SlideShare una empresa de Scribd logo
1 de 3
Social Media / Digital Marketing Apprenticeships, Social Media and Digital Apprenticeships in Birmingham,
For more information contact Pathway Group on 0800 955 0870 or 0121 707 0550
or visit www.pathwaygroup.co.uk
What is a Social Media/Digital
Marketing Apprenticeship?
Social Media/Digital Marketing Apprenticeships
are for people who are interested in the digital age
and how, when used effectively it can make a huge
difference to not only the marketing strategies but to
the overall business.
Social Media is second nature to young people today
so who is better to work for a business who want to
expand their Social Media/Digital presence than a Social
Media/Digital Marketing Apprentice!
What do you learn?
• The definition of Social Media/Digital Marketing and what it
means to businesses.
• How to use Social Media/Digital Marketing tools and platforms
(managing and monitoring online communities) and developing Social
Media strategy.
• How to measure the achievement of Social Media/ Digital Marketing campaigns and identify new
target markets, audiences and how to use Social Media/ Digital Marketing to connect with and be
endorsed by others.
• What terms like:‘keywords’,‘key phrases’,‘Pay Per Click Advertising (PPC)’, ‘Search Engine
Optimisation (SEO)’and‘Social Media Optimisation (SMO)’
• How to plan and create websites and content for online profiles and blogs.
• The laws, regulations and legislation surrounding Social Media/Digital Marketing.
• Working with your business to promote, utilise and increase presence using Social Media/ Digital
Marketing in their business environment.
• Copy Writing, Content Writing and Proof Reading.
• Researching new content and knowing the brand inside out in all departments.
What qualifications do you gain?
On successful completion of this course you will gain the following qualifications:
• Level 3 Certificate in Social Media/Digital Marketing
• Functional Skills: Maths, English & ICT
What you will earn?
The minimum wage for Apprenticeships is £2.68 an hour but most companies offer more and this will
increase as you become better qualified with more and more work experience behind you.
What types of jobs are available?
Careers within the Social Media/Digital sector are well varied and suit all of people. Future job
opportunities may include: Social Media, PR, Communications, Content Writers, Online Media Buyers,
SEO, SMO & PPC Specialists, Web Developers and many more.
For more information contact Pathway Group on 0800 955 0870 or 0121 707 0550
or visit www.pathwaygroup.co.uk
Who can apply?
Government funding is available for Social Media/
Digital Marketing Apprentices to work towards
nationally recognised qualifications. Anyone living in
England and not in full time education, who doesn’t
hold an achievement at level 4 or higher is entitled to
apply.
Why Choose Pathway Group?
When choosing to use us as your Apprenticeship
provider you need a company who will provide a high-
quality, professional Apprenticeship service with good
contacts in the trade, and if so that us!
What we will do:
• Manage the whole Apprenticeship training process.
• Give you a mentor and advisor who are professionally trained to meet your
needs and assess you throughout the programme who can also offer feedback and advice at any-
time.
• Provide you with the training you need to gain recognised qualifications.
• Give you all the resources and materials that you need to complete your studies with us.
Want to find out more about Social Media/Digital Marketing
Apprenticeships?
For more information please contact us on: 0121 707 0550 or e-mail: info@pathwaygroup.co.uk

Más contenido relacionado

Más de The Pathway Group

Empowering The Nation - White Paper .pdf
Empowering The Nation - White Paper .pdfEmpowering The Nation - White Paper .pdf
Empowering The Nation - White Paper .pdfThe Pathway Group
 
Peer Meetup by Safaraz Ali 13.Oct.2023.pdf
Peer Meetup by Safaraz Ali 13.Oct.2023.pdfPeer Meetup by Safaraz Ali 13.Oct.2023.pdf
Peer Meetup by Safaraz Ali 13.Oct.2023.pdfThe Pathway Group
 
Peer Meetup by Safaraz Ali 13.Oct.2023.ppt
Peer Meetup by Safaraz Ali 13.Oct.2023.pptPeer Meetup by Safaraz Ali 13.Oct.2023.ppt
Peer Meetup by Safaraz Ali 13.Oct.2023.pptThe Pathway Group
 
