1. What is Desktop Publishing? Using a personal computer or workstation to produce high-quality printed documents. A desktop publishing system allows you to use different typefaces, specify various margins and justifications, and embed illustrations and graphs directly into the text. DTP Basics then Design Rules Ideas taken from http://www.saskschools.ca/curr_content/info10/module19 and Microsoft Online.
For many busy people, all they know is what they read in the headlines. The bold messages entice readers to purchase copies from the news stand and, if there is time, to dive more deeply into a story. Behind every newspaper headline lurks a newspaper deadline. The men and women who compose headlines work within restrictions of time and space. They must compact large-size print into narrow column widths, and their brief messages must clearly state the theme of each story, keep words intact, be attractive to the eye and catch the reader's attention. On top of that, each headline must be written in a fraction of the time thought humanly possible. No wonder that, on occasion, editors get caught with their headlines down, and exposed to as many as several million readers, the bold-face botch becomes a red-face result. Some of the best two-headed headlines are those in which an inadvertent pun lifts the message from the blandly literal to the sublimely absurd:
Semantic ambiguity depends on the meaning of a word or words which themselves can be misinterpreted. S yntactic ambiguity means that the grammatical construction of the phrase or sentence brings about the misinterpretation - the word order or the fact that a word could be either a noun or a verb, for example. Metaphorical ambiguity occurs where the metaphor is taken literally - eg "walls have ears"
When you create a publication, consistency is key. So, for example, it's not a good idea to have a jumble of different colors for your top-level headings, different styles for your bullet points, and different fonts roaming free and generally creating havoc all over your publication. If you're creating a set of identity and brand-building publications (business cards, letterhead, brochures, and so on), having the same fonts and colors for all of these things makes everything look much more professional. And, in fact, your choice of font and color schemes becomes part of that branding. Font style, size, and color can have a big effect on how people perceive you and your company.
