Spur Communications is an expert in investor engagement and personalized marketing. They use customer data and research to develop targeted communications strategies and content for each individual. This enables clients to increase customer loyalty, nurture lasting relationships, and create emotional brand attachment. Spur provides tracking and reporting to measure marketing ROI for clients like JPMorgan, Wells Fargo, and charitable foundations.
2. Spur | Investment
Changing the Patterns of Investor Behavior
Since 1994, Spur Communications
has paved the way for meaningful
interaction between our clients and
their customers.
We provide results by capitalizing
on personalized investor
experiences to create loyalty and
long-term growth.
Spur led the Greater Kansas City Community Foundation through the process of redefining
all aspects of their donor communications strategy.
3. Spur | Insight
What you know is as important as who you know
Spur uses a wide variety of
research methodologies and tools
to dig deep into the heart of your
customer data to find the catalyst
for success.
We enable our clients to:
• Understand which customers
deserve more attention
• Find more customers like your
best customers
Spur uses a wide variety of quantitative and qualitative research methods along with
sophisticated data visualization techniques to help our clients target their customers.
4. Spur | Awareness
Be seen in a new light
Integration across all
communications channels is
key to successful brand building.
We energize your client contacts
with every touch — online, offline
and direct.
By aligning your brand strategy
with your brand expression
your customers can embrace
your mission.
Spur’s work with the Kansas City Life Insurance Group of Companies included branding,
annual reports, corporate publishing, and interactive media.
5. Spur | Action
Resonance is the tug of a heartstring
Because no two investors are
alike, Spur Communications
connects and delivers messages
that are relevant to each individual
– one-to-one.
Spur uses all aspects of customer data to develop content that reflects each customer’s
interests, feelings, and memories. As a result, your customers can readily see themselves as
a part of your brand.
6. Spur | Relevance
It’s not what you say, but how you say it
We enable you to go beyond
static communications where
everyone receives the same
marketing message.
We empower you to deliver
relevant and personalized
communications.
Our 1:1 marketing efforts for JPMorgan have resulted in an 800% increase in 401(k)
enrollments. The extensive campaign includes a wide variety of direct mail, email, and
websites to contact investors.
7. Spur | Loyalty
Show them you listen
Spur can help you cut through
clutter and show you listen to
your customers.
Our 1:1 expertise enables you to
acknowledge that you hear your
customers and reflect your
understanding back to each one.
Customers like knowing they are
being heard.
Spur enables you to radically increase your productivity by automating many aspects of
production such as with these ads whose content changes to show Dodson Groups’
alignment with hundreds of different association partnerships.
8. Spur | Advocacy
Empower your investor base to become advocates
Investors are motivated by
keeping their eyes on the prize
— the real reason behind why
they invest.
Spur Communications enables
you to tie the passion of
retirement dreams directly to
investor motivations and invite
each customer into your brand.
Spur developed this interactive presentation for RBC Insurance to use in selling variable
annuities. The presentation enables the presenter to customize the flow of information on the
fly depending on customer interests.
9. Spur | Accountability
Measuring the things that matter
Spur provides comprehensive
tracking and reporting systems
that allow you to manage your
campaigns and calculate the
return on your marketing
investment (MROI).
Rockhurst University’s fundraising campaign incorporated the use of personalized url’s
(PURLs) to invite donors online to invest in the future of their alma matter at a website
created just for them.
10. Spur | Success
Are you ready for a change?
We enable our clients to:
• Understand which customers
deserve more attention
• Find more customers like
your best customers
• Connect & deliver messages
that are relevant to
each individual customer
or prospect
• Increase customer loyalty
• Nurture lasting relationships
• Create emotional attachment
• Build lasting value
11. Partial Client List
JPMorgan
General Electric
Wells Fargo
Americo Life
Central Trust
Eagle Financial
First Financial Bank
RBC Insurance
Kansas City Life Insurance Company
Zurich Financial
Ewing Marion Kauffman Foundation
Francis Family Foundation
Sunderland Foundation
Greater Kansas City Community Foundation
12. Spur | Communications
It’s what we do!
Please call:
Sarah McKinney, Director of Business Development
Spur Communications, Inc.
6900 West 80th Street., Suite 201
Overland Park, KS 66204
816-471-7373 ext. 130
smckinney@spurcommunications.com
www.spurcommunications.com