A Guide to Apprenticeships for the Higher Education Sector.pdf
A Guide to Apprenticeships for the Higher Education Sector.pdfA Guide to Apprenticeships for the Higher Education Sector.pdf
A Guide to Apprenticeships for the Higher Education Sector.pdfThe Pathway Group
 
All Matters Regulatory - Apprenticeship Training Material - Pathway Group.pdf
All Matters Regulatory - Apprenticeship Training Material - Pathway Group.pdfAll Matters Regulatory - Apprenticeship Training Material - Pathway Group.pdf
All Matters Regulatory - Apprenticeship Training Material - Pathway Group.pdfThe Pathway Group
 
All Matters Regulatory - Apprenticeship Training Material - Pathway Group.ppt
All Matters Regulatory - Apprenticeship Training Material - Pathway Group.pptAll Matters Regulatory - Apprenticeship Training Material - Pathway Group.ppt
All Matters Regulatory - Apprenticeship Training Material - Pathway Group.pptThe Pathway Group
 
End-Point Assessment Organisations EPAOs - Apprenticeship Training Material -...
End-Point Assessment Organisations EPAOs - Apprenticeship Training Material -...End-Point Assessment Organisations EPAOs - Apprenticeship Training Material -...
End-Point Assessment Organisations EPAOs - Apprenticeship Training Material -...The Pathway Group
 
End-Point Assessment Organisations EPAOs - Apprenticeship Training Material -...
End-Point Assessment Organisations EPAOs - Apprenticeship Training Material -...End-Point Assessment Organisations EPAOs - Apprenticeship Training Material -...
End-Point Assessment Organisations EPAOs - Apprenticeship Training Material -...The Pathway Group
 
How Apprenticeships Work & Why They Work - Apprenticeship Training Material -...
How Apprenticeships Work & Why They Work - Apprenticeship Training Material -...How Apprenticeships Work & Why They Work - Apprenticeship Training Material -...
How Apprenticeships Work & Why They Work - Apprenticeship Training Material -...The Pathway Group
 
How Apprenticeships Work & Why They Work - Apprenticeship Training Material -...
How Apprenticeships Work & Why They Work - Apprenticeship Training Material -...How Apprenticeships Work & Why They Work - Apprenticeship Training Material -...
How Apprenticeships Work & Why They Work - Apprenticeship Training Material -...The Pathway Group
 
The World of Learning - Apprenticeship Training Material - Pathway Group.ppt
The World of Learning - Apprenticeship Training Material - Pathway Group.pptThe World of Learning - Apprenticeship Training Material - Pathway Group.ppt
The World of Learning - Apprenticeship Training Material - Pathway Group.pptThe Pathway Group
 
The World of Learning - Apprenticeship Training Material - Pathway Group.pdf
The World of Learning - Apprenticeship Training Material - Pathway Group.pdfThe World of Learning - Apprenticeship Training Material - Pathway Group.pdf
The World of Learning - Apprenticeship Training Material - Pathway Group.pdfThe Pathway Group
 
How Independent Training Providers (ITPs) can survive and thrive in an inflat...
How Independent Training Providers (ITPs) can survive and thrive in an inflat...How Independent Training Providers (ITPs) can survive and thrive in an inflat...
How Independent Training Providers (ITPs) can survive and thrive in an inflat...The Pathway Group
 
Birmingham Pakistani Report PDF June 2023.pdf
Birmingham Pakistani Report PDF June 2023.pdfBirmingham Pakistani Report PDF June 2023.pdf
Birmingham Pakistani Report PDF June 2023.pdfThe Pathway Group
 
Multicultural Apprenticeship Alliance Launch Slide - Safaraz Ali
Multicultural Apprenticeship Alliance Launch Slide - Safaraz AliMulticultural Apprenticeship Alliance Launch Slide - Safaraz Ali
Multicultural Apprenticeship Alliance Launch Slide - Safaraz AliThe Pathway Group
 
