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Innovation Communities
1. Innovation and Online
Communities
Telefónica – Ambassadors of Innovation
Madrid, Oct 18th, 2007
Víctor R. Ruiz
<rvr@blogalia.com>
http://rvr.typepad.com/
2. About me
IT Consultant and blogger
Creator of Blogalia.com, first blog community/
software “made in Spain” (2002)
Creator of Blogometro, open source
“attention” engine (2003)
Innovation and Online Communities
Telefónica – Ambassadors for Innovation
3. Things I like
open source blogs linux
astronomy science
social networks web 2.0
writing usability copyleft
Innovation and Online Communities
Telefónica – Ambassadors for Innovation
4. What online communities mean to
me
I live in Canary Islands
I discovered Internet in 1994 and created my
first web site on 1995 (still alive)
My business partners and most of my friends
belong to my online social network
Internet is my hyperlink to the World
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Telefónica – Ambassadors for Innovation
5. In the beginning...
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Telefónica – Ambassadors for Innovation
6. Cathedral
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7. Bazaar
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8. Non-profit Open Source
Communities
Innovation and Online Communities
Telefónica – Ambassadors for Innovation
10. Debian
Linux distribution
Founded in 1992 by Ian Murdock
Debian Social Contract
Debian Foundation
− Non-profit
− Democratic
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Telefónica – Ambassadors for Innovation
11. Debian Community
1,040 volunteers/developers
+10,000 packaged programs
Communication tools
− Mailing lists, IRC
− CVS, FTP, Bug trackers
− Some blogs (planet)
Innovation and Online Communities
Telefónica – Ambassadors for Innovation
12. Debian
Debian is one of the oldest open source
communities
Reputation of solid software
Many other projects are based and inspired on
it
− Ubuntu
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Telefónica – Ambassadors for Innovation
14. Gnome
Desktop Environment for Linux
Set of APIs, developer guidelines and programs
Founded in 1998 by Miguel de Icaza
Gnome Foundation
− Democratic
− Inspired in Debian organization
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Telefónica – Ambassadors for Innovation
15. Gnome
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Telefónica – Ambassadors for Innovation
16. Gnome
Many indepedent projects
Communication tools
− Mailing lists
− IRC
− CVS
− Bug trackers
− News sites
− Blogs & Wikis
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Telefónica – Ambassadors for Innovation
17. Gnome
Sponsored by Sun, IBM, Novell, Intel, Nokia,
RedHat and many others
Very active community, open to business
Gtk+ API is increasingly popular
− OpenMoko: Mobile phones
Innovation and Online Communities
Telefónica – Ambassadors for Innovation
18. Mashups for Innovation:
Corporations +
Open Source Communities
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Telefónica – Ambassadors for Innovation
20. Nokia
OpenSource projects
− PythonS60,
WebKitS60...
− Controlled by Nokia
− Mailing lists, CVS, Bug
tracker, Wiki
Innovation and Online Communities
Telefónica – Ambassadors for Innovation
21. Nokia: Maemo
TabletPC: N770/N800
GNOME API's + Debian packaging
Very open development platform
Hired active GNOME hackers
Community tools
− Mailing lists, IRC, Bug tracker, Wiki, Planet
Innovation and Online Communities
Telefónica – Ambassadors for Innovation
22. Nokia
Only Maemo community show solid results
Nokia publicy recognizes the value of its
opennes as opposed to Apple's iPhone.
− And it's totally true.
Is it enough? (Symbian, etc)
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Telefónica – Ambassadors for Innovation
24. Sun
Founded in 1982
“The Network is the Computer”
Computer and software sellers
− SPARC proccessors
− Server and stations
− Solaris operating system
− Java development platform
Facing an increasing Linux competition
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Telefónica – Ambassadors for Innovation
25. Sun: Let's become “Linux-like”
1999: StarOffice / OpenOffice.org
2000: GNOME as default Desktop
2005: OpenSolaris
− Open Source code + Community
− June 2007: 60,000 registered users
− Project Indiana: Ian Murdock
2007: OpenJDK
− Open Source version of Java
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Telefónica – Ambassadors for Innovation
26. Sun's communities
Same tools of open source projects
− Mailing lists
− IRC
− Bug trackers
− CVS/SVN
− Blogs
− Wikis
Innovation and Online Communities
Telefónica – Ambassadors for Innovation
27. Sun's communities
OpenSolaris
− At first, Sun
controlled the
community
− 2006, gave powers to
independent group
OpenSolaris Governing
Board
− “Constitution” in
progress
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Telefónica – Ambassadors for Innovation
28. Sun: Not enough open?
2005: OpenSPARC.net
− Open Source UltraSPARC specification + community
Blogs for Sun's employees
Jonhatan Swchartz' Blog (Sun's CEO)
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Telefónica – Ambassadors for Innovation
29. Sun
Sun contributions to open source are
impressive
OpenOffice.org is not a successful open source
project (hard to contribute)
Holds big influence on key open source
projects
Big communities around its company and
projects
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Telefónica – Ambassadors for Innovation
30. How to Build a Community
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31. Community HOWTO
Social software (blogs, wikis...) can promote
feedback from inside and from outside the
company
But...
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Telefónica – Ambassadors for Innovation
32. Community HOWTO
1. Open yourself
− Internal blogs
− External blogs
Be part of the blogosphere
Read what people are saying about you
− Other tools for B2C communication (bug trackers,
etc)
Innovation and Online Communities
Telefónica – Ambassadors for Innovation
33. Open yourself: Channel9
Microsoft
Web 2.0 developer community
− Video interviews
− Wikis
− Blogs
− Forums
− Screencasts
− ...only for employers.
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Telefónica – Ambassadors for Innovation
34. Open yourself: Channel 9
Doctrine
«1. Channel 9 is all about the conversation.
Channel 9 should inspire Microsoft and our
customers to talk in an honest and human
voice. Channel 9 is not a marketing tool, not a
PR tool, not a lead generation tool».
Innovation and Online Communities
Telefónica – Ambassadors for Innovation
35. Open yourself: Channel 9
Doctrine
«2. Be a human being. Channel 9 is a place for
us to be ourselves, to share who we are, and
for us to learn who our customers are».
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Telefónica – Ambassadors for Innovation
36. Open yourself: Channel 9
Doctrine
«3. Learn by listening. When our customers
speak, learn from them. Don't get defensive,
don't argue for the sake of argument. Listen
and take what benefits you to heart».
Innovation and Online Communities
Telefónica – Ambassadors for Innovation
37. Community HOWTO
2. Open your products and services
− Through easy APIs
Mashups
− Open sourcing
Beware: big projects are hard to open source
successfully (OpenOffice, Mozilla)
Innovation and Online Communities
Telefónica – Ambassadors for Innovation
38. Community HOWTO
3. Use and fund open source projects
− Become part of the community
− Hire open source hackers
Innovation and Online Communities
Telefónica – Ambassadors for Innovation
39. Final Remark
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Telefónica – Ambassadors for Innovation