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Chalk About it Analysis

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Chalk About it Analysis

  1. 1. Channels o  Doodle.ly o  Pinterest o  Facebook o  Slideshare o  Foursquare o  Twitter o  Google+ o  Youtube o  Instagram o  Too many channels were used o  Should have chosen a few channels & really advertise & encourage their use o  More time was needed prior to event to establish a following & create a community o  Traditional Media was needed to connect with a larger audience
  2. 2. Doodle.ly o  Doodle.ly was shared on Facebook page o  Only a few people made a doodle" (Ben, Camille, Nick & Tye) o  Shared their doodles on Twitter & Facebook o  Account needed more time & awareness to encourage people to participate Camille’s  Doodle.ly  ‘K’  
  3. 3. Facebook o  Facebook was used as central hub but could have been more utilized o  Total of 25 likes o  Classmates posted constant updates o  Videos & Photo was shared prior and post event o  Logo created had all necessary information to keep community updated Facebook  Logo  Design  
  4. 4. Foursquare o  Three “ChalkAboutIt” locations were added o  Market Square had 8 check-ins o  Downtown had 4 check-ins o  The Hub had 1 check-in o  Check-in points had photos posted Chalkabou:t  Check-­‐ins  
  5. 5. Google+ o  32 invited guests but only 4 participated in hangout o  Had a lot of potential if more students participated o  3 students at different stations showed what was happening in the moment o  Great tool to use for future events Chalkabou:t  Hangout  
  6. 6. Instagram o  30 uploaded pictures in total to account o  45 photos uploaded to #chalkaboutit o  45 followers o  Pictures of various ‘K’s ChalkAboutIt  Instaphotos  
  7. 7. Pinterst o  22 Pins in Total o  2 Boards o  4 Followers, 51 Following o  Posted clues on the flash mob o  Posted Pictures of Kingston Frontenacs ChalkAboutIt  Boards  
  8. 8. Slideshare o  Presentation prior to flash mob had 62 views o  15 Followers o  Presentation post flash mob had 74 views o  Very Informative & well laid out o  Included guidelines & strategy of each channel ChalkAboutIt  Slideshare  
  9. 9. Twitter o  Hashtag was created for event #ChalkAboutIt o  Was really easy to keep community updated o  Information was tweeted prior to event o  Photos were tweeted during flash mob o  Many of the photos & infos. were retweeted o  Twitter users posted ‘Thank-You’ messages post event
  10. 10. Youtube o  First Video was created to inform students and community details about the event o  #1 Video had 178 views o  #2 Video had 186 views o  Video was really well done and promptly posted post event ChalkAboutIt  Videos  
  11. 11. Success o  Slideshare account was successful in views o  Very creative idea that involved IMC students o  First event launched gave us ways to improve for next year o  Unique out of the classroom learning o  Instagram had a lot of pictures uploaded o  Great experience to use for future projects o  Market Square location was optimal & had lots of potential for user engagement
  12. 12. CMOST o   Facebook tried to post updates from various social platforms (Pinterest & Doodle.ly) o  Should have been more consistent & frequent with Facebook page o  Integration of traditional media would have made event more exposed to community o  Too many platforms caused certain networks to be ignored and under utilized " (Ex. Pinterest) o  Engagement with established communities would have benefited overall participation " (Ex. Fronts Fans)
  13. 13. Missed Opportunities o   Time of event was too short & with more time a community could have been built to increase engagement o  Missed opportunity to include ‘Influencers’ (Professors, Fronts Coaches, Hockey Players) o  Took too long to establish an idea for the " flash mob o  Event was during an away game of the Frontentacs, more planning could have helped us coordinate with the team o  Minor Mistake: Didn’t use actual sidewalk chalk o  Traditional Media would have enhanced the opportunity to reach a different audience
  14. 14. Content o   Some channels had great content while others lacked in content curation o  Youtube was very prompt with uploading the video, which allowed for audience to keep the event on their mind o  With the exception of Instagram & Google + other channels didn’t frequently keep audience updated DURING the event o  Although Facebook was a “Hub” should have created unique content was well using video & photos
  15. 15. Recommendations o   Launch channels prior to the event for a longer period of time to build community of followers o  Choose fewer strategic channels so as to not overwhelm followers with too many accounts o  Incorporate traditional channels to engage a different target market o  Email Influencers to invite them to the event & include Frontentacs team

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