1. How Amazon Business Works
Group member
s1170048 Susumu Ito
s1170267 Nguyen Tat Thang

2. Introduction to How
Amazon Works
● In this article, we'll find out what
Amazon does, what makes it different
from other e-commerce Web sites.
● Its technology infrastructure supports
its multi-pronged approach to online
sales.

3. Introduction to How
Amazon Works
● Amazon.com sells lots and lots of
stuff.
● The direct Amazon-to-buyer sales
approach is really no different from what
happens at most other large, online
retailers except for its range of products.

4. Amazon Technology
● Amazon has the world's three largest
Linux databases, with a total capacity of
7.8 terabytes (TB), 18.5 TB and 24.7 TB
respectively [ref].

5. Amazon Technology
● Amazon employs the Netscape
Secure Commerce Server using the
SSL (secure socket layer) protocol.
● Customers who are particularly
cautious can choose to enter only a
partial credit card number over the
Internet.

6. Amazon E-commerce
Amazon started as pure and simple book seller.
Now become a huge online shopping portal .
Support Large Retailers with main Amazon.com
website.
Support Small Retailers (with both new and used
goods):
_ Amazon Marketplace: new goods with fixed price.
_ Amazon zShop: used goods with fixed price.
_ Amazon Auction: goods will be sold to highest
bidder.
Additional service: Amazon Advantage, Amazon
Service Associate Program...

7. Amazon Tools, Marketing
and Community
Cost-efficient and brilliant self-promote business
structure.
Using satellite site to support user, also is one
way of self-promotion.
Customer tracking:
Recommending products to users base on their
searched and purchased product.
Gift-giving recommendation: can remind users
base on occasions.

8. Amazon Tools, Marketing
and Community
The A9 search engine.
Has full search capabilities
Mapping function
Search Diary
Amazon community: people providing information
about themselves to other Amazon users, sharing
information about products and shopping habits.
Products rating and commenting system.
Retailers rating and commenting system.

9. Conclusion
Amazon is the biggest online shopping
website in the world and it should be the
best lesson for people who want to start
their online business.
With good and flexible services provide for
both retailers and consumers, Amazon will
become more and more popular all around
the world.