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For years, when it comes to content creation, the industry has taken a 'good enough' approach with regards to the quality of the content. With Google's Panda release, Facebook and other social channels increasing their focus on filtering out low quality content, and the increase in volume of content in general, you have to really understand why you make content and how to make it really quality for your readers. This presentation offers guidance on how to approach content marketing, how to pick the right topics, and how to make sure your content succeeds.

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Accompanying blog post here: http://www.mybizperforms.com/e-mail-marketing-rules-are-changing-in-south-africa/ Small businesses often inadvertently fall into the trap of spamming with well intentioned e-mails. This deck tries to educate with a bit of humour thrown in. It is however a very serious topic, not only are the returns diminished when not acting according to industry standards and the law, the most important thing - your reputation - can be severely damaged. In this slideshow the pitfalls of e-mail marketing are touched on, the most common errors, and how not to look like a spammer with a handful of must do techniques to avoid turning into a spammer and sending e-mail that is against the law. I hope you find it interesting and/or entertaining, if you do, please share and leave a comment :)

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From locally-owned businesses, to multinational brands, companies of all sizes are investing in content marketing to acquire new customers and increase business from existing ones. Creating content is only half the battle though. Getting the right audience to see it – and take action – is the harder part. This session will explore free and cost-effective content distribution hacks employed by startups to get more web traffic, social media shares and customers. * I gave this presentation at Social Media Week, Chicago - 2014.

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Brand storytelling is the trendy catchphrase of late, but it’s big business and if you aren’t doing a good job telling your story, you’re going to miss opportunities your competition is more than willing to take. Lisa is going to help you dissect the idea of storytelling to understand how doing this well drives revenue. You’ll leave with new ways to approach your content strategy and tips to using content to increase revenue.

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Brands are often wary of Reddit or simply do not understand what it takes to have success on one of the largest social sites on the internet today. With over 150 million monthly unique visitors, viewing over 6.5 billion page views, and a demographic that is any brands dream, You cannot afford to continue to ignore Reddit. This presentation speaks to how some brands are having success marketing on Reddit.

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As a marketer, business owner, or simply an English speaking internet user, you cannot afford to ignore Reddit any longer… especially when you consider the demographics, opportunities and impact a Reddit presence can provide. With over 400 million monthly users, Reddit is one of the largest and most active social media sites. It’s filled with users that speak English, are in their mid-30s, college educated, highly engaged, are influential in establishing internet culture as a whole – and maybe most importantly – spend money online. There is a reason why most marketers and businesses stay away from Reddit, even when they know how important and lucrative it can be. Reddit is one of the hardest sites to understand and have success with, but I’ve been on Reddit since the beginning, spent time in the Reddit offices as a friend of co-founder Alexis Ohanian, and was an alpha tester through all of the site’s major changes. In this session, we’ll fast-track your understanding of Reddit so you can begin participating with confidence on the site, and hopefully, find the success everyone talks about. In this session, we’ll deep-dive into why Reddit’s important, what impact it can have on you and your business, and why it’s time to stop being afraid of the most impactful social media site in the world. Need to cover the basics first? Check out this article on what you need to know about Reddit. Takeaways: Appreciating the importance of Reddit and having enough information to validate putting Reddit in your marketing campaigns. Understanding how Reddit works, including features, terminology, subreddits, etc. Growth hacks to build an authoritative account quickly Tips to improve the success of your submissions and campaigns

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