Roadmap to Society30. Utrecht, The Netherlands.

1. “IFTHE RATE OF CHANGE ONTHE OUTSIDE
EXCEEDSTHE RATE OF CHANGE ONTHE INSIDE,
THE END IS IN SIGHT…”
Jack Welch

2. FOTO CREDIT: HENK JAN WINKELDERMAAT
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION

3. A CHAORDIC SOCIETYONTHE RISE
Uber,
the world’s largest taxi company
owns no vehicles.
Facebook,
the world’s most popular media owner
creates no content.
Alibaba,
the world’s most valuable retailer
has no inventory.
Airbnb,
the world’s largest accommodation provider owns no
real estate or beds.
Skype, WeChat, WhatsApp & Facebook Messenger
the world largest phone companies
own no telco infra
Netflix
world’s largest movie house
owns no cinemas
When we started in 2007 with S2m
YouTube,
the first video was uploaded
Facebook,
just a year old
Bitcoin,
didn't exist
Android,
a small startup that Google just acquired
6.4 billion humans on Earth, only ~1 billion
were online, and none of them had heard of
Uber or AirBnb

4. A CHAORDIC SOCIETYONTHE RISE*:
TECHNOLOGAL EXPLOSIONS
&
SOCIALTRANSFORMATIONS
* FRAMEWORK BY
INTERNET
gateway to
information
SOCIAL WEB
connectivity machine
COLLABORATIVE
ECONOMY
new social economic
value creation platforms
1995 202520152005
AUTONOMOUS WORLD
artificial & human
intelligence connected:
GLOBAL BRAIN

5. COMMODITIES & RESOURCES
CAPITAL (SOCIAL & MONETARY)
LABOUR, SKILLS & KNOWLEDGE
ENTREPRENEURSHIP, A CONCEPT,
BUSINESSMODEL…
About ORGANIZATIONS & more…
ORGANIZATIONS
ORGANIZE…..

6. TECHNOLOGY
MORE RESOURCES
MONEY
GROWTH
INNOVATION POWER
TRADITIONAL
TECHNO DRIVEN
ASHBY’S LAW**
COASE CEILING*
DATA
VALUE CHAIN MARKETPLACES

7. CENTRALIZATIONOF MARKETPLACES:
‘WINNERTAKESALL PRINCIPLE”

8. GAMING PLATFORMS:
E-SPORTS BIGGERTHANTRADITIONAL SPORTS
E-Sports for pro-gamers. Player ‘PewDiePie’ has over
100 million subscribers and 10 billion video clicks.
2019 Fortnite World Cup: $100 million prize money.maatregelen...

9. 2,700 hospitals,
260,000 online doctors
20,000 pharmacy outlets
DIGITAL HEALTHCARE PLATFORMS IN CHINA

10. The factory of the future
will have only two employees:
a man and a dog.
The man will be there
to feed the dog.
The dog will be there
to keep the man from
touching the equipment.*
*Autodesk CEO Carl Bass
PRODUCTION PLATFORMS

11. * http://tinyurl.com/y7qn74yb
ROBOTS…
Intelligent robots will do every job cheaper, faster & far more reliable than humans.
They work 168 hours a week, not just 40 *.

12. CYBORG -TRANSHUMANISME

13. THE AIRBNB EFFECT
nbr of rooms 2016 2018
Amsterdam 7.800 18.500
London 18.500 50.000
Paris 29.000 55.000
Barcelona 12.000 17.000
Los Angeles 14.500 31.000
NewYork City -- 41.000
source: http://insideairbnb.com
9 4.000.000 31
91 1.200.000 35
98 838.000 19
71 766.000 10
12 675.000 9
50 600.000 12
Airbnb
Marriott
Hilton
Intercontinental
Wyndham
Accor Hotels
source: Marco Derksen (Upstream, 2018)
age rooms value ($B)

14. CENTRALIZATIONVS. DECENTRALIZATION
Beds &
Workspaces

15. DECENTRALIZATION of banking systems
Decentralization of
knowledge and education: Mooc’s

16. live & work
tooling & legal
structures
transportation
crypto currencies
networked professionals
DECENTRALIZED, BUT CONNECTED NETWORKS : ECO SYSTEMS

17. S2G FRAMEWORK* FOR CITIES
‘A SERENDIPITIOUS MULTIDIMENSIONAL
PUBLIC SPACE WITH CULTURAL,
ECONOMIC AND SOCIAL DIVERSITY’.
OLMA, 2017
GENIUS CITY
‘INHABITANTS ARE DATA PRODUCERS
AND ARE MANAGED BY ALGORITMS.
THE COMMONS, PUBLIC SPACE, HAVE
GONE’.
VAN DEN HOFF, 2017
SMART CITY
YOU LIVE WHERE YOU WORK
DUMB CITY
‘TALENT, TOLERANCE, TECHNOLOGY’
FLORIDA, 2002
CREATIVE CITY
*Inspired by:
S2G FRAMEWORK
Joe Pine, April 2017

18. takeaway home cooked meals
NEW ECONOMIC SYSTEMS:
COLLABORATIVE & SHARING ECONOMY

19. NEIGHBOURHOOD BECOMESONE BIG-GIG ECONOMY,
WITHTHE PLATFORMSAS ENABLERS.

20. WE-ORGANIZE : SOCIAL COLLABORATION.

21. OUR STORY

22. **THE PROGRESSION OF ECONOMIC VALUE**
ECONOMICVALUE CREATION INTHE AGE OFTHE
INTERDEPENDENT * ECONOMY **
* “The Interdependent Economy”,
R. van den Hoff, Society30, 2012

23. COWORKING ISAN ENABLER
COWORKING
is not about
the venues,
the hardware,
the software,
or the design.
COWORKING
is about
the number and quality of
serendipitous connections,
opportunities &
open collaboration.

24. spaces, services
and products
monetary capital
shared co-working &
open collaboration
social capital
BUSINESS MODEL

25. PASSPORT : ‘ONE TO MANY’ MARKETPLACE,
INDIVIDUALS TRADE WITH THEIR PERSONAL DATA & MONEY…

26. S2M PLATFORM DATA & RESULTS , 2019,Q1

27. SEATS2MEET EVENT CREATION PROGRAM :
DETERMINE
TRENDING TOPICS
SELECT & INVITE
RELEVANT
CO-WORKERS TO
CO-CREATE EVENT
SELECT EVENT TOPIC
&
BOOK SPACE
EVENT LAUNCH
SELECT & INVITE
POTENTIAL
AUDIENCE
NO-RISK
EVENT EXECUTION

28. COWORKING:TRAFFIC GENERATOR
The Hotel Lobby as a local connectivity square

29. COWORKING: GENERATING SOCIAL IMPACT
Story of ASR Bank & Insurance.
Wants to be recognized as a Sustainable & Socially Connected Insurance Company, Employer
& Investor…
Q4 2018
+1000 CHECK-INS
6400 FIELDS OF EXPERTISE
2500 NEW CONNECTIONS

30. COWORKING: GENERATING SOCIAL IMPACT

32. THE SEATS2MEET.COM ECO SYSTEM
approx. 200 LOCATIONS, 28 COUNTRIES
100.000 + PASSPORT HOLDERS

33. FROM MARKETPLACESTO AN ECOSYSTEM
OF MESH NETWORKS:
AUTONOMOUS, DECENTRALIZED, INTERCONNECTED
& INDIVUALIZED

34. FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302020BEFORE 1800
A CHAORDIC SOCIETYONTHE RISE

35. DECENTRALIZATION of banking systems