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STRATEGY:
SMARTER CONQUERS
BETTER
Copyright © 2017 TCI Pathway
www.tcipathway.co.uk
But, business ‘success’ is
determined by being
better.
Isn’t it?
Copyright © 2017 TCI Pathway
www.tcipathway.co.uk
How Do Businesses Get Better?
The following points come to mind:
 Cheaper
 Faster
 Richer
 Stronger
Copyright © 2017 TCI Pathway
www.tcipathway.co.uk
The ‘Being Better’ Argument
Being ‘better’ only provides short-term success.
The ‘better’ is simply based on operations.
Copyright © 2017 TCI Pathway
www.tcipathway.co.uk
Consider this:
1. Who is the greatest sportsman of all time, and
considered the greatest sportsman in the 20th
century?
2. Who is considered as the best ever football team?
3. Who is the most popular, most memorable band?
Copyright © 2017 TCI Pathway
www.tcipathway.co.uk
Their Success is Based on
GENUINE STRATEGY
Copyright © 2017 TCI Pathway
www.tcipathway.co.uk
DAVID VS. GOLIATH
Copyright © 2017 TCI Pathway
www.tcipathway.co.uk
DAVID GOLATH
Youthful Mature
Inexperienced in
managing conflict
Experienced in
managing conflict
Physically weak/ no
protection
Strong/ with
protection
What can we Learn From David &
Goliath?
Good strategies derive from fresh insights into
strengths and weaknesses, and opportunities and
threats.
Copyright © 2017 TCI Pathway
www.tcipathway.co.uk
‘Facing Goliath’
Developing a strategy to surpass the ‘invincible’ is not
easy.
Do you try to conquer ‘the best’; and find that their
competence is difficult to imitate?
Or do you have to create a superior solution?
Copyright © 2017 TCI Pathway
www.tcipathway.co.uk
ALI VS FOREMAN
Copyright © 2017 TCI Pathway
www.tcipathway.co.uk
ALI FOREMAN
Former world
champion
Defending world
champion
Past success was based
on being ‘better’
Present success was
based on being better
Making a comeback
after years of
competitive fighting
Getting better with
each fight
So, Who Would Win the Fight?
Copyright © 2017 TCI Pathway
www.tcipathway.co.uk
‘ROPE-A-DOPE’ : Ali’s Strategy
Ali implemented a good strategy. He diagnosed his initial
problem and developed an action plan to overcome his critical
weaknesses; the ‘Rope-a-Dope’.
Ali wins by a knockout in Round 8.
Foreman eventually, runs out of steam.
Copyright © 2017 TCI Pathway
www.tcipathway.co.uk
What can we Learn From Ali?
Even ‘the best’ are eventually overtaken
If they are to continue winning, they
need a genuine strategy
Copyright © 2017 TCI Pathway
www.tcipathway.co.uk
Lessons from ‘ROPE-A-DOPE’
 Exhaust your rival’s resources through suckering them into
constant expenditure of ineffective yet debilitating effort
 When you look at the market for some products, do we see
that the market leader is employing the “rope-a-dope”?
Copyright © 2017 TCI Pathway
www.tcipathway.co.uk
Inspired by Richard Rumelt
Author of ‘Good Strategy/ Bad Strategy’
Copyright © 2017 TCI Pathway
www.tcipathway.co.uk
Everything starts with a conversation, so let’s talk:
Safaraz Ali
Linkedin: https://uk.linkedin.com/in/safaraz
Twitter Handle: @SafarazAli
Tel: 0121 707 0550
Copyright © 2017 TCI Pathway
www.tcipathway.co.uk

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STRATEGY: SMARTER Conquers Better

  • 1. STRATEGY: SMARTER CONQUERS BETTER Copyright © 2017 TCI Pathway www.tcipathway.co.uk
  • 2. But, business ‘success’ is determined by being better. Isn’t it? Copyright © 2017 TCI Pathway www.tcipathway.co.uk
  • 3. How Do Businesses Get Better? The following points come to mind:  Cheaper  Faster  Richer  Stronger Copyright © 2017 TCI Pathway www.tcipathway.co.uk
  • 4. The ‘Being Better’ Argument Being ‘better’ only provides short-term success. The ‘better’ is simply based on operations. Copyright © 2017 TCI Pathway www.tcipathway.co.uk
  • 5. Consider this: 1. Who is the greatest sportsman of all time, and considered the greatest sportsman in the 20th century? 2. Who is considered as the best ever football team? 3. Who is the most popular, most memorable band? Copyright © 2017 TCI Pathway www.tcipathway.co.uk
  • 6. Their Success is Based on GENUINE STRATEGY Copyright © 2017 TCI Pathway www.tcipathway.co.uk
  • 7. DAVID VS. GOLIATH Copyright © 2017 TCI Pathway www.tcipathway.co.uk DAVID GOLATH Youthful Mature Inexperienced in managing conflict Experienced in managing conflict Physically weak/ no protection Strong/ with protection
  • 8. What can we Learn From David & Goliath? Good strategies derive from fresh insights into strengths and weaknesses, and opportunities and threats. Copyright © 2017 TCI Pathway www.tcipathway.co.uk
  • 9. ‘Facing Goliath’ Developing a strategy to surpass the ‘invincible’ is not easy. Do you try to conquer ‘the best’; and find that their competence is difficult to imitate? Or do you have to create a superior solution? Copyright © 2017 TCI Pathway www.tcipathway.co.uk
  • 10. ALI VS FOREMAN Copyright © 2017 TCI Pathway www.tcipathway.co.uk ALI FOREMAN Former world champion Defending world champion Past success was based on being ‘better’ Present success was based on being better Making a comeback after years of competitive fighting Getting better with each fight
  • 11. So, Who Would Win the Fight? Copyright © 2017 TCI Pathway www.tcipathway.co.uk
  • 12. ‘ROPE-A-DOPE’ : Ali’s Strategy Ali implemented a good strategy. He diagnosed his initial problem and developed an action plan to overcome his critical weaknesses; the ‘Rope-a-Dope’. Ali wins by a knockout in Round 8. Foreman eventually, runs out of steam. Copyright © 2017 TCI Pathway www.tcipathway.co.uk
  • 13. What can we Learn From Ali? Even ‘the best’ are eventually overtaken If they are to continue winning, they need a genuine strategy Copyright © 2017 TCI Pathway www.tcipathway.co.uk
  • 14. Lessons from ‘ROPE-A-DOPE’  Exhaust your rival’s resources through suckering them into constant expenditure of ineffective yet debilitating effort  When you look at the market for some products, do we see that the market leader is employing the “rope-a-dope”? Copyright © 2017 TCI Pathway www.tcipathway.co.uk
  • 15. Inspired by Richard Rumelt Author of ‘Good Strategy/ Bad Strategy’ Copyright © 2017 TCI Pathway www.tcipathway.co.uk
  • 16. Everything starts with a conversation, so let’s talk: Safaraz Ali Linkedin: https://uk.linkedin.com/in/safaraz Twitter Handle: @SafarazAli Tel: 0121 707 0550 Copyright © 2017 TCI Pathway www.tcipathway.co.uk