1. INTEGROVANÉ KAMPANĚ Mediální trendy - Mashup

3. BBC

8. vztah ke značce značka rozhovor zájem zkušenost Jak se dostat ke spotřebiteli? “ Navažte Spojení, abyste získali jeho pozornost a posléze navázali Vztah ” Spotřebitel

12. Use Relationship-Building tactics to foster consumer involvement, sustainability and to build brand loyalty Use Advocacy-Building tactics to spur evangelism and word-of-mouth by consumers and influential audiences around your brand Use Experience and Presence tactics to build awareness and stimulate action Use Credibility-Building tactics to substantiate your product and service claims and build trust Jak o kampaních může přemýšlet PR agentura: Edelman 3D Marketing & Communications Approach Experience/ Presence Your Products Website Advertising Sponsorships Entertainment Original Content Conferencs/ Meetings Partners Promotions Events Relationships Co-Creation Social Networking & Online Communities Memberships/ Clubs Personalization Advocacy Blogging Experts/ Influences Internal/ External Spokespeople Peer Ambassadors Testimonials Word of Mouth Consumer Advocacy Groups Credibility/ Relevance White Paper Surveys Editorial Media Third-Party Endorsements ‘ People Like Me’ Trust Stakeholder Powerful Idea Purpose

14. D ěkuji za pozornost! Kontakt: eva.pilatova @amic.cz