1. Developing Authentic Places:
The Hipster Effect
Max Reim – CNU 17 – Denver, CO – June 13, 2009

2. Selected Project
Examples
Downtown/Urban Recreation-Based Villages
Revitalizations Presidio, San Francisco, CA
Downtown Norfolk, VA The Great Park, Irvine, CA
Downtown Rockford, IL Port McNicoll, ON
Mueller, Austin, TX Les Arcs, France
Downtown Newburgh, NY Sandestin, FL
Downtown Boca, FL Snowmass, CO
Toronto Waterfront, ON
New Urbanist Communities College Towns & University
Habersham, SC Districts
East Garrison, CA FSU, Tallahassee, FL
Hammonds Ferry, SC UCONN, Storrs, CT
Ni Village, VA IUB, Bloomington, IN
Festival, AZ IUPUI, Indianapolis, IN
Prairie Crossing, IL McGill, Montreal, QC
East Beach, VA University of Chicago, Hyde
Park, IL

3. Los Angeles U.S.A.
70% 61,000 mi 2

4. Re-examining the Last 50 Years of
Development

5. Sense of Community
90+% 56% of U.S. market
New Residential Development in U.S.A Desire for Mixed-Use Neighbourhoods

6. What People Have Been
Offered

7. What People Want

8. Sense of Community
90+% 56% of U.S. market
New Residential Development in U.S.A Desire for Mixed-Use Neighborhoods

9. Demographic Mismatch?

10. Real-Time Update
The VIP’s The Simplifiers

11. 45 Million Americans
Work at Home
(at least part-time)

12. Social Networking
Monthly: > 200 million 110 million
55 million visits Active Users Active Users
6 million visitors

13. Texting & Googling
# of Monthly
1992: 1st Text Searches:
Message sent
2006: 2.7 Billion
Today: Total Daily
2008: 31 Billion
Texts > World
Population

14. We are Living in Exponential Times
~ 4 exabytes (4.0x10^9) of Unique Information
will be Generated This Year
That is More than the Previous 5,000 years

15. How Are Companies
Responding?

16. Hipsters Seeking
Quality & Contextual Mixed-Use Cores

17. Creating
Connections

18. Authenticity

19. Activated Streets

20. Great Gathering Spots

21. Social Eateries

22. Regional Flavors

23. Events & Everyday Rituals

24. Social & Frivolous Fun

25. Active & Healthy Living

26. Celebrating Nature & Outdoors

27. Sensible Mobility

28. Intercultural & Intergenerational

29. Arts & Culture
Key ingredients of mixed use development

30. Entertainment & Social Nightlife

31. The Whole
is Greater Than the
Sum of
its Parts

32. A Case Study

33. Portland’s Pearl District

34. Organized Effort

35. Community Ownership

36. The Pearl By The Numbers
Population and Size
• 1,113 residents on 300 acres
In the Ranks
• Best Places to Retire, Money Magazine (2007)
• America’s Best New Developments, Sierra Club (2005)
• 10th Most Walkable Neighborhood in America, www.walkscore.com
• 60 of the World’s Great Places, Project for Public Spaces
Residential Real Estate
• 2008 Median Home Price: $529,950 (91% higher than metro Portland)

37. Social Gathering Residential Education
The Integrated
Mixed-Use
Ecosystem
Commercial
Creative Offices
Civic, Arts & Culture Recreation Hotel & Hospitality

38. TLC TM
Targeted Leasing
& Casting

39. Repositioning & Rebranding

40. The LowCountry’s
Village Destination

41. TM
Strategy: Targeted Leasing & Casting
Activated Mixed Use Local and
Town Center Regional Retailers
TM
Local and Regional Local and Regional Restauranteurs &
Grab & Go Treats Bar/Nightlife

42. Ambassadors & Establishments

43. People Concepts
Targeted Leasing & Casting
(TLCTM)
Financial
Experience Capacity

44. Progress Report

45. Public Spaces...Now

46. Community Drivers & Animation
• Cinco de Mayo
• Pickup soccer
• Weekly Farmer’s
market
• Yoga at the River
Retreat
• 3 on 3 basketball
• "Yappy" Hour
• Charter School Twilight
Run & Oyster Roast
• Walking & Running
Club

47. Charter School Twilight Run & Oyster Roast
Expanded Farmer’s Market

48. Cinco de Mayo

49. Opening in Summer 2009 --- Great 3rd Places!
• Bistro by the top restaurant group in Beaufort
• Indoor/outdoor fitness concept by top training company in
Beaufort
• "M" home design and gift shop
• English/American Pub
• Smoke Shack
• Pet daycare, grooming and retail shop by Beauforts #1 Pet
Shop operator
• Wine bar and experience
• Italian Trattoria

50. Developing Authentic Places:
The Hipster Effect
Max Reim – CNU 17 – Denver, CO – June 13, 2009