Start Your Online Store in india with SmartStore - India's first SaaS based eCommerce services offering. SmartStore website: http://www.smartstore.in

1. SMARTSTORE SAAS ECOMMERCE PLATFORM
PLATFORM AND
FEATURES OVERVIEW

2. WHY SELL ONLINE?
OBVIOUS BENEFITS
• 24x7 Buying: Customer can buy at anytime of the day,
from any where.
• Convenience: customers can buy from the comfort of
their home.
• Unlimited shelf space: Online stores provide an
unlimited shelf space against the traditional store
which can restrict product display due to limited space.
• Easy payment options like Credit card, Cash-on-
delivery etc.
• Great Shopping experience for the customer
(comparison, reviews, catalog, convenience)
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3. FOR BRANDS
IMPROVE BRAND FACEBOOK AND REACH NON-
LOYALTY SOCIAL TOOLS METRO CITIES
EXPERIENCE ENGAGEMENT REACH
Create a unique buying Get directly in touch with your 70% of online sales in India are
experience for your offline and customers and get feedback from Tier 2 and Tier 3 cities.
online customers through your and buying data. Drive higher Tap this market at a miniscule
own online store. engagement with your investment.
customers.
WHY YOUR OWN ONLINE STORE?
There are over 100,000 online stores in the United States alone. Today and in the coming years, it has
become imperative for every brand to have their own online store to directly serve their customers.
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4. THE OPPORTUNITY
2012: 1 IN 10 INDIANS IS ONLINE : OR 12 CRORE
2020: 1 IN 2 INDIANS WILL BE ONLINE: OR 60 CRORES
E-TAIL IN INDIA WILL BE
US$12 BILLION BY 2016 6
http://www.campaignindia.in/Article/287583,600mn-mobile-internet-users-by-2020---indian-digital-summit-2012.aspx
http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4698

5. THE OPPORTUNITY
ONLINE STORES DOING OVER US$ 12,500 OF SALES PER YEAR OR MORE
USA: AROUND 100,000 INDIA: AROUND 1500
TREMENDOUS POTENTIAL FOR MORE BRAND-BASED ECOMMERCE STORES
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http://blog.referralcandy.com/2012/08/14/how-many-online-stores-are-there-in-the-u-s/

