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Design Strategy Template<br /> Presented by: Sivaprasath Selvaraj<br /> <br />Design Strategy<br />Design strategy is to determine what make to do, why do it and how to innovate contextually and over the long term. This process involves the interplay between design and business, forming a systematic approach integrating holistic-thinking, research methods used to inform business strategy and strategic planning which provides a context for design. <br />Business Goals<br />Note: Usually phrases as specific metrics like Gain/ Retain Customers, hold current customers<br />Target Users<br />Note: Primary users for whom the interface must be a success<br />General Tasks<br />Note: The task the users are expected to accomplish<br />Technological Constraints<br />Note: Possible/Challenges given the technology<br />Marketing / Branding Goals<br />Note: Values and Personality to be projected<br />Critical Success Factors<br />Note: Key outcomes that must be met to succeed<br />Personas<br />A Persona is a concrete “Characterization” of a single user group; It synthesizes information from the User, Task and environment Profiles. It is a detailed example of a potential end-user that represents a specific target audience type; and focuses on probabilities, not possibilities. <br />Things he wants to knowThings he wants to do<br />Key factors to create Personas are:<br /><ul><li>User Groups
Task Profiles</li></ul>User Groups:<br />User group is the combination of different user with specific demographic characteristics such as education, language, computer experience..etc involved in a process <br />User GroupTarget Users<br />User Profiles:<br />Capture the user demographics, such as health, age, gender, education level, language spoken, computer expertise, etc…<br />CharacteristicsRolesUsers Group ->Age / GenderEducationLanguageComputer/ Web ExperiencesDomain ExpertiseTask KnowledgeUser Expectations<br />Environmental Profiles:<br />Capture characteristics of the user’s location, workspace, lighting condition, hardware & software <br />EnvironmentRolesUsers Group ->LocationWorkspaceLightingHardwareSoftware<br />Task Profiles:<br />Capture characteristics of the user’s location, workspace, lighting condition, hardware & software <br />TasksRolesUsers Group ->Task1Task2Task3Task4<br />Scenario<br />Persona - Task - <br />Requirement Gathering<br />Interviews1. Who are the users of the application? (Primary and secondary users)2. What is the purpose of the application? 3. What are the goals of the application?4. How would you describe the users? (User characteristics, i.e., age, experience, education, etc.)5. Why will they come to the application? (User needs, interests and goals)6. When and where will users access the application? (User environment and context)7. How will users access the application? ( i.e., Computer, Mobile, Ipad, Tablet etc.)8. what do that want to accomplish and what information users are looking for?9. What experiences have users had with this application?10. What frustrations or issues have users faced in the application?11. How would you describe the application?12. Which tasks are most important to users? (Importance)13. Which features of the application will users use the most? (Frequency)14. How often will users use the application? 15. Who is incharge of application marketing and promotion?<br />Thank You<br /> Presented by: Sivaprasath Selvaraj <br />