The combination of "wants" and "buying power" results in demand. Demand is defined as wants for a specific product backed by an ability to pay. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. A sales force is part of the promotion aspect of the marketing mix.

1. 1. What does “wants” and
“buying power” results into?
a. Need
b. Satisfaction
c. Necessity
d. Demand
e. Require

2. Core Marketing Concepts
• Needs, wants, and demands
• Target markets, positioning, segmentation
• Offerings and brands
• Value and satisfaction
• Marketing Channels
• Supply Chain
• Competition
• Marketing Environment

3. Demand
• This is the wants for specific product backed by an
ability to pay

4. 1. What does “wants” and
“buying power” results into?
a. Need
b. Satisfaction
c. Necessity
d. Demand
e. Require

5. 2. ______ is the art and
science of choosing target
markets and getting, keeping,
and growing customers.
a. Brand Management
b. Marketing Management
c. Financial Management
d. Supply Chain Management
e. None of the above

6. Marketing Management
• Marketing Management is the art and science of
choosing target markets and getting, keeping, and
growing customers through creating, delivering,
and communicating superior customer value.

7. 2. ______ is the art and science
of choosing target markets and
getting, keeping, and growing
customers.
a. Brand Management
b. Marketing Management
c. Financial Management
d. Supply Chain Management
e. None of the above

8. 3. Sales force is part of what
Marketing Mix?
a. Place
b. Product
c. Price
d. Promotion
e. None of the above

9. To acquire the right people in promoting or selling of your product is
part of Promotion.

10. 3. Sales force is part of what
Marketing Mix?
a. Place
b. Product
c. Price
d. Promotion
e. None of the above

11. 4. Extending warranties for
goods is part of what
Marketing Mix?
a. Place
b. Price
c. Product
d. Promotion
e. None of the above

12. Warranties is under Product

13. 4. Extending warranties for
goods is part of what
Marketing Mix?
a. Place
b. Price
c. Product
d. Promotion
e. None of the above

14. 5. What type of marketing
does a Human Resource
Department execute in
a. company?
Relationship Marketing
b. Social Responsible Marketing
c. Internal Marketing
d. Integrated Marketing
e. Integral Marketing

15. Internal Marketing is the task of
hiring, training, and motivating
able employees who want to
serve customers well

16. 5. The task of hiring, training,
and motivating able
employees who want to
a. serve customers well
Relationship Marketing
b. Social Responsible Marketing
c. Internal Marketing
d. Integrated Marketing
e. Integral Marketing

17. 6. What is not included in 5
types of needs?
a. Secret needs
b. Delight needs
c. Real needs
d. Custom needs
e. Unstated needs

18. 5 types of needs
a. Stated needs
b. Real needs
c. Unstated needs
d. Delight needs
e. Secret needs

19. 6. What is not included in 5
types of needs?
a. Secret needs
b. Delight needs
c. Real needs
d. Custom needs
e. Unstated needs

20. 7. What is not a part of the
Marketing Management
Tasks?
a. Build strong brands
b. Shape market offerings
c. Develop market strategies and plans
d. Increase customer’s buying power
e. Shape market offerings

21. Marketing Management
Tasks
• Develop market strategies and plans
• Capture marketing insights
• Connect with customers
• Build strong brands
• Shape market offerings
• Deliver value
• Communicate value
• Create long term growth

22. 7. What is not a part of the
Marketing Management
Tasks?
a. Build strong brands
b. Shape market offerings
c. Develop market strategies and plans
d. Increase customer’s buying power
e. Shape market offerings

23. 8. Where does goods and services from
a manufacturer market goes before the
consumer market based on the Structure
of Flows in Modern Exchange Economy?
a. Government Market
b. Resource Market
c. Intermediary Market
d. Middle Market
e. None of above

25. 8. Where does goods and services from
a manufacturer market goes before the
consumer market based on the Structure
of Flows in Modern Exchange Economy?
a. Government Market
b. Resource Market
c. Intermediary Market
d. Middle Market
e. None of above

26. 9. All are company
orientations except for?
a. Distribution
b. Production
c. Product
d. Selling
e. Marketing

27. Types of Company
Orientation
• Production
• Selling
• Product
• Marketing

28. 9. All are company
orientations except for?
a. Distribution
b. Production
c. Product
d. Selling
e. Marketing

29. 10. An amplified voice to
influence public opinion is a
part of ______?
a. Functions of CMOs
b. New consumer capabilities
c. Improving CMOs success
d. Demand states
e. Marketing Management tasks

30. New Consumer Capabilities
• A substantial increase in buying power
• A greater variety of available goods and services
• A great amount of information about practically
anything
• Greater ease in interacting and placing and receiving
orders
• An ability to compare notes on products and services
• An amplified voice to influence public opinion

31. 10. An amplified voice to
influence public opinion is a
part of ______?
a. Functions of CMOs
b. New consumer capabilities
c. Improving CMOs success
d. Demand states
e. Marketing Management tasks