Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Social Media - 7 Steps to Grow Your Business

21.185 visualizaciones

Publicado el

This is the slidedeck from a recent presentation to the Independent Insurance Agents of Rhode Island at their 2014 Annual Convention. The goal of the presentation was to help agents and agency owners better understand from both a conceptual and high-level tactical viewpoint the methodologies for successfully growing their business using social media.

Find more at http://www.ryanhanley.com/

Publicado en: Motor, Marketing
  • I have done a couple of papers through ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐ they have always been great! They are always in touch with you to let you know the status of paper and always meet the deadline!
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Best dissertation help you can get, thank god a friend suggested me ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐ otherwise I could have never completed my dissertation on time.
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Did u try to use external powers for studying? Like ⇒ www.HelpWriting.net ⇐ ? They helped me a lot once.
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • If u need a hand in making your writing assignments - visit ⇒ www.WritePaper.info ⇐ for more detailed information.
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

Social Media - 7 Steps to Grow Your Business

  1. 1
  2. 4
  3. 5
  4. 6
  5. 7
  6. 8
  7. 9
  8. 10
  9. 11
  10. 12
  11. 13
  12. 14
  13. 15
  14. 16
  15. 17
  16. 18
  17. 19
  18. 20
  19. Marketing to the Unconnected Generation • Ask for Referrals • Network at Chamber Events • Drop-ins • Harass Family Members • Sponsor Charity Events • Yellow Pages • Billboards • Radio • Newspaper • Cold call
  20. 23
  21. 24
  22. Zero Moment of Truth 25
  23. The Connected Generation chooses you... ! ...on their own time ! ...based on their own research and ! ...their own value structure.
  24. 28
  25. What Social Media Should I Use?
  26. 30
  27. 31
  28. 32
  29. 33
  30. 34
  31. 35
  32. 36
  33. 37
  34. 38
  35. 39
  36. } Specific forms of content move prospects through the various stages of your marketing funnel
  37. There are many different forms of content marketing
  38. 42
  39. • Answered 100 Insurance Questions – By video – In two minutes of less – Posted on YouTube • Create a corresponding blog post – Embed YouTube video • Share on Twitter, Facebook, Google+, LinkedIN • Use email newsletter to accelerate sharing
  40. Total Traffic - TMG 48
  41. 49
  42. 50
  43. 51
  44. 52
  45. 53
  46. Good Video Content • Answer Questions • Interview Clients/Employees/COIs • Discuss Relevant News • Happy Birthday/Thank you • Spotlight Charity • Funny/Entertaining
  47. YouTube Video Structure 55 Courtesy of www.JamesWedmore.com
  48. Where Do Videos Go? • YouTube • Website/Blog Posts • Thank You Pages • Landing Pages • Email • Social Media (i.e LinkedIn, Google+. etc) 56
  49. 57
  50. 58
  51. including a video in an introductory email increased the click-through rate by 96% 59
  52. including video in an introductory email reduced the number of subscriber opt-outs by 75% 60
  53. Quality? 61
  54. 62
  55. 63 Create Branded Images
  56. 64 Great Call-to-Action Playlist Full of Additional Resources
  57. Google+ Rich SnippetsYouTube Rich Snippets
  58. Tools, Resources & Equipment • PicMonkey (Free) • Canva (Free) • iMovie/Screenflow/ Camtasia ($99) • Lavaliere Mic ($19) • Softbox Lighting (Amazon $149)/Can Lights (Home Depot $60) • Tripod ($49) • Animoto ($197)/Fiverr ($5)
  59. 67
  60. 68
  61. 69
  62. 70 Larger Images Capture Attention
  63. 71 Draw Attention to Your Articles with Proper Formatting
  64. 72
  65. 73
  66. Google Authorship Up to 47% increase in click-through rate
  67. 75
  68. 76
  69. 77
  70. 78
  71. 79
  72. 80
  73. 81
  74. 82
  75. 83
  76. 84
  77. 85
  78. • Agency Management System • Mailchimp / Aweber • Active Campaign • Infusionsoft • Astonish / Agency Revolution Email Delivery Systems
  79. How often do we send? 87 - Seasonal ! - Breaking ! - Educational ! - Auto-sequence
  80. 64%of people open an email because of the Headline 88
  81. Better Headlines • Who else wants [blank]? • The Secret of [blank]? • Here is a method that is helping [blank] to [blank] • Little known ways to [blank] • Get rid of [problem] once and for all
  82. Better Headlines • Here’s a quick way to [solve a problem] • Now you can [something desirable] and [great circumstance] • [do something] like [world-class example] • Build a [blank] you can be proud of • What everyone ought to know about [blank]
  83. 91 Better Headlines
  84. Personalized subject lines are 22.2%more likely to be opened 92
  85. including a video in an introductory email increased the click-through rate by 96% 93
  86. including video in an introductory email reduced the number of subscriber opt-outs by 75% 94
  87. Email Best Practices • Concise message • Use video • One column • Minimize images • Add call-to-action early • Always include contact information • Encourage social sharing • Include subscription link
  88. Don’t Neglect Mobile
  89. 43%of all emails are now being opened via a mobile device. 97
  90. 98
  91. Questions?
  92. 100

×