Pathway in Context - Telford College 15.11.2022
Pathway in Context - Telford College 15.11.2022Pathway in Context - Telford College 15.11.2022
Pathway in Context - Telford College 15.11.2022The Pathway Group
 
Attract, Retain, and Grow your people to grow your impact and the role of lea...
Attract, Retain, and Grow your people to grow your impact and the role of lea...Attract, Retain, and Grow your people to grow your impact and the role of lea...
Attract, Retain, and Grow your people to grow your impact and the role of lea...The Pathway Group
 
Birmingham Business Magazine - Improving Prospects Training and Skills
Birmingham Business Magazine - Improving Prospects Training and SkillsBirmingham Business Magazine - Improving Prospects Training and Skills
Birmingham Business Magazine - Improving Prospects Training and SkillsThe Pathway Group
 
Raising the standards in Apprenticeship Achievements rates.pdf
Raising the standards in Apprenticeship Achievements rates.pdfRaising the standards in Apprenticeship Achievements rates.pdf
Raising the standards in Apprenticeship Achievements rates.pdfThe Pathway Group
 
TOMs HANDBOOK and TOMS Framework
TOMs HANDBOOK and TOMS FrameworkTOMs HANDBOOK and TOMS Framework
TOMs HANDBOOK and TOMS FrameworkThe Pathway Group
 

Más de The Pathway Group (20)

Empowering The Nation - White Paper .pdf
Empowering The Nation - White Paper .pdfEmpowering The Nation - White Paper .pdf
Empowering The Nation - White Paper .pdf
 
Peer Meetup by Safaraz Ali 13.Oct.2023.pdf
Peer Meetup by Safaraz Ali 13.Oct.2023.pdfPeer Meetup by Safaraz Ali 13.Oct.2023.pdf
Peer Meetup by Safaraz Ali 13.Oct.2023.pdf
 
Peer Meetup by Safaraz Ali 13.Oct.2023.ppt
Peer Meetup by Safaraz Ali 13.Oct.2023.pptPeer Meetup by Safaraz Ali 13.Oct.2023.ppt
Peer Meetup by Safaraz Ali 13.Oct.2023.ppt
 
A Guide to Apprenticeships for the Higher Education Sector.pdf
A Guide to Apprenticeships for the Higher Education Sector.pdfA Guide to Apprenticeships for the Higher Education Sector.pdf
A Guide to Apprenticeships for the Higher Education Sector.pdf
 
All Matters Regulatory - Apprenticeship Training Material - Pathway Group.pdf
All Matters Regulatory - Apprenticeship Training Material - Pathway Group.pdfAll Matters Regulatory - Apprenticeship Training Material - Pathway Group.pdf
All Matters Regulatory - Apprenticeship Training Material - Pathway Group.pdf
 
All Matters Regulatory - Apprenticeship Training Material - Pathway Group.ppt
All Matters Regulatory - Apprenticeship Training Material - Pathway Group.pptAll Matters Regulatory - Apprenticeship Training Material - Pathway Group.ppt
All Matters Regulatory - Apprenticeship Training Material - Pathway Group.ppt
 
End-Point Assessment Organisations EPAOs - Apprenticeship Training Material -...
End-Point Assessment Organisations EPAOs - Apprenticeship Training Material -...End-Point Assessment Organisations EPAOs - Apprenticeship Training Material -...
End-Point Assessment Organisations EPAOs - Apprenticeship Training Material -...
 
End-Point Assessment Organisations EPAOs - Apprenticeship Training Material -...
End-Point Assessment Organisations EPAOs - Apprenticeship Training Material -...End-Point Assessment Organisations EPAOs - Apprenticeship Training Material -...
End-Point Assessment Organisations EPAOs - Apprenticeship Training Material -...
 
How Apprenticeships Work & Why They Work - Apprenticeship Training Material -...
How Apprenticeships Work & Why They Work - Apprenticeship Training Material -...How Apprenticeships Work & Why They Work - Apprenticeship Training Material -...
How Apprenticeships Work & Why They Work - Apprenticeship Training Material -...
 
