Apple Inc's Marketing Mix

1. We Googled Our Way
To Kick Off
Marketing Applications

2. We Brushed our Teeth with
Colgate
And Got ourselves Prepared for the
Presentation

3. Now!!!
It’s Time For the
Final Presentation Using . . .

4. A Product of a Company Which Sold 33.8
Million Phones,14.1 Million Tablets
and 4.6 Million Computers in the Last
Quarter of 2013

5. Apple Inc.

6. A P P P P L E
R R R L
O I O A
D C M C
U E O E
C T
T I
O
N

7. A P P L E
R
O
D
U
C
T
 Mac Book Air
 Mac Book Pro
 iMac
 Mac Mini
 Mac Pro
iPad
iPhone
iPod Touch
Apple TV

8. A P P L E
R
I
C
E

9. A P P L E
R
I
C
E
 Adopts Price Skimming
 Target’s Niche Segment
 Dual Pricing Strategy for United States
 EMI Pricing for Indian Market

10. A P P L E
L
A
C
E

11. A P P L E
L
A
C
E
Apple Sells their Products Through
 Online Stores
 Apple Store
 Telecom Carriers
 Retailers and Resellers(authorised resellers)

12. A P P L E
R
O
M
O
T
I
O
N
 Sales Promotion : Student Discount
 Advertising : Innovative Advertising
 Trade Fairs : MWC and CES