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Seats2meet as the leading 3rd Space.

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Presentation to Hotel Management School The Hague Project Group on Seats2meet and 3rd Spaces. Fall 2020, The Netherlands.

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Seats2meet as the leading 3rd Space.

  1. 1. SEATS2MEET.COM SOCIETY3.0 & POST-CORONA
  2. 2. RONALDVAN DEN HOFF MARIELLE SIJGERS In 2007 we started Seats2meet.com
  3. 3. In 2007 … Co-working was a non existing word. Facebook, just a year old YouTube, the first video was uploaded Bitcoin, didn't exist Android, a small startup that Google just acquired Alibaba was a fairy tale
  4. 4. Airbnb, the world’s largest accommodation provider owns no real estate or beds. Skype, WhatsApp & Facebook Messenger the world largest phone companies own no telco infra Netflix world’s largest movie house owns no cinemas Seats2meet.com has over 200 cowork centers in 29 countries owns no real estate Uber, the world’s largest taxi company owns no vehicles. Facebook, the world’s most popular media owner creates no content. In 2020…
  5. 5. WE ARE A CHAORDIC SOCIETY ONTHE RISE*: TECHNOLOGAL EXPLOSIONS & SOCIALTRANSFORMATIONS * FRAMEWORK BY INTERNET gateway to information SOCIAL WEB connectivity machine COLLABORATIVE ECONOMY new social economic value creation platforms 1995 202520152005 AUTONOMOUS WORLD artificial & human intelligence connected: GLOBAL BRAIN
  6. 6. COMMODITIES & RESOURCES CAPITAL (SOCIAL & MONETARY) LABOUR, SKILLS & KNOWLEDGE ENTREPRENEURSHIP, A CONCEPT, BUSINESSMODEL… ABOUT ORGANIZATIONS ORGANIZATIONS ORGANIZE…..
  7. 7. TECHNOLOGY MORE RESOURCES MONEY GROWTH INNOVATION POWER TRADITIONAL TECHNO DRIVEN ASHBY’S LAW COASE CEILING DATA VALUE CHAIN MARKETPLACES
  8. 8. CENTRALIZATIONOF MARKETPLACES: ‘WINNERTAKESALL PRINCIPLE”
  9. 9. FROM MARKETPLACETO CLASSICVALUE CHAIN? AIRBNB PLUS
  10. 10. THE AIRBNB EFFECT nbr of rooms 2016 2018 Amsterdam 7.800 18.500 London 18.500 50.000 Paris 29.000 55.000 Barcelona 12.000 17.000 Los Angeles 14.500 31.000 NewYork City -- 41.000 source: http://insideairbnb.com 9 4.000.000 31 91 1.200.000 35 98 838.000 19 71 766.000 10 12 675.000 9 50 600.000 12 Airbnb Marriott Hilton Intercontinental Wyndham Accor Hotels source: Marco Derksen (Upstream, 2018) age rooms value ($B)
  11. 11. CENTRALIZATIONVS. DECENTRALIZATION Beds & Workspaces
  12. 12. DECENTRALIZATION of banking systems CRYPTO: Market cap $ 170.000.000.000. Decentralization of knowledge and education: Mooc’s
  13. 13. live & work tooling & legal structures transportation & distribution crypto currencies networked professionals DECENTRALIZED, BUT CONNECTED NETWORKS : PLATFORM OR ECO SYSTEMS. “RENDANHEYI” * Haier: the awareness (heyi) that your role in the mini-network (ren) only exists by the value creation for the client/user (dan). http://www.haier.net/en/about_haier/one_person_alone/
  14. 14. S2G FRAMEWORK* FOR CITIES ‘A SERENDIPITIOUS MULTIDIMENSIONAL PUBLIC SPACE WITH CULTURAL, ECONOMIC AND SOCIAL DIVERSITY’. OLMA, 2017 GENIUS CITY ‘INHABITANTS ARE DATA PRODUCERS AND ARE MANAGED BY ALGORITMS. THE COMMONS, PUBLIC SPACE, HAVE GONE’. VAN DEN HOFF, 2017 SMART CITY YOU LIVE WHERE YOU WORK DUMB CITY ‘TALENT, TOLERANCE, TECHNOLOGY’ FLORIDA, 2002 CREATIVE CITY *Inspired by: S2G FRAMEWORK Joe Pine, April 2017