How Apprenticeships Work & Why They Work - Apprenticeship Training Material -...
How Apprenticeships Work & Why They Work - Apprenticeship Training Material -...How Apprenticeships Work & Why They Work - Apprenticeship Training Material -...
How Apprenticeships Work & Why They Work - Apprenticeship Training Material -...
 
The World of Learning - Apprenticeship Training Material - Pathway Group.ppt
The World of Learning - Apprenticeship Training Material - Pathway Group.pptThe World of Learning - Apprenticeship Training Material - Pathway Group.ppt
The World of Learning - Apprenticeship Training Material - Pathway Group.ppt
 
The World of Learning - Apprenticeship Training Material - Pathway Group.pdf
The World of Learning - Apprenticeship Training Material - Pathway Group.pdfThe World of Learning - Apprenticeship Training Material - Pathway Group.pdf
The World of Learning - Apprenticeship Training Material - Pathway Group.pdf
 
How Independent Training Providers (ITPs) can survive and thrive in an inflat...
How Independent Training Providers (ITPs) can survive and thrive in an inflat...How Independent Training Providers (ITPs) can survive and thrive in an inflat...
How Independent Training Providers (ITPs) can survive and thrive in an inflat...
 
Birmingham Pakistani Report PDF June 2023.pdf
Birmingham Pakistani Report PDF June 2023.pdfBirmingham Pakistani Report PDF June 2023.pdf
Birmingham Pakistani Report PDF June 2023.pdf
 
Multicultural Apprenticeship Alliance Launch Slide - Safaraz Ali
Multicultural Apprenticeship Alliance Launch Slide - Safaraz AliMulticultural Apprenticeship Alliance Launch Slide - Safaraz Ali
Multicultural Apprenticeship Alliance Launch Slide - Safaraz Ali
 
Pathway in Context - Telford College 15.11.2022
Pathway in Context - Telford College 15.11.2022Pathway in Context - Telford College 15.11.2022
Pathway in Context - Telford College 15.11.2022
 
Attract, Retain, and Grow your people to grow your impact and the role of lea...
Attract, Retain, and Grow your people to grow your impact and the role of lea...Attract, Retain, and Grow your people to grow your impact and the role of lea...
Attract, Retain, and Grow your people to grow your impact and the role of lea...
 
Birmingham Business Magazine - Improving Prospects Training and Skills
Birmingham Business Magazine - Improving Prospects Training and SkillsBirmingham Business Magazine - Improving Prospects Training and Skills
Birmingham Business Magazine - Improving Prospects Training and Skills
 
Raising the standards in Apprenticeship Achievements rates.pdf
Raising the standards in Apprenticeship Achievements rates.pdfRaising the standards in Apprenticeship Achievements rates.pdf
Raising the standards in Apprenticeship Achievements rates.pdf
 
TOMs HANDBOOK and TOMS Framework
TOMs HANDBOOK and TOMS FrameworkTOMs HANDBOOK and TOMS Framework
TOMs HANDBOOK and TOMS Framework
 

Último

Spring 2024 Storyboard Project: Maria Rough Boards
Spring 2024 Storyboard Project: Maria Rough BoardsSpring 2024 Storyboard Project: Maria Rough Boards
Spring 2024 Storyboard Project: Maria Rough BoardsSophieJones152612
 
PAY RELATED DIMENSION.pptxXZXZXZZ CC CCXCXVCXVC
PAY RELATED DIMENSION.pptxXZXZXZZ CC CCXCXVCXVCPAY RELATED DIMENSION.pptxXZXZXZZ CC CCXCXVCXVC
PAY RELATED DIMENSION.pptxXZXZXZZ CC CCXCXVCXVCdrluminajulier
 
Nam Pham - Resume for Digital Portfolio Assignment
Nam Pham - Resume for Digital Portfolio AssignmentNam Pham - Resume for Digital Portfolio Assignment
Nam Pham - Resume for Digital Portfolio Assignmentphuongpham070189
 
GMAT.ppt presentation for career counselling
GMAT.ppt presentation for career counsellingGMAT.ppt presentation for career counselling
GMAT.ppt presentation for career counsellingRaj Tomar
 
