The art and technique of arranging type to make written language readable
It involves selecting typefaces, point size, line length, line-spacing (leading),
letter-spacing (tracking), and adjusting the space within letters pairs
LETS GO BACK IN TIME
Pictographs Early Alphabets
Is a set of typographical symbols and characters. It's the
letters, numbers, and other characters that let us put words on
paper (or screen).
A typeface is a family of fonts
Is basically a complete character set within a typeface, often of
a particular size and style.
A font is one weight or style within a
Serif typefaces have small strokes/stems attached to the main strokes of
characters. Serif typefaces are most often used for body copy in print
documents, as well as for both body text and headlines online.
Sans Serifs typefaces, on the other hand, lack serif details on
characters. They are often more modern in appearance than serifs.
Old Style: Times New Roman, Garamond
Slab Serif: Rockwell
Grotesque: Franklin Gothic
Humanist: Tahoma, Gill Sans Futura
SCRIPT (formal & Casual): Edwardian Script ITC, Brush Script MT
DECORATIVE: Merry Chritmas, STENCIL
The space between two letters.
The space between words.
The vertical spacing between lines of text
ROLE OF TYPOGRAPHY IN
Helps clarify a message that the designer sends to an audience
The properly selected font has a huge impact on getting a message across
to an intended audience
A poorly chosen font or bad typographic layout can detract from or even
block the message all together
Poor typography will prevent a reader from connecting with a design, and at worst may make your
BEST PRACTICES TO FOLLOW
FOR GOOD TYPOGRAPHY
Choose the right typeface and font
Do not use too many typefaces and fonts
Pay attention to space
Create a clear visual hierarchy
Use visual contrast wisely
CHOOSING AND PAIRING
Selecting and pairing fonts for a graphic design are two skills and art forms in
and of themselves. The chosen font or fonts should fit the mood and tone of
the message and be easily legible.
Pair two different fonts within the same typeface
CHOOSE TWO DIFFERENT TYPEFACES THAT CONTRAST WITH ONE ANOTHER