  15. 15. takeaway home cooked meals COLLABORATIVE & SHARING ECONOMY: ACCES MORE IMPORTANTTHAN OWNERSHIP
  16. 16. NEIGHBOURHOOD BECOMESONE BIG-GIG ECONOMY, WITHTHE PLATFORMSAS ENABLERS.
  17. 17. PHYSICAL SPACE 3RD PLACES: Coworking locations Hotel lobbies Flex offices Libraries Maker spaces Coffee shops Theaters VIRTUAL LAYER + OFFICEHOME 3RD PLACE 3RD SPACE
  18. 18. OUR STORY
  19. 19. **THE PROGRESSION OF ECONOMIC VALUE** ECONOMICVALUE CREATION INTHE AGE OFTHE INTERDEPENDENT * ECONOMY ** * “The Interdependent Economy”, R. van den Hoff, Society30, 2012
  20. 20. spaces, services and products monetary capital shared co-working & open collaboration social capital BUSINESS MODEL 3rd Space Cowork & Meeting Locations HOME OFFICE 3RD SPACE THINK INTERMS OF ABUNDANCE, NOT SCARCITY…
  21. 21. VIRTUAL LAYER: -BOOKING PROCES -MAGAZINE -WHO IS IN THE HOUSE DASHBOARD? -HYBRID MEETINGS -Q&A NETWORK CONNECTIVITY HOME OFFICE 3RD SPACE
  22. 22. PASSPORT personal work environment HOME OFFICE 3RD SPACE
  23. 23. DIGITAL OFFICE HOST launch fall 2020 - Capacity management - Real time check in - Employee flow - Log files HOME OFFICE 3RD SPACE
  24. 24. REALTIME DASHBOARDS
  25. 25. S2M PLATFORM DATA SET 2019, location030 TOPIC TRENDS TAG COMBINATIONS POTENTIAL VISITORS
  26. 26. SEATS2MEET EVENT CREATION PROGRAM SPRING 2021 : DETERMINE TRENDING TOPICS SELECT & INVITE RELEVANT CO-WORKERS TO CO-CREATE EVENT SELECT EVENT TOPIC & BOOK SPACE EVENT LAUNCH SELECT & INVITE POTENTIAL AUDIENCE NO-RISK EVENT EXECUTION
  27. 27. SOCIAL & MONETARY CAPITAL: NUMBERS 2019 PER 100.000 Check-Ins: 332.000 Knowledge Tags 16.000 Fields of expertise 125.000 Personal Matches Number of seats S2m Nl : - 400.000 Meeting-& Cowork - 100.000 Social Capital - 300.000 Monetary Capital Research* Coworkers Serendipity Experience & Results @ S2m : -A new job -Invited for a new project -Started a new company: 2015 1 out of 6 2017 1 out of 4 *2013-2015-2017 Survey by the Erasmus University of Rotterdam
  28. 28. COWORKING ISAN ENABLER COWORKING is not about the venues, the hardware, the software, or the design. COWORKING is about the number and quality of serendipitous connections, opportunities & open collaboration.
  29. 29. COWORKING AS ENABLER: The Hotel Lobby as a local connectivity square
  30. 30. COWORKING AS ENABLER: ASR Bank & Insurance. Wants to be recognized as a Sustainable & Socially Connected Insurance Company, Employer & Investor… Q4 2019 +1000 CHECK-INS 6400 FIELDS OF EXPERTISE 2500 NEW CONNECTIONS
  31. 31. THE SEATS2MEET.COM NETWORK & 200 LOCATIONS 29 COUNTRIES 100.000+ PASSPORT HOLDERS
  32. 32. How might Seats2meet successfully create, develop and execute a Business Model Innovation based on their core competencies and current assets. In answering this question, please keep in mind the core competencies and strategy of Seats2meet and the values and expectations of all related stakeholders.

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