Sendiri ituuu diam dan merenungkan .pptx
Sendiri ituuu diam dan merenungkan .pptxSendiri ituuu diam dan merenungkan .pptx
Sendiri ituuu diam dan merenungkan .pptxAnnora8
 
How Job Apps Are Fastly Transforming Careers?
How Job Apps Are  Fastly Transforming Careers?How Job Apps Are  Fastly Transforming Careers?
How Job Apps Are Fastly Transforming Careers?SnapJob
 
Thomas K Girard, Resume, Vancouver, March 2024
Thomas K Girard, Resume, Vancouver, March 2024Thomas K Girard, Resume, Vancouver, March 2024
Thomas K Girard, Resume, Vancouver, March 2024Thomas GIRARD BDes
 
Preparation Guide: IBM C1000-127 Certification | Crack Exam | Sample Questions
Preparation Guide: IBM C1000-127 Certification | Crack Exam | Sample QuestionsPreparation Guide: IBM C1000-127 Certification | Crack Exam | Sample Questions
Preparation Guide: IBM C1000-127 Certification | Crack Exam | Sample QuestionsKatyMorgan10
 
Work Experience Slide - Madihah Ismail 2024
Work Experience Slide - Madihah Ismail 2024Work Experience Slide - Madihah Ismail 2024
Work Experience Slide - Madihah Ismail 2024Madihah Ismail
 
Technical Skills covering DSA and Lead Application
Technical Skills covering DSA and Lead ApplicationTechnical Skills covering DSA and Lead Application
Technical Skills covering DSA and Lead ApplicationVISHNURAJSSNSCEAD
 
Integrated Paddy-Cum-Fish Culture 19.2.2022 PDF.pptx
Integrated Paddy-Cum-Fish Culture 19.2.2022 PDF.pptxIntegrated Paddy-Cum-Fish Culture 19.2.2022 PDF.pptx
Integrated Paddy-Cum-Fish Culture 19.2.2022 PDF.pptxgarusoumyadeep617
 
Network To Success - Job Search Over 50
Network To Success  - Job Search Over 50Network To Success  - Job Search Over 50
Network To Success - Job Search Over 50Bruce Bennett
 
Extensive us of Chat GPT and its prompts
Extensive us of Chat GPT and its promptsExtensive us of Chat GPT and its prompts
Extensive us of Chat GPT and its promptsRajeshExperis
 
SL CV 20240312.docx . Sharon Xiao Liu's Curriculum Vitae.
SL CV 20240312.docx . Sharon Xiao Liu's Curriculum Vitae.SL CV 20240312.docx . Sharon Xiao Liu's Curriculum Vitae.
SL CV 20240312.docx . Sharon Xiao Liu's Curriculum Vitae.Sharon Liu
 
Session on Responsible Tourism and Entertainment Park.pdf
Session on Responsible Tourism and Entertainment Park.pdfSession on Responsible Tourism and Entertainment Park.pdf
Session on Responsible Tourism and Entertainment Park.pdfMd Shaifullar Rabbi
 
Boss Your Career - Negotiate Your Rate .pdf
Boss Your Career - Negotiate Your Rate .pdfBoss Your Career - Negotiate Your Rate .pdf
Boss Your Career - Negotiate Your Rate .pdfPamella Bisson
 
Chaperone - CV and cover letter Webinar for ACN.pdf
Chaperone - CV and cover letter Webinar for ACN.pdfChaperone - CV and cover letter Webinar for ACN.pdf
Chaperone - CV and cover letter Webinar for ACN.pdfMarco Tibaldi
 
Thomas K Girard, Curriculum Vitae, India, March 2024
Thomas K Girard, Curriculum Vitae, India, March 2024Thomas K Girard, Curriculum Vitae, India, March 2024
Thomas K Girard, Curriculum Vitae, India, March 2024Thomas GIRARD BDes
 
percentage basic method and formula for easy learning.pptx
percentage basic method and formula for easy learning.pptxpercentage basic method and formula for easy learning.pptx
percentage basic method and formula for easy learning.pptximmanral27
 