6. KEY SERVICES AND FEATURES
Intelligent Shipping: Online Marketing:
Bluedart, Aramex, SEO, PPC, SMO
Managed FirstFlight, DHL, SEO, PPC AND
shipping Fedex SMO
Store PAYMENT
Custom Store Design: Marketplaces
setup Fully customized store Integration: eBay, GATEWAY
design to match brand Tradus, Amazon
identity (Coming Soon)
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7. OPTIONAL SERVICES
CUSTOM
DEVELOPMENT CUSTOM
SEARCH ENGINE PAY PER CLICK DESIGN
OPTIMIZATION MARKETING
PRODUCT
STORE SETUP SHOOT
AND
CALL CENTER MAINTENANCE
SOLUTIONS SOCIAL MEDIA
CATALOG
MARKETING
MAKING
MANAGED
SHIPPING
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8. PROMINENT CUSTOMERS
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9. ABOUT SMARTSTORE SmartStore is designed to ensure:
SMARTSTORE IS A READY TO • The merchant does not need to be a technowiz to manage the
USE E-COMMERCE PLATFORM store.
HOSTED IN THE CLOUD AND • Very flexible system ensures high customizability to the
OFFERED ON A SAAS satisfaction of the merchant.
(SOFTWARE AS A SERVICE) • Very easy to manage your online catalogue, stocks, orders, sales,
MODEL. invoicing, shipping etc.
• Pre-integrated with payment gateway, logistics, SMS
notification, MailChimp- for bulk mailer, Coupon feed, NO HEFTY DEVELOPMENT CHARGES
Facebook, Google maps, etc.
• Customer can run promotions, integrate agent system,
carry out MLM activity.
• Designed to suit requirements of an Indian Merchant
with features like VAT calculation, Auto freight
LOW MONTHLY RENTAL
calculation, Pin Code look-up, Invoicing as per Indian
standards etc.
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10. KEY FEATURES OF SMARTSTORE
In total there are 125 features which help you manage your store, promote your store, increase
customer shopping experience, mange shipping – invoicing- stock, reports, analyses etc.
Some such features are:
• Manage your online store: No limits on the number of products, categories and attributes you can
create.
• Promotion: Facebook store, customers can like your products on face book, Facebook fan box on COMPLETE FEATURES LIST
your store. Google maps widget to help customer locate your store.
• Mobile commerce, your store is accessible on SmartPhones and Tablet PC.
• Supper Zoom – let your prospective customers have a detailed view of your product.
• Integration to SMS gateway and bulk mailing system.
• You can generate reports and conduct analytics on your store performance, sales, orders,
customers, traffic to your store etc.
• Step by step check out process, integration with major domestic and international payment
gateway
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11. ECOMMERCE SERVICES OFFERED
Now you have an online store, but to successfully sell online and mange your store, you need a suite of services.
Understanding this, SmartStore provides you with services essential to make your store a success.
Store Setup: catalog setup, photo shoots, data upload and maintenance, social integration, Google
Analytics, etc.
SmartSell: Manages all your SmartCall: Manages your
online promotion activities. customer queries and help up
sell.
SmartDelivery: manage your
SmartRemit: Accept COD and
logistics insuring high quality and
ePayments on your store.
economy.
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12. SMARTDELIVERY: INTELLIGENT SHIPPING SERVICES
In e-commerce today managing logistics is considered to be the biggest bottleneck and above that “Free Shipping” has
almost become an industry standard- this makes shipping an expensive affair.
How SmartDelivery helps our merchants:
• Aggregated shipments from all our stores to ensure a strong bargaining power thus get
the best prices from all our logistics partners.
• Widest reach: As we integrate with over 12 national in international logistics company,
we insure all your orders reach your customers in time.
• In-house logistics an tracking team. We interface with our merchant’s packing personnel
and with the courier company to ensure quickest shipping and also track a package’s
movement through its delivery lifecycle thereby ensuring highest quality is delivered
from our logistics partner and all issues are handled.
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13. SMARTSELL: ONLINE MARKETING SERVICES
• SmartStore is built in with loads of features which gives visibility on several search engines and
social networks. The platform itself takes care of your store’s on page optimization.
• For customers opting for enterprise and above packages we offer 10 key words for which we
carry out SEO/SMO/PPC at a very economical price.
• SmartStore also let you create you Facebook store and fan page on your store.
• SmartStore has a strategic alliance with Google, to handle all our merchant “Pay Per Click
accounts” .
• Free Google Adwords credits.
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14. SMARTREMIT: PAYMENT GATEWAY INTEGRATION
• SmartStore supports all major National an International payment gateways.
• COD payments are also supported from the day your store is live.
• Integrating with a payment gateway can be a long and tedious process. Our strategic alliance
partnerships eases this process our merchants by offering the quickest turn around time.
• SmartRemit allows you to enjoy the lowest possible per transaction rates (TDR%) that are
available in the Indian market today. Where there are razor thin margins for merchants, this can
make all the difference.
OTHER PAYMENT GATEWAYS SUPPORTED BY SMARTSTORE
STRATEGIC ALLIANCE
PARTNER
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15. SMARTCALL: MANAGED CALL CENTER
• Our in-house call center services ensure that your online store customers are fully
supported through the ordering, tracking and delivery queries.
• Our support agents can support customers through multiple touch points:
• Toll-Free Number/Live Voice Call
• Live Chat on Online Store
• Email
• Our support agents will
• Confirm Cash on Deliveries for all orders
• Try to resolve customer queries
• Evaluate and initiate a Return Request for a customer
• Confirm any queries about on-going sales/coupons/discounts
• Try to convince hesitant customers to make a purchase
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16. STORE SETUP: ONE-TIME SERVICES
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17. STORE MANAGEMENT: ON-GOING SERVICES
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18. WHAT WE HEARD? WHAT WE DID.
HOW DO I GET SALES? SHIPPING SEEMS SO HARD TO MANAGE!
Since shipping forms a large part of an e-
SmartStore is pre-integrated with commerce offering, SmartStore is fully
the leading marketplaces in India. enabled and linked with all leading courier
Not only do your products companies to offer COD, Pin Code Checks,
automatically get pushed there, Waybill Number Allocation, Shipping Label
your orders also get auto-imported printing, SMS notifications, etc. to ensure the
back! So you can manage process becomes seamless for our merchants.
everything from one place!
DO IT YOUR FOR ME. CUSTOMIZATION?
We aggregate all our Yes! Though we operate
We realized quite early on that
merchant’s products into On a SaaS model, we can
a single store. We heavily India is not a Do It Yourself (DIY) offer stand-alone stores
market this store to market. To that end, we employ which can be customized per
generate sales for our efficient go-live techniques and our merchants’ requirements.
customers.
use a distributor network to carry
out store set-up activity for us. 11

19. PLATFORM USPs SmartStore has taken steps to integrate its
store data with leading marketplaces in
MARKETPLACE India such as eBay, Tradus, ShopClues and
INTEGRATED Amazon (coming soon). This helps our
merchants sell and in turn stay with our
SmartStore has tie-ups with all leading
platform for the long haul.
courier companies to be able to provide
shipping to its merchants from day one
SHIPPING PAYMENT
READY READY
EXTENSIVELY
CUSTOMIZABLE
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SMARTSTORE: THE E IN E COMMERCE

