, national and regional consumer and trade
outlets.

Raven Golf Club at South Mountain
Phoenix, Arizona
Client servicing functions include:

Nicklaus North, Whistler, British Columbia
• Developing and executing PR plans
• Crafting news releases and ghost-written
articles
• Phone and e-mail feature-story pitching
• Client reporting and preparing electronic
and print media kits

• Completing national media e- and postal
mailings
• Organizing and participating in media
tours
• Managing client image databases
• Researching and helping manage client
media lists

Hotel Grand Pacific, Victoria
• 15 years experience in PR, journalism and
consumer marketing
• Developing and implementing PR plans
• Proficiency extracting information from
subjects and writing news releases
• Elevated understanding of and passion for
the golf, resort, and travel industries

Chris Lyman, Truckee, California
• The ability to interact successfully with
media, clients, colleagues and business
people
• Computer proficiency with Microsoft Office,
PowerPoint, Photoshop, scanning and basic
graphics programs

In addition to media relations, our services
include all aspects of strategic public
relations: from brand positioning to leveraging
advertising, building community relations and
securing partnerships. Our focus is to
effectively communicate your message and
connect your business with key audiences.

What do clients say about Russ and his team?

“Russ is a very professional and trusted partner for my business.
He did exactly what he said he would do and it provided results I
would not have had otherwise. He has contacts that you need to
secure placements in the media and his writing is impactful and
thorough. He will continue to be a solid resource for me in the
public relations arena.”
--Ericka Young, owner, Taylor-Made Budgets

“I had the pleasure of meeting Russ Christ when he and his family visited Victoria,
British Columbia on a summer holiday in 2007. Russ was also researching and
writing travel golf stories for his numerous outlets. Russ was such a diligent writer
that not only did he publish several articles on Victoria following his trip, but he
actually included Victoria in an assignment that was published before he even
arrived! I tease Russ that I am going to have to put him on the Tourism Victoria
payroll because he has been so forthcoming with recommending my destination to
other writers and travel influencers, sending me leads and helping me conduct
business on his quot;home turfquot; in Arizona. It's quite rare to encounter a writer who is
willing to help a PR person! But, as Russ wears two hats as both a writer and a
public relations professional, he understands my business needs. Russ is a
professional, hard working writer with an easy, approachable manner that makes
him a pleasure to work with.”
--Heather McGillvray, Sales Manager, Travel Media
Relations, Tourism Victoria

Seven Canyons
Sedona, Arizona
“Russ Christ is the consummate professional. His knowledge and
expertise, combined with his work ethic, provides a valuable
service to those who utilize his talents and services. I have
worked with Mr. Christ on a variety of projects and can attest to
his character and diligence. I would highly recommend him to
anybody needing communications expertise.”
--Tony Kingsbaker, president, Tony
K & Associates, Scottsdale

Arizona Country Club
“The Southwest Section PGA contracted the services of Russ
Christ to manage our public relations. Russ is a true professional
in every aspect of the job. He's timely, honest and knowledgable.
The Southwest Section PGA would like to retain his services for a
very long time.”
--Vito Berlingeri, marketing director, Southwest Section PGA

Curt Hudek and Tom Colceri
“Russ and I met in the golf business at least 10 years ago. He has
always been easy to work with, very knowledgeable and most
helpful. We now work together on the non-profit Board of the Golf
Industry Association and Russ is a key component by ensuring we
get the needed press and media attention for the GIA. He also
remains important to the SWSPGA in a similar capacity.”
--Tom Colceri, president, Golf Industry Association

Russ and PGA TOUR
veteran Tom Lehman.
How do you reach us?

E-mail: russchrist@msn.com

Telephone: (480) 577-3698

LinkedIn: www.linkedin.com/in/russchrist

Or via Slideshare at
www.slideshare.net/russchrist