1. How Rakuten is planning to run their entire
business in English?
S1160114 Yuta Shiroishi

2. Introduction
Rakuten sells a lot of goods thorugh
the Internet. And Rakuten is known all
over the world.

3. Rakuten's goal
Rakuten's goal is to beacome the No.1
Internet service all over the world.
Rakuten want to create new value
between the Internet and traditional
businesses.

4. History Part1
1997 : Rakuten is established by Mikitani
Hiroshi.
“Rakuten Ichiba” is opened.
1999 : MDM.Inc became Rakuten.Inc.

5. History Part2
2000 : Rakuten open to the public their
stock.
2001: Rakuten starts the service that
reservation of the hotel.

6. History Part3
2002 : Rakuten introduce the new system
Which is "Rakuten Super Point
Program". It is new membership
program.
2004 : To start professional business,
Rakuten found “ Rakuten Baseball.
Inc”.

7. History Part4
2005 : Rakuten gets 100% stock of the
Link Share.
2010 : Rakuten form a merger with Baidu.
Inc.

8. Major Business Lineup
• Rakuten Ichiba
• Rakuten Action
• Rakuten Books
• Rakuten Downlods
• Rakuten GORA
• Rakuten Business

9. Goods
Rakute sells a lot of goods.
• Clothing
• Watch
• Food
• Sports and Outdoors
• Computers

10. References
http://event.rakuten.co.jp/borderless/index_en.html
http://corp.rakuten.co.jp/en/company/history.html
http://corp.rakuten.co.jp/en/company/group.html