20. NEXT SECRET FEATURE?
DEMOCRATIC PRODUCT PLACEMENT
• Use wisdom of the crowds to tailor online
shopping experience
• First of its kind technology where products
are automatically placed based on the users
profile
• Self-learning and fully automated
mechanism
• Under development currently – will be
offered as a standard feature in 2013
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21. CHOOSE YOUR PLAN: SAAS PRICING
STARTER: EXPRESS: professional:
FREE ₹ 3000 ₹ 7000
• 15% Transaction Fees • 0% Transaction Fees • 15% Transaction Fees
• 200 SKUs • 1000 SKUs • 5000 SKUs
• Limited Support • Affiliate Based Setup & Support • Full Support with Setup
eBay/FB • Selective Stores With Good • Shipping Automation Offered and Maintenance
Exporters Brands
Sellers Products • Marketplace Integration • All Premium Themes
• No Shipping Automation Offered • Marketplace Integration
• Marketplace Integration • Standard Themes Offered
Offered
• Standard Themes
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22. DETAILED DIFFERENCES IN PLANS
Plan Starter Express Professional Custom
Price Per Month FREE INR 3,000.00 INR 7,000.00 TBQ
Transaction Fees 15% 0% 0% TBQ
Store Setup & Go-Live Fees TBQ TBQ TBQ TBQ
Use Your Own Domain Name Yes Yes Yes Yes
Free Domain Name Registration Yes Yes Yes Yes
Number of SKUs Allowed 200 1000 5000 Unlimited
Number of Themes Allowed 5 10 All All
Disk Space 1GB 2GB 15GB Unlimited
Bandwidth 1GB 2GB 15GB Unlimited
Number of Staff Logins 1 5 Unlimited Unlimited
Premium Themes No No Yes Yes
Bulk Product Import No No Yes Yes
Edit/Add HTML, CSS and PHP code anywhere on your site for No No Yes Yes
customization
Facebook Store No No Yes Yes
SMS 1000 10000 15000 Unlimited
Automatic On-Page SEO No No Yes Yes
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23. DETAILED DIFFERENCES IN PLANS
Plan Starter Express Professional Custom
Price Per Month FREE INR 3,000.00 INR 7,000.00 TBQ
Marketplaces Integration Coming Soon! Coming Soon! Coming Soon! Coming Soon!
eBay, Tradus, Shopclues, Shopwok
Transaction Fees on Marketplace Orders (in addition to commissions 0% 6% 5% TBQ
payable to marketplaces)
Product Feeds Coming Soon! Coming Soon! Coming Soon! Coming Soon!
Junglee.com, ComparetheBazaar, CompareIndia, PriceDekho
Payment Gateways Supported Supported Supported Supported Can Integrated Any Payment
CCAvenue, PayU, Techprocess, EBS, ZaakPay, PayTM, PayPal Gateway of Choice
Payment Gateway Registration Fees (EBS) INR 8,000.00 INR 8,000.00 INR 8,000.00 INR 8,000.00
Payment Gateway Transaction Fees (EBS) TBQ TBQ TBQ TBQ
Payable to Payment Gateway
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24. DETAILED DIFFERENCES IN PLANS
Plan Starter Express Professional Custom
Price Per Month FREE INR 3,000.00 INR 7,000.00 TBQ
Intelligent Shipping and Logistics Management No No Yes Yes
BlueDart, Fedex (Domestic and International), Aramex, FirstFlight, DHL
-Domestic and International Shippers Supported
-Automatic AWB Allocation
-Automatic Tracking
-Automatic Status Changes
-Automatic SMS Triggers
-COD Pin Code Look Up
-Shipment Booking
Standard Shipping and Logistics Management Yes Yes Yes Yes
-Ability to Manually Add AWB to Orders
-Ability to Print Shipping Label with Barcode As per Courier Company
Specification
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25. SMARTSTORE GOES INTERNATIONAL
Present
January 2013
March 2013
May 2013
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26. FUTURE PLANS
Feet on the Street for
Streamlined Support and
Direct Sales for bigger Offer More
Technology Store Setup Staff
brands Marketplace
Investments
Integrations
Regional Weave In Mobile
Offices Across and Social
India Ramp Up Offline and Commerce
Strengthen International
Online Marketing
& Domestic Affiliates
Activities
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27. get in touch
(+91) 90156-44441
info@smartstore.in
www.smartstore.in
Facebook.com/smartstoreindia
Twitter.com/smartstoreindia
11A, Lane 3, Westend Marg
Saidulajab, Near Saket Metro
New Delhi - 110030
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