Último (20)

Spring 2024 Storyboard Project: Maria Rough Boards
Spring 2024 Storyboard Project: Maria Rough BoardsSpring 2024 Storyboard Project: Maria Rough Boards
Spring 2024 Storyboard Project: Maria Rough Boards
 
PAY RELATED DIMENSION.pptxXZXZXZZ CC CCXCXVCXVC
PAY RELATED DIMENSION.pptxXZXZXZZ CC CCXCXVCXVCPAY RELATED DIMENSION.pptxXZXZXZZ CC CCXCXVCXVC
PAY RELATED DIMENSION.pptxXZXZXZZ CC CCXCXVCXVC
 
Nam Pham - Resume for Digital Portfolio Assignment
Nam Pham - Resume for Digital Portfolio AssignmentNam Pham - Resume for Digital Portfolio Assignment
Nam Pham - Resume for Digital Portfolio Assignment
 
GMAT.ppt presentation for career counselling
GMAT.ppt presentation for career counsellingGMAT.ppt presentation for career counselling
GMAT.ppt presentation for career counselling
 
Sendiri ituuu diam dan merenungkan .pptx
Sendiri ituuu diam dan merenungkan .pptxSendiri ituuu diam dan merenungkan .pptx
Sendiri ituuu diam dan merenungkan .pptx
 
How Job Apps Are Fastly Transforming Careers?
How Job Apps Are  Fastly Transforming Careers?How Job Apps Are  Fastly Transforming Careers?
How Job Apps Are Fastly Transforming Careers?
 
Thomas K Girard, Resume, Vancouver, March 2024
Thomas K Girard, Resume, Vancouver, March 2024Thomas K Girard, Resume, Vancouver, March 2024
Thomas K Girard, Resume, Vancouver, March 2024
 
Preparation Guide: IBM C1000-127 Certification | Crack Exam | Sample Questions
Preparation Guide: IBM C1000-127 Certification | Crack Exam | Sample QuestionsPreparation Guide: IBM C1000-127 Certification | Crack Exam | Sample Questions
Preparation Guide: IBM C1000-127 Certification | Crack Exam | Sample Questions
 
Work Experience Slide - Madihah Ismail 2024
Work Experience Slide - Madihah Ismail 2024Work Experience Slide - Madihah Ismail 2024
Work Experience Slide - Madihah Ismail 2024
 
Technical Skills covering DSA and Lead Application
Technical Skills covering DSA and Lead ApplicationTechnical Skills covering DSA and Lead Application
Technical Skills covering DSA and Lead Application
 
Integrated Paddy-Cum-Fish Culture 19.2.2022 PDF.pptx
Integrated Paddy-Cum-Fish Culture 19.2.2022 PDF.pptxIntegrated Paddy-Cum-Fish Culture 19.2.2022 PDF.pptx
Integrated Paddy-Cum-Fish Culture 19.2.2022 PDF.pptx
 
Network To Success - Job Search Over 50
Network To Success  - Job Search Over 50Network To Success  - Job Search Over 50
Network To Success - Job Search Over 50
 
Extensive us of Chat GPT and its prompts
Extensive us of Chat GPT and its promptsExtensive us of Chat GPT and its prompts
Extensive us of Chat GPT and its prompts
 
SL CV 20240312.docx . Sharon Xiao Liu's Curriculum Vitae.
SL CV 20240312.docx . Sharon Xiao Liu's Curriculum Vitae.SL CV 20240312.docx . Sharon Xiao Liu's Curriculum Vitae.
SL CV 20240312.docx . Sharon Xiao Liu's Curriculum Vitae.
 
Session on Responsible Tourism and Entertainment Park.pdf
Session on Responsible Tourism and Entertainment Park.pdfSession on Responsible Tourism and Entertainment Park.pdf
Session on Responsible Tourism and Entertainment Park.pdf
 
BCA sem 6. All Program.pdf
BCA sem 6.                All Program.pdfBCA sem 6.                All Program.pdf
BCA sem 6. All Program.pdf
 
Boss Your Career - Negotiate Your Rate .pdf
Boss Your Career - Negotiate Your Rate .pdfBoss Your Career - Negotiate Your Rate .pdf
Boss Your Career - Negotiate Your Rate .pdf
 
Chaperone - CV and cover letter Webinar for ACN.pdf
Chaperone - CV and cover letter Webinar for ACN.pdfChaperone - CV and cover letter Webinar for ACN.pdf
Chaperone - CV and cover letter Webinar for ACN.pdf
 
Thomas K Girard, Curriculum Vitae, India, March 2024
Thomas K Girard, Curriculum Vitae, India, March 2024Thomas K Girard, Curriculum Vitae, India, March 2024
Thomas K Girard, Curriculum Vitae, India, March 2024
 
percentage basic method and formula for easy learning.pptx
percentage basic method and formula for easy learning.pptxpercentage basic method and formula for easy learning.pptx
percentage basic method and formula for easy learning.pptx
 

Social Media / Digital Marketing Apprenticeships, Social Media and Digital Apprenticeships in Birmingham,

  • 2. For more information contact Pathway Group on 0800 955 0870 or 0121 707 0550 or visit www.pathwaygroup.co.uk What is a Social Media/Digital Marketing Apprenticeship? Social Media/Digital Marketing Apprenticeships are for people who are interested in the digital age and how, when used effectively it can make a huge difference to not only the marketing strategies but to the overall business. Social Media is second nature to young people today so who is better to work for a business who want to expand their Social Media/Digital presence than a Social Media/Digital Marketing Apprentice! What do you learn? • The definition of Social Media/Digital Marketing and what it means to businesses. • How to use Social Media/Digital Marketing tools and platforms (managing and monitoring online communities) and developing Social Media strategy. • How to measure the achievement of Social Media/ Digital Marketing campaigns and identify new target markets, audiences and how to use Social Media/ Digital Marketing to connect with and be endorsed by others. • What terms like:‘keywords’,‘key phrases’,‘Pay Per Click Advertising (PPC)’, ‘Search Engine Optimisation (SEO)’and‘Social Media Optimisation (SMO)’ • How to plan and create websites and content for online profiles and blogs. • The laws, regulations and legislation surrounding Social Media/Digital Marketing. • Working with your business to promote, utilise and increase presence using Social Media/ Digital Marketing in their business environment. • Copy Writing, Content Writing and Proof Reading. • Researching new content and knowing the brand inside out in all departments. What qualifications do you gain? On successful completion of this course you will gain the following qualifications: • Level 3 Certificate in Social Media/Digital Marketing • Functional Skills: Maths, English & ICT What you will earn? The minimum wage for Apprenticeships is £2.68 an hour but most companies offer more and this will increase as you become better qualified with more and more work experience behind you. What types of jobs are available? Careers within the Social Media/Digital sector are well varied and suit all of people. Future job opportunities may include: Social Media, PR, Communications, Content Writers, Online Media Buyers, SEO, SMO & PPC Specialists, Web Developers and many more.
  • 3. For more information contact Pathway Group on 0800 955 0870 or 0121 707 0550 or visit www.pathwaygroup.co.uk Who can apply? Government funding is available for Social Media/ Digital Marketing Apprentices to work towards nationally recognised qualifications. Anyone living in England and not in full time education, who doesn’t hold an achievement at level 4 or higher is entitled to apply. Why Choose Pathway Group? When choosing to use us as your Apprenticeship provider you need a company who will provide a high- quality, professional Apprenticeship service with good contacts in the trade, and if so that us! What we will do: • Manage the whole Apprenticeship training process. • Give you a mentor and advisor who are professionally trained to meet your needs and assess you throughout the programme who can also offer feedback and advice at any- time. • Provide you with the training you need to gain recognised qualifications. • Give you all the resources and materials that you need to complete your studies with us. Want to find out more about Social Media/Digital Marketing Apprenticeships? For more information please contact us on: 0121 707 0550 or e-mail: info@pathwaygroup.co.uk