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Outline
Introduction of blogs
History of blogs
Growth of blogs
Blog Platform
What is library blogs?
Use of blogs in ...
A regularly updated website or web page, typically one run
by an individual or small group, that is written in an
informal...
The first blog was Links.net, created by Justin Hall, in 1994.
At that time they weren’t called blogs, and he just referr...
In 1999, there were 23 blogs on the internet( James Garrett)
The early 2000s were a period of growth for blogs
One impo...
Blog’s Platform
In 1999, the platform that would later become Blogger was started
by Evan Williams.
Word Press was start...
“A blog can be used to disseminate information about new
material, services, databases and more allowing librarians to
foc...
There are many different types of blogs, differing not only in the type of content, but also in
the way that content is de...
A blog IS a Web site But the structure is slightly different than a traditional website
`
All blogs are Web sites,
but no...
Static Website
One way communication
Formal language-lecture style
Teacher decide what
information passed on
Students...
There are some of services where library blog can put made use of it,
Announcement of new services.
New arrivals list.
...
27% of Internet users read blogs as of
November 2004 -- that’s 32 million people
Greater than-average between the ages
o...
Blog title
Post date
(in reverse
chrono-
logical
order)
and title
Links,
Previous
posts, or
Blog roll
Archives
Post and
li...
Date
HEADLINE
Content
Consider purpose & audience
Choose blog software
Develop blogging policies
Create a template for the blog
Post conten...
You can also
choose
Advanced Blog
Setup to host
the blog on
your own
server (such as
your CU People
page)
Once you’ve signed
up, just log in and . . .
choose New Post.
Or Edit
your
Profile
or add
a
picture
Format
(bold,
italics,
links,
quotes,
spell check,
images)
using the
quick
formatting
buttons
Give your
post a title
and t...
Some changes will
require
republication of the
blog
Click on the View
Blog tab to see the
post
What the post
looks like in
published form
With library blog, library patrons can create conversation.
Library blog allow instant two way communication with patron...
currency
frequency
relevance to library or patron’s needs
well written
interaction with patrons through comments
kno...
Announce in library newsletter
Email users directly
Share by word of mouth
Create bookmarks, business cards, etc.
Inc...
Advantages Of Library Blogs
Easy to use & attract traffic.
Either free or inexpensive to use
To keep up-to-date news ab...
WHY NOT HAVE A BLOG?
The usual objections are
Time
Money
Expertise
Fear of the blogosphere
The collective community o...
Ann Arbor District Library: Catalog Blog
Arizona State University Libraries
May 8, 2007
May 8, 2007
Bridgewater College: Internet Podcast
Resources
May 8, 2007
South Huntington (NY) Public Library
http://www.shpl.info/
marketing blogs in libraries
marketing blogs in libraries
marketing blogs in libraries
marketing blogs in libraries
marketing blogs in libraries
marketing blogs in libraries
marketing blogs in libraries
marketing blogs in libraries
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marketing blogs in libraries
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marketing blogs in libraries
marketing blogs in libraries
marketing blogs in libraries
marketing blogs in libraries
marketing blogs in libraries
marketing blogs in libraries
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marketing blogs in libraries

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what is a blog its importance and how blogs started in the universe and how library blogs are important for the library and promoting its services to the end users and ideas for creating blogs for library.instead of this screenshots of international library blogs and some library blogs in context of Pakistan.

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marketing blogs in libraries

  1. 1. Outline Introduction of blogs History of blogs Growth of blogs Blog Platform What is library blogs? Use of blogs in libraries Blog Features Steps for creating a library blog Why librarians need Blogs? Criteria for success of library blog Market your blogs Advantages of library blog Why not have a blog? Conclusion
  2. 2. A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. A blog is a series of entries, or posts created by someone, stored in chronological order, are searchable, and allows readers to comment on your content. Weblogs are websites that are automatically: Archived, Searchable, Time stamped, Formatted into headlines and entries
  3. 3. The first blog was Links.net, created by Justin Hall, in 1994. At that time they weren’t called blogs, and he just referred to it as his personal homepage. The term "weblog" was coined by Jorn Barger on 17 December 1997. The short form, “Blog", was coined by Peter Merholz  History of
  4. 4. In 1999, there were 23 blogs on the internet( James Garrett) The early 2000s were a period of growth for blogs One important event in the rise of blogging was when bloggers focused on the comments in 2002. By the middle of 2006, there were 50 million blogs according to Technorati‘s State of the Blogosphere report. Political blogs were some of the most popular early blogs. Also launched in 2003 was the AdSense advertising platform. Once bloggers started making money from their blogs like Problogger.net and Digital-Photography-School.net and John Chow made sizable amounts of money.
  5. 5. Blog’s Platform In 1999, the platform that would later become Blogger was started by Evan Williams. Word Press was started in 2003. TypePad was also released in 2003, based on Movable Type. Audioblogger, the first major podcasting service, was founded in 2003. The first video blogs started in 2004.
  6. 6. “A blog can be used to disseminate information about new material, services, databases and more allowing librarians to focus more on content than coding is library blog”. Helps to broadcast useful information to end-users in order to promote awareness of library programs and services in digital environment”. “It is a communication agent or new publishing media to library materials”.
  7. 7. There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written. Personal blogs The personal blog is an ongoing diary or commentary written by an individual. Collaborative blogs A type of weblog in which posts are written and published by more than one author & group. Microblogging Microblogging is the practice of posting small pieces of digital content—which could be text, pictures, links, short videos, or other media Friends use it to keep in touch business associates use it to coordinate meetings or share useful resources, Examples of these include Twitter, Facebook, Tumbler
  8. 8. A blog IS a Web site But the structure is slightly different than a traditional website ` All blogs are Web sites, but not all Web sites are blogs
  9. 9. Static Website One way communication Formal language-lecture style Teacher decide what information passed on Students disconnected- Not involved Blog Dialogue Collaboration Connection Student learning
  10. 10. There are some of services where library blog can put made use of it, Announcement of new services. New arrivals list. book / website recommendation. Recommend research resources. Library notice / news. Publishing book reviews. Announcement of exhibition & conferences. Offering trail services for online sources and open access repositories. Use Of
  11. 11. 27% of Internet users read blogs as of November 2004 -- that’s 32 million people Greater than-average between the ages of 30-49 Tend to be young, male, well-educated and veteran Internet users & students.
  12. 12. Blog title Post date (in reverse chrono- logical order) and title Links, Previous posts, or Blog roll Archives Post and links to other sites/blogs Comments Blogs Features
  13. 13. Date HEADLINE Content
  14. 14. Consider purpose & audience Choose blog software Develop blogging policies Create a template for the blog Post content Market the blog
  15. 15. You can also choose Advanced Blog Setup to host the blog on your own server (such as your CU People page)
  16. 16. Once you’ve signed up, just log in and . . .
  17. 17. choose New Post. Or Edit your Profile or add a picture
  18. 18. Format (bold, italics, links, quotes, spell check, images) using the quick formatting buttons Give your post a title and then type as you would in Word
  19. 19. Some changes will require republication of the blog Click on the View Blog tab to see the post
  20. 20. What the post looks like in published form
  21. 21. With library blog, library patrons can create conversation. Library blog allow instant two way communication with patrons. It can contain anything from diaries to news to links to book reviews. Current awareness and personal information management Conversations taking place and subjects being discussed here that aren't elsewhere. Faster updates
  22. 22. currency frequency relevance to library or patron’s needs well written interaction with patrons through comments know your purpose and focus simplicity lots of hyperlinks Syndicate the content with an RSS feed publicize
  23. 23. Announce in library newsletter Email users directly Share by word of mouth Create bookmarks, business cards, etc. Include URL on library publications Seek links from other Web sites & blogs List with search engines and blog directories Issue a press release to local news
  24. 24. Advantages Of Library Blogs Easy to use & attract traffic. Either free or inexpensive to use To keep up-to-date news about library resources, services and building their improvement. To encourage feedback from patrons. Share work via E-mail, Facebook, twitter, Princeton, etc. To know the accuracy of patron usage of library. Marketing of library services. To enable the rapid production and consumption of web-based publications.
  25. 25. WHY NOT HAVE A BLOG? The usual objections are Time Money Expertise Fear of the blogosphere The collective community of all blogs is known as the blogosphere
  26. 26. Ann Arbor District Library: Catalog Blog
  27. 27. Arizona State University Libraries May 8, 2007
  28. 28. May 8, 2007 Bridgewater College: Internet Podcast Resources
  29. 29. May 8, 2007 South Huntington (NY) Public Library http://www.shpl